Take time to Listen

We are all interested in using Social Networking to benefit our business. Business owners ask me every day "how can I get started? what can I write about". They too often tell me they feel social media does not lend itself to their business. But I don't agree.

We are people. We are social creatures. Every business decision is made by a person. Every purchase decision is made by a person. Therefore, every business does, in some way, lend itself to social networking. Sometimes you just have to be creative in your thinking... other times, you just have to listen.

Not sure just how to get started? Not sure how social networking can benefit you? Then take the first step, go to your favorite search engine or to Twitter or Facebook or LinkedIn and search. Search for your prospects. Search for your competitors. Search for products or services you offer. Search for new trends within your industry... 

Just search. Listen to what people are saying. Get ideas. Find out what is of interest to your prospects. What keeps them up at night. What makes them ecstatic. What makes them laugh. What makes them mad. What would they find useful? Is there a void you can fill? 

Just listen. 

And do it regularly. Even if you decide to never take the plunge and become involved in the conversation (which I feel would be a terrible idea) ... at least listen. Your business will depend on it.

June Bisel

BBGG Advertising and Public Relations

Twitter: BBGGadv

Simplicity Rules

Simplicity has always been key in advertising — hence, the KISS method (keep it simple, stupid). Oftentimes, it is this concept that I find most difficult to convey, and as I look through our local publications each day, it is evident that many of our local businesses fall into the same pattern — trying to fit everything they do into one ad.

So I thought this would be a good opportunity to share some rules on developing a good ad. I call them my Simplicity Rules.

- Know your audience

- Advertise where the majority of your audience is likely to see it

- Pull readers in with a catchy headline

- If using a graphic, make sure it is relevant

- Copy content should be direct and to the point

- Hone in on the benefits of your product or service

- Keep plenty of white space

- Do not forget the Call to Action

- Provide contact information

- Do not clutter the ad

Lets face it, we are all on information overload. If advertising is not presented in a manner that is invited and enticing to our audience, no one will read it. Cluttered ads are stressful and will be overlooked.

Simplicity truly does rule! Try it out.

June Bisel

BBG&G Advertising and Public Relations

BusinessCardContacts.com

Twitter: BBGGadv

Coupons Make a Comeback

Great article here decitica.com/ talks about the changes in consumer behavior due to the recession.

The increased use of coupons is what spurred BusinessCardContacts to begin offering coupons through our site.

I hope you read the article Decita Marketing Strategy and Research and then visit our downloadable coupon section for great savings.

June Bisel

BBG&G Advertising & Public Relations

BusinessCardContacts.com

Visit me on Twitter - BBGGadv

Which name do you like?

When my partner, Deborah Garry, and I started BusinessCardContacts a couple of years ago, we did so because we saw a need that was not being met right here in our own community. As owners of BBG&G Advertising in Middletown since 1997, we have our fingers on the pulse of the business community as it relates to marketing. We support our community, we buy local, and we encourage others to buy local.

We developed BusinessCardContacts to provide Hudson Valley businesses of all sizes a place to affordably and effectively reach their target audience using the web. As the Hudson Valleys Net Neighborhood, we provide businesses in our community a chance to promote themselves and tell their story. It provides the consumer in all of us the chance to find and research our local businesses online before making a buying decision.

BusinessCardContacts is a rolodex, so to speak, of businesses in the Hudson Valley. But it is also a site that encourages buying local. You can get to BusinessCardContacts two ways:

www.BusinessCardContacts.com

www.ThinkLocalFirst.biz

We just can not decide which one we like best, so we are having a vote.

Let us know which name you prefer. Leave a comment below, or vote via Twitter at http://twitter.com/BBGGadv

Taking the Mystery out of Social Media

I had the privilege of being a co-presenter with my friend Rosemarie Monaco of Group M at a recent Rockland Business Association Womens Forum. The topic of the day The Basics of Social Media. Our presentation reviewed the very basics of Facebook, Twitter, Blogs, LinkedIn, and YouTube. We reviewed what we consider to be the Top 5 Social Networking sites as they relate to business from a branding and public relations standpoint.


The event was held at the Comfort Inn and Suites in Nanuet, and the room was full of both men and women with a large variation of knowledge in social networking. Our presentation format was conversational and very open to audience interaction. In retrospect, I am not sure that was a great idea, because Rosemarie and I probably only got about halfway through our presentation when it was 5pm and we had to call it a day.


It is amazing to me how many people want desperately to know about social networking, but are apprehensive to dive in. They know that they should get involved in it for the sake of their business, but their instincts tell them to be cautious.


Then there are those of us who have adopted social media as a way of life. It is a part of our every day routine. We take pictures and upload them to our Facebook to share with family and friends. We have renewed friendships with college and high school buddies. We blog regularly about our passion. We tweet words of wisdom. We check out YouTube to stay current on recent events, our favorite celebrities, or the latest scandal. We text. We chat. We download apps. We write on walls.


There is often some fear or hesitation in the unknown, and especially when that unknown often receives such bad press. Fears of identity theft, Facebook scandals, Facebook stalkers, personal information being out there for the world to see. Questions about followers, networks, friends, privacy, comments on blogs, comments on walls ... the list goes on and on.


It is true. Social media can be a bit intimidating. It is a whole new world. But it is also fun. And, for many businesses, it is an essential element for growth and success.


So, I urge everyone who is apprehensive to put aside your fears and just do it. Spend the time necessary to become familiar with the networking sites I have indicated. Find and read blogs on topics that are of interest to you. Comment on the blogs. Get involved in the conversation. And once you become more familiar and comfortable with the process, start a conversation of your own.


Because when it comes right down to it, that’s all social media is. It is a conversation. It is a way to be social and interact on the internet. It is not scary. It’s fun! That is why so many people are doing it.

If you are interested in learning more about Social Media as it relates to your business, contact me at Insight@BBGGadv.com


By the way, if this blog seems very formal today, it is because it is being very finicky and has decided it does not like apostrophes. So I have been forced to remove them in an effort to remove html jibberish. If I have missed any, I apologize!


June Bisel is a founding partner at BBG&G Advertising and Public Relations in Middletown, New York. Follow her on Twitter

Join Forces for Impact

It's not easy for a small business to make a big impact these days. And as we all try to advertise a little here and a little there, the message gets lost among the clutter.

It is often the case where I will tell you "less" is "more".

To the woman sitting behind me in church - less perfume, please. To the two little girls in my life who I adore - less screaming, please. To the car dealers on the radio - less screaming, please. To the businesses who try to cram every benefit or feature of every product into one little ad - less info, please.

When it comes to ad size, however, it is often the case that "less" is just "less". And small ads often go overlooked. With an increase in businesses trying to get noticed on a small budget, the papers are jam-packed with small ads that, in fact, go unnoticed.

So what's a small business to do? Join forces and advertise together. There are many ways to do this, with formal or informal arrangements. And, it's getting easier every day, thanks to forward-thinking people who are organizing these types of collaborations.

BBG&G Advertising, through BusinessCardContacts.com, is providing opportunities for small businesses in the Hudson Valley to join forces and get noticed.

If you are interested in advertising on the web, on the radio, and in the newspaper, BusinessCardContacts now has MultiMedia Packages that do just that!

Check it out!

Target Reinvigorates the Staycation

Many cash-strapped consumers cut back on their vacation plans this summer and took their "staycations" to the extreme by just staying home and not doing much of anything. Now, it's early autumn, the weather's been pretty great, and the natives are restless!

Well, if you are a regular reader of my blogs, or even the articles I write for the Hudson Valley Business Journal, you already know that there are loads of amazing things to do here in the Hudson Valley.

Supermarket retailer, Target has taken notice of the staycation trend and has begun sponsoring art and culture events in cities including NYC, Boston and Miami. Their sponsorships range from free Friday night attendance at the Museum of Modern Art to the Oklahoma City Arts Council's Twilight Music series. Going out to art museums and performing arts events for day trips are a great way to find excitement when a larger scale vacation just doesn't fit the budget.

This is another example of how local sponsorships can prove to be a strong asset to your business and help enhance the community. Take a page out of Target's book and sponsor local youth and arts events. People are looking to get out and find fun, low cost things to do and they will remember your company for being the one that sponsored the event that allowed them to do it.

June Bisel
BBG&G Advertising, Inc.
junebisel@bbggadv.com
845-291-7399
Visit us on Twitter: http://twitter.com/BBGGadv
BBGGadv.com

R U Twittering?

Many people still do not know what Twitter will do for online marketing in the future. Whether it will be a powerful online marketing tool, or become a passing fad, has yet to be realized.

There seems to be a divide between ad-folk and the average consumer over the future of Twitter. Advertising insiders are more likely to think that Twitter can amount to something big, while 70% of consumers surveyed said that they didn't even know enough about Twitter to predict how effective it can be. So that begs the question: How useful can an online medium be if 70% of consumers don't even know what it is?

Twitter is still very young, and there is the ever-present generational divide of the internet that must also be accounted for. Twitter is used and recognized most by younger audiences and 1 in 5 advertising professionals think it will stay that way. Even among industry professionals, those under 50 had the most faith that Twitter would grow quickly within the next 5 years.

If your tweets can be interesting and useful to others, I believe that Twitter has a future in the online world. If you are considering using Twitter as part of your marketing, remember that its usage is highest among younger age groups, so craft your tweets accordingly but make sure you don't talk down to this audience.

I twitter. Do you? Click on the link below to see my twitter page.

June Bisel
BBG&G Advertising, Inc.
junebisel@bbggadv.com
845-695-1880
Visit us on Twitter: http://twitter.com/BBGGadv
BBGGadv.com

Elant Polo Picnic

I have had the pleasure, this past year, of working with the dedicated staff and the members of the Polo Picnic Committee for Elant, Inc. a not-for-profit, community-based organization that provides nursing home care, assisted living, adult day care, home health care, and rehabilitation services throughout the Hudson Valley.

I have mentioned, in past blogs, the importance of becoming involved in your community. I have volunteered my time in what seems like a past life, when I was the leader of a 4H Club (The Cantering Clydesdales). Our group would regularly visit with the residents of the Arden Hill Life Care Center, which is now a part of the Elant family. Our club members were involved with horses and dogs, and would bring some of the more obedient pups to visit with the residents. What great memories!

Now, years later, my company BBG&G Advertising, donated our time to create the first Elant Calendar, which was distributed at the Polo Picnic yesterday. We worked with Barbara George, an Elant board member and a member of the Polo Picnic Committee, as well as members of the Elant staff, and we put together a beautiful calendar which included artwork from residents.

I wanted to write about this today, because I wanted to share the fact that when, in fact, you are giving to your community, it is often the case that you get much more in return. The Hudson Valley is such a wonderful place to live and work. I urge you all to get involved. Donate your time and your expertise to the community - your rewards will be great!

June Bisel
BBG&G Advertising and Public Relations
Visit me on Twitter
www.BBGGadv.com
Insight@bbggadv.com

Creating the At-Home College Workspace

Back to school time is here. I know firsthand how much kids hate the audacity of marketers pushing back-to-school season earlier and earlier in the summer. Wal-Mart had back-to-school supplies fully stocked and displayed shortly after July 4th. At Wal-Mart, Independence Day meant just the opposite to students just beginning to enjoy their summer vacation.

For college-bound kids, back to school season means something very different than their younger counterparts. For many, it means moving out of the house again and back into the textbook jungle. This, like nearly everything else about our lives has become slightly soured by the recession. In fact, more students will be opting to stay home and commute to school this year. If a student is looking to save money, cutting out housing costs is a great way to do it.

This is an opportunity for retailers to profit by showing students that they understand what they are going through. I see an opportunity for businesses to allow students to Create Their College Workspace. Many students' bedrooms at home haven't been updated for a long time and are lacking the workspace function that would suit their current collegiate needs. Therefore, businesses can still sell desks, chairs, lamps, and organization materials that these young adults will need to create a college environment in their bedroom at home.

June Bisel
BBG&G Advertising, Inc.
Insight@bbggadv.com
845-291-7399
Visit us on Twitter: http://twitter.com/BBGGadv
BBGGadv.com

Ladies Night Out a Huge Success

Last night, I spent a good part of my evening enjoying dinner, drinks, and shopping with some friends. And I was not alone!

The event, which I believe was organized by the Warwick Chamber of Commerce, brought out hundreds of women. We enjoyed music, appetizers, refreshments, and lots of good bargains. The stores stayed open late and they were filled. The best part, was that it was also a fundraiser for Orange County Safe Homes.

Partnering with other local businesses is always a good idea. I say it all the time. It is a great way to market your business and a win/win for all involved. Especially when a local non-for-profit can also benefit.

Join your local chambers, rotaries, and your industry-related groups. Get to know the other businesses in your area -- even your "competitors". Good relationships are key to every business. That doesn't just mean relationships with your customers. It includes ALL relationships.

I'd love to hear about organized events that you have held, or other ways that you have collaborated with local businesses to attract customers.

June Bisel
BBG&G Advertising and Public Relations
Insight@bbggadv.com
Visit me on Twitter

Hotels Expected to See Decrease in Revenues

Findings in two recent studies indicate that challenges are ahead for the hotel industry.

Reports from Smith Travel Research and Cornell University's Center for Hospitality Research show that the demand for rooms is on the decline and the amount of rooms available are increasing. The challenges for the industry may include price wars, increased competition, and difficulties with contract renegotiations.

With a decrease in travel expected through 2010, the continued pressures of profitability will force some hotel operators to rethink their strategy and increase their marketing efforts.

Here are a few suggestions for hotel managers who strive to exceed the projected 55.1% average occupancy rate in 2010:
- develop beneficial partnerships
- improve loyalty programs
- keep an eye on new leisure or travel trends

Try your best not to get caught up in the price war. Offer good value and give your guests more than they expected.

June Bisel
BBG&G Advertising and Public Relations
Insight@bbggadv.com
Visit me on Twitter

Universities Revamping Recruitment Methods for the Facebook Generation

There is a wave of social media marketing coming from colleges and universities seeking to market to teens. College marketing through social networking and other online media platforms is a great fit to the developing social marketing landscape. Teens spend a reported 31 hours per week online. They are active users of online media, downloading podcasts, reading blogs, and Twittering, Facebooking and Googling.

Colleges are already using social networking to communicate with and recruit high school seniors. Still, the question remains of how colleges will engage this hyperactive teenage market. Teenagers are hip to marketers' usual games. They expect to get letters in the mail. They expect emails. They expect banner ads. College bound teenagers will be receptive to colleges and universities who use the digital space in conjunction with traditional recruitment platforms to connect with them.

This means that using radio, TV, and direct mail are not obsolete, but integrating them with a smart digital engagement will bring the best ROI for recruiting colleges and universities. An online presence that really grabs teenagers attention and engages them will make your institution stand out from competing colleges.

June Bisel
BBG&G Advertising and Public Relations
Visit me on Twitter
845-291-7399
Insight@bbggadv.com

Really Cool Renovation Blogs

During this recession, consumers have been holding off on large, expensive remodeling projects in favor of smaller projects that add personal touches to their living spaces. I discussed this trend in a March post, and since then, I have found some very cool blogs where people show off some of their home renovations, share inspirations, and provide how-to's online.

The first post that stopped me in my tracks was a project that I stumbled upon on Designsponge.com. The project was a woman named Lori's painted sun room floor. This was just such a beautiful, fresh take on painting a floor that I had to share it. Most times you see a painted floor, it is done on the outside to bring some color to a boring wooden patio, but this one has made me think twice about the idea of a painted floor.

Some other great sites for great home decorating ideas that I've come across are Remodelista, and http://www.budgetdesigner.blogspot.com/. Remodelista is a website that I have found great inspirations from. The designs are more upscale, but they provide good ideas that can be emulated on a budget. Budgetdesigner.blogspot.com offers very helpful and insightful advice on making decor renovations on a budget.

I found these sites to be very helpful and inspiring. If your business caters to the home improvement sector, you should be sharing ideas like this. Do you have a web site? Do you have a blog? Do you see where you're missing out? Get on the social media band wagon now. You'll be glad you did.

June Bisel
BBG&G Advertising and Public Relations
Visit me on Twitter
845-291-7399
junebisel@bbggadv.com

Do You Know What PR Stands For?

So often, I find that people think PR stands for press release. But PR is so much more than that.

Public relations is a form of marketing that goes well beyond a simple press release. In fact, many PR campaigns don't even include press releases.

The goal of PR is to improve relations and communication with your public - your clients or prospects, the community in which you are located, the community you serve, your stake holders, your vendors, your employees. There are times when press releases are effective in reaching your public. But more often than not, it is just a piece of the puzzle.

So the next time you think PR, think beyond the press release. And remember, actions speak louder than words.

June Bisel
BBG&G Advertising, Inc.
junebisel@bbggadv.com
845-695-1880
Visit us on Twitter: http://twitter.com/BBGGadv
BBGGadv.com

Rain, Rain Go Away ... please

I just returned from a one-week camping trip up in the Adirondacks. I really can't complain too much about the weather, but there was a bit more rain than I would have liked (imagine that). Truthfully, I probably would have been fine if it hadn't poured the entire last day. That just kind of put me over the top.

But, always with the mind of a marketer, I couldn't help but think, as I was driving home over the weekend, how all this rain we've been having has really increased the need for particular products and services.

The store at the camp certainly passed their Marketing 101 classes, and offered everything a camper may need to help stay dry: ponchos, umbrellas, tarps, dry wood, you name it. Other products that would be popular for homeowners would be sump pumps, drainage pipes, maybe even roofing supplies.

And I can't help but think how busy the basement waterproofing companies must be right now.

My point is, if you have the potential to sell a service or product that will help people through this crappy weather we've been having, then do it! If you're in a retail environment, make sure you keep the products in a highly visible area. For products and services alike, advertise like crazy. This is your chance to really profit.

June Bisel
BBGG Advertising, Inc.
junebisel@bbggadv.com
845-695-1880

Drink Birds & Beans Coffee and Save Birds

It probably does not come as much of a shock to anyone that Americans drink one-third of the coffee produced worldwide. Whether you prefer Starbucks or Dunkin Donuts, iced or hot, dark or light, organic or not, there is no doubt about it: Americans need their daily caffeine fix, and they get it from coffee. For me, personally, the thought of that first cup of coffee is what helps get me out of bed every day, and I'm not embarrassed to admit it either :)

So what is your first thought when you take your first sip of that morning coffee? It probably is not, “I wonder if I am endangering species of birds and destroying the rain forest with every sip I take of this coffee?” Yet, that is exactly what most of us are doing as we wake ourselves up with a cup of Joe each workday.

Now besides being a coffee lover, I also happen to be a big bird lover, and I was amazed to have learned this. The good news is an up-and-coming coffee company – Birds and Beans – provides us with an option to drink an organic cup of shade-grown coffee -- saving the rain forest, and saving the birds.

Birds and Beans will soon be offering their products in the Hudson Valley, New York, but if you are interested and do not live in the area, visit their web site at birdsandbeans.com

I think this is a wonderful product and a great cause. What do you think?

June Bisel
BusinessCardContacts.com
BBGG Advertising, Inc.
junebisel@bbggadv.com
845-695-1880

A Good Time to Upgrade Your Web Site

I came across a recent study on customers' satisfaction with their web shopping experience which shows it has dropped in recent years. Standards for the web are rising, and your business needs to keep up. Many of the top web retailers, including Apple, saw many consumers dissatisfied with their online shopping experience.

Let's face it. We all have higher expectations for web stores than we do for brick and mortar stores. We expect websites to be updated regularly and for the technology to be improving quickly. We are pretty impatient. And the more advanced technology gets, the most demanding we get!

As recently as May, Netflix and Amazon were #1 and #2 respectively in consumer satisfaction. Web sites with accompanied brick and mortar store chains, like Kohls.com and Target.com also saw improvements in customer satisfaction. Experts expect companies like these to incorporate in-store pickup into their web offerings.

Diversifying your web presence is important to consumer interaction. Increase the number of touch points between your business and consumers. Give your web developer a call to discuss all the options available through social media and advancements in technology.

June Bisel
Partner, BBG&G Advertising and Public Relations
BusinessCardContacts.com
SmartStrategies@BBBGGadv.com
845-695-1880

A Lesson in Green

I have written quite a few posts about different ways that environmental initiatives effect business. I will likely continue to write posts on the subject, because consumers are consistently showing us that they are thinking and buying green despite the economy.

A new study published by the Grocery Manufacturers Association and Deloitte delivers a mighty wake-up call to grocery retailers. The study shows that 95% of shoppers are considering buying green products (isn't that great?). Sixty seven percent actively looked for green products in trips to the grocery store. However, only 22% of consumers actually bought green products. Why only 22%? A large part of the reason is because many couldn't find the green products they were looking for.

The morale of the story? Know what your customers want - and give it to them! There is a considerable missed opportunity when half of the consumers thinking about buying green products don't now where to find them. And this rings true for any business in any industry. Know your customer and give them what they want. Then, of course, make sure you let them know where to find it.

June Bisel
Partner, BBG&G Advertising and Public Relations
BusinessCardContacts.com
845-695-1880
smartstrategies@bbggadv.com

Panera in Fishkill, NY introduces lobster products!

The Panera Bread in Fishkill, NY is introducing lobster sandwiches and salads! To celebrate, a lobster will be parading on Route 9 Friday, July 17 - Sunday, July 19. Come see the lobster Friday and Saturday from 11 a.m. - 2 p.m., and on Sunday from 12 - 2 p.m.! Show your love for lobster products and Panera Bread by coming to the Fishkill Panera Bread this weekend!

Carry over Your Socialization Skills to the Web

Salons and day spas have always been a great benefactor of word of mouth advertising. Spas become popular when we tell our BFFs about a particular spa. Word of mouth is an incredibly effective marketing tool within this industry.

Typically, hair dressers, nail technicians, and other salon workers are very social by nature. Most people in the business know how important socializing is to their success. Now, salons and day spas need to recognize the strength of socializing online. In a recent survey, 57% of 18 to 24 year olds and 48.5% of 25 to 34 year olds say social media influenced their choice of a hair salon/barber or day spa.

Find fun ways to get into the online discussion. Send clients 'friend requests' on Facebook. Keep in mind, however, that most social media is not for making promotional pitches. Your online friends will quickly begin to ignore you.

Come up with something interesting to talk about on Twitter and offer your clients to follow you. Make sure that your subject matter has legs and can last more than just a few tweets. Post photos of your salon on sites like Photobucket, videos of make-overs on YouTube. Keep clients up to date by uploading photos of different hairstyles that ladies can come in and try. Anything that can be personal to your salon or spa that will keep potential clients interested will help your business.

June Bisel
BBG&G Advertising & Public Relations
SmartStrategies@BBGGadv.com
(845) 695-1880

The "I've just gotta have that" mentality

In a weak economy.., consumers tend to only buy what they need. If consumers feel that they can do without your product/service — whether that's actually the case or not — your business is going to be significantly impacted.

Since 2006, many household products previously regarded as necessities have been placed in the luxury category by consumers. Microwaves, clothes dryers, air conditioners, and televisions all took a hit and have been dropping in sales.

Granted, this can be partially attributed to emerging technologies. For instance, there are now a variety of ways for consumers to watch TV — on their computers, mobile phones, and other little hand-held gadgets. And speaking of mobile phones, that's one industry that hasn't been hit by this economy. In fact, just as many consumers who felt that they needed a mobile phone in 2006 feel the same way today. (Read the report at http://pewresearch.org/pubs/1199/more-items-seen-as-luxury-not-necessity)

All is not lost if public opinion is saying that your product is no longer a necessity. People are still purchasing these products. College students will always need a microwave, and it will be interesting to see how many people feel that air conditioning isn't a necessity when the real summer heat hits.

Oftentimes, all it takes is the right marketing angle to show customers that they do need your product. If you feel that consumer opinion is placing your product in the luxury category because of this recession, let's talk. Or, better yet, talk amongst yourselves. I would LOVE to see the Hudson Valley business community come together and start doing some collaborative marketing. I always like to find the good in things. If one good thing comes out of this recession, it will be that our business community comes out stronger than we went in.

June Bisel
BBG&G Advertising and Public Relations
BusinessCardContacts.com
845-695-1880
smartstrategies@bbggadv.com

We Still Love our Cars!

In my first April post, I flashed a beacon of hope for realtors that there was still hope and that people were still planning to buy homes (http://www.businesscardcontacts.com/2009/04/realtors-homebuyers-are-still-out-there.html). So, it is only appropriate that in one of my first posts of May that I flash another beacon of hope. This bit of encouragement is for those in the business of selling cars.

According to an online survey conducted by R.L Polk & Co., more than half of consumers in the U.S are planning to purchase a car within the next two years. Although many consumers are wary of buying from American automakers, this is still a good sign for auto retailers.

The percentage of people looking to purchase varies among regions. The survey results show the Great Lakes as the region with the lowest percentage, but even they have 51% looking to buy cars within 2 years.

So, for car dealers in the Hudson Valley, and even those looking to sell their own car, the auto market is not frozen. More than half of consumers are still shopping for cars and planning to make this purchase within the next two years. Make sure that you have the kinds of cars that they are looking for in their inventory. They want reliable, affordable, efficient vehicles. And the Eco-friendly trend is here to stay.

June Bisel
BBG&G Advertising and Public Relations
BusinessCardContacts.com
845-695-1880
smartstrategies@bbggadv.com

Mothers Want Fun Foods for their Children

While there are different ways to market your products to children, the most effective seems to be through us Moms. Yes, it's true .... us mothers control the majority of household spending and make key decisions on what our children eat.

Studies are showing that mothers favor healthy choices in their children's diet, but also look to choices that our children find fun and tasty. 86% of mothers surveyed said that the highest priority for their food choices is nutrition. 82% said that the food should establish good eating habits. Although health is unsurprisingly a top priority, the survey also shows that mothers are trying to strike a balance between health and convenience. Amazingly, 80% cited that a high priority when making food purchases is simply that it "fills them up". Having two teen-age boys, I can totally understand that!

There is a fine line that food manufacturers must walk between nutrition and convenience. Each is a highly desired characteristics for mothers, but we certainly don't want to succumb to buying unhealthy processed foods for the sake of convenience.

We mothers are very busy, but still want food that will promote healthy eating habits in our children. If your business sells healthy foods that can help us moms find that balance between healthy and fun, make sure you let us know about it. It will benefit everyone!

June Bisel

BBG&G Advertising and Public Relations

BusinessCardContacts.com

845-695-1880

smartstrategies@bbggadv.com

Facebook Success Story

Up until recently, I hadn't even heard of "Toasted Heads". But, success stories in Social Media just fascinate me and I am eager to share them with you whenever possible.

Toasted Heads is a premium wine brand, which has recently become an unlikely success story in social media. They created a profile page on Facebook and increased their stated fan base from under 1,000 to 3,334 Facebook fans as of today.

More than tripling their their fan base on Facebook was not expected because of the exclusivity of the fan base. However, this serves as a lesson to everyone that effectiveness through online social networking media is not just for the Pepsi's, CNN's and Ashton Kutcher's of the world.

If you're considering establishing a presence online, look at what these brands have in common. For one, branded content is very important to your web presence. Toasted Heads uses brand related gigs like the "burning question of the week" and tips to "fire up your life." Ashton Kutcher became the first person with a million Twitter followers with a publicity stunt promising to punk CNN owner Ted Turner if he could reach a million followers before the cable news station.

Toasted Heads also reached out to its own informal friends list, which then created the opportunity for the fan base to spread through word of mouth. Then it was coupled with targeted marketing efforts to drive people to sign up as fans on its Facebook page. Follow the patterns that made these companies successful on social media platforms and use online resources like Facebook, Twitter and BusinessCardContacts.com to their fullest extent to make your web presence effective.

June Bisel

BBG&G Advertising and Public Relations
BusinessCardContacts.com
845-695-1880
smartstrategies@bbggadv.com

Recession Chic Hits the Teenage Demographic

Teenage girls are turning into little Recessionistas as the average spending on clothes in the 12-18 year old crowd is down nearly 20%. But while spending on clothing is down, the same demographic is spending about 10% more on both shoes and accessories. The psychology of teenagers can be so confusing sometimes.

As an fan of TLC's What Not to Wear, I know that a solid wardrobe is built around pieces that you can accessorize to create several different outfits. Teenagers and their parents are being more selective, price conscious, and value-driven in their clothing purchases. So, while overall teen spending is down 14%, they are still looking to get the most out of each article of clothing they own and purchase.

If you market to teenagers in this sector, then this is a figure you cannot ignore. Make sure you offer accessories to these buyers and increase the value of each purchase they make.

June Bisel

BBG&G Advertising and Public Relations

BusinessCardContacts.com

845-695-1880

smartstrategies@bbggadv.com

Stop and Smell the Paint

Ingenuity is something that I talk about quite often in my blog. So it should be no surprise that a story about a new line of paint by Dutch Boy caught my attention. Dutch Boy is launching the first paint ever designed to remove odors from a room. I can't imagine how it works ... but having a house full of pets, I'm lovin' the idea!

Dutch Boy Refresh, as it is called, is such an innovative product. Why buy a plug-in air freshener when I've got four walls of odor elimination? They are using TV and online banner ads to promote the new product, but my favorite part is the interactive portion of their marketing effort.

Their promotion, called "My House Stinks: Rate the Rooms" is allowing consumers to upload pictures of rooms in their house that they believe would be a good candidate for the worst smelling room in America. Consumers can also rate other peoples' rooms. My dog, Dandelion would not be happy to hear this, but I may post a picture of her little condo in the basement on this website.

This interactivity is what makes the modern internet, or Web 2.0 so great. Use it to get customers involved with your brand. It will make them feel like they have a more personal relationship with your business.

June Bisel
BBG&G Advertising and Public Relations
BusinessCardContacts.com
845-695-1880
smartstrategies@bbggadv.com

Feel Good Spending Will Boost Drive-Ins

In a post that I wrote two weeks ago called A Snickers for Your Troubles, I talked about how the success of candy manufacturers during economic downturns can be attributed to people's willingness to purchase things that make them feel good.

The entertainment sector is also poised to benefit from this "feel good spending", which I've heard being called the Tootsie Pop Bump. Consumers are planning to spend either the same amount or more compared to last year on music, video games, and trips to the movie theater.

Seventy-three percent of consumers surveyed said that they are planning to spend the same as last year or more on movie tickets. This number is up from 66% in the previous year.

This is great news for the Drive-In movie theaters of the Hudson Valley. The growth of this market coupled with the beautiful weather makes for a blockbuster opportunity for drive-ins, who can also benefit from the boost in candy sales from the Tootsie Pop Bump.

We are so lucky to still have drive-ins here in the Hudson Valley. Many of our neighboring communities witnessed their local drive-ins close years ago. So, I hope they have a GREAT year, and many more to come. And if you're looking for something fun to do with the kids this summer, take them to a drive-in ... they are good, old-fashioned fun!

June Bisel
BBG&G Advertising and Public Relations
BusinessCardContacts.com
845-695-1880
smartstrategies@bbggadv.com

Warm Weather Brings an Increase in Outdoor Activity

This week in the Hudson Valley, we saw the first really hot days of the spring, which felt more like a flash of summer to me. The first extreme break in the weather has brought everybody outside to bask in the sun after the long winter. So what will be the most popular outdoor activities that people will be participating in this spring and summer?

Bicycle riding, hiking and exercise walking were among the top outdoor activities in 2008. This year, they are all expected to increase in popularity. Hiking is expected to have the largest increase at 19%, bicycle riding with 11.4% and then exercise walking with 7.6%. And 9.2% more people are expected to exercise with gym equipment than in 2008 will exercise.

With an increase in outdoor activities, this is a great opportunity for all of the sporting goods shops in the Hudson Valley, as well as businesses that sell athletic or hiking shoes, or outdoor equipment retailers. Weather like the 80-plus degree days that we saw this week will be sure to make consumers think about outdoor purchases for the warm months.

What will you do to take advantage of the outdoor spirit that this fresh weather brings to the consumers?

June Bisel

BBG&G Advertising and Public Relations

BusinessCardcontacts.com

Green Initiatives Making Progress

Last week we celebraed Earth Day, and I can't help but notice that each year, that seems to mean a little bit more, as green initiatives become "the norm". I hope that everyone took the time to appreciate our planet on that special, rainy day and that you took special notice of the steps many businesses are making to be more Eco-friendly. Hopefully, everyone is doing their best to be "green", but we can always get good ideas from the leaders in the green revolution.

One thing I'm so happy to see is that venture capitalists are making investments in green technology even amid this recession. According to what I've read, in the first quarter of this year, 59 deals were made in green technology valued up to $836.1 million. Forty three percent of those investments made were in solar power, 15% were in battery/energy storage, 10% were in the automotive sector, 11% were in bio fuels and 7% was in wind energy.

If the investments in environmental technology continue at this pace, investments could be up to $3.3 billion by the end of this year. If you are in any way involved in efforts to advance environmental technology, make sure to spread the word throughout your community. There may be volunteers willing to help out, or investors willing to help fund your advancements.

June Bisel

Partner, BBG&G Advertising and Public Relations

BusinessCardContacts.com

845-695-1880

Who's Still Spending?

No consumer is immune to the effects of this "economic event" that we are trudging through. I've mentioned in my blog earlier that consumers are actively cutting back on impulse buys, expensive food purchases, and vacations.

But not all consumers are impacted in the same way. I have come across some research indicating that while the behavior of the Baby Boomer generation and Generation X(ages 25-34) is actively changing in response to this economy, the behavior of other age segments is being impacted less by the trials and tribulations of the economy.

Higher income seniors and Generation Y (consumers ages 18-24) aren't making large changes to their buying behavior. Generation Y consumers have the least financial obligations of all of the groups and the higher income seniors generally have more of a savings cushion than any other group, which could lead these groups to feel more comfortable living their normal lifestyle.

Individually, these two consumer groups represent a small segment of total consumer spending power -- seniors at 14% and Generation Y at a mere 5%. However, if these age groups are your business's main revenue stream, then it is very important for you to know that although everybody is cutting back to some extent, the purchasing behaviors of these two groups are impacted the least by the down economy.

June Bisel
Partner, BBG&G Advertising and Public Relations
BusinessCardContacts.com
SmartStrategies@bbggadv.com

Mother's Day is coming!

I just love Mother's Day. We have a tradition in my house that every year my kids help me plant my annuals on this special day. Gardens surround my house, and I have quite a few planters on my deck, so this is no easy task. But, year after year, my kids help me with no complaint, which is really the most amazing part. And at the end of the day, the place looks just great.

As I mentioned in my post from last Thursday, holidays give businesses the opportunity to have fun and be creative. Yes, spending may be down a bit, but people are still going to buy gifts for their Mommies. Flowers will still be the most popular gift; card sales will still be strong; and restaurants still expect the day to be the busiest of the year. What consumers will probably be buying less of this year are gifts for women who aren't their mother -- like for aunts, godmothers, and family friends.

Four out of five Americans are still going to celebrate the holiday, so think outside of the box about how your company can put its unique stamp on Mother's Day. Will your store give out roses to women? Will your restaurant have live music?

Let us know what your business is doing to lend some ideas for consumers on this special day. And to all you Moms out there ... have a great day!

June Bisel
Partner, BBG&G Advertising and Public Relations
BusinessCardContacts.com
845-695-1880

An After School Marketing Opportunity

As a mother, I know the troubles that working parents face in considering what to do at the end of their kids' school days. Who's going to pick the child up? Do we want to pay a babysitter? Do I want my child to walk home on their own?

Issues like these are the reasons why after school programs are very important to the vast majority of parents. According to the findings of the Afterschool Alliance in fall 2008, 89% of consumers felt that after school programs were important. Seventy six percent found after school programs a necessity for the community and that funding for such programs should be increased.

This sentiment about after school programs presents a great sponsorship opportunity for local businesses. Think about a way that your business could coordinate with a local school to create or sponsor an appropriate after school program. A partnership of this nature would give your company a great advantage with brand recognition from parents and children alike.

... just something to think about.

June Bisel
Partner, BBG&G Advertising and Public Relations
BusinessCardContacts.com
845-695-1880

Developments in Small Joint Replacements on the Rise

As we all know, baby boomers, representing the largest segment of the American population are aging. This aging segment is one most commonly seeking surgeries for bone and joint replacement, which is causing a new trend in this sector of the medical community.

Hip and knee replacements have established a strong presence in the medical device market with powerful companies being Zimmer and Johnson & Johnson. Now, with the maturity of the hip and knee replacement market, the medical community is seeking forge developments in smaller bone and joint replacement devices.

This has already created new competition among developers to make the best implants, replacements, and other devices that doctors will use to help those suffering from hand, foot, elbow, and ankle problems. The medical community will ultimately benefit from the medical advances forged by this influx in competition.

Hospitals in the Hudson Valley will be watching these new developments closely, as they are working hard to successfully compete against their city counterparts for the trust of the Hudson Valley residents. What is equally as important is that local healthcare facilities take the time to educate all personnel on the newest technology and that everyone communicates these new advancements to current and potential patients -- both verbally, and through marketing material.

As hospitals in the Hudson Valley are well aware, patients will turn elsewhere to seek out the most advanced technology available.

June Bisel
Partner, BBG&G Advertising and Public Relations
BusinessCardContacts.com
(845) 695-1880

Soda Usage Fizzing Down

Earlier this week, we discussed the current trend of Americans using more olive oil in their diets in order to eat healthier. What I've also noticed is the consumption of soda is declining as part of this same trend.

Consumers are turning away from soda over concerns about weight loss, adverse health effects from high fructose corn syrup and from the use of other artificial sweeteners. Thirty-four percent of beverage buyers say that they have turned from soda to bottled water for these reasons. Personally I still love my Diet Pepsi. What do you drink?

In the past five years, energy drink consumption has nearly doubled and a recorded 11 million adults have started drinking sports drinks. Tea and coffee have also found success in the decline of soda usage. Retailers should make sure that you carry a good mix of these different drinks. While consumers will still buy soda, the shift in demand is one that you cannot ignore.

June Bisel
Partner, BBG&G Advertising and Public Relations
BusinessCardContacts.com
845-695-1880

The Simplest Things Bring Opportunity

I try, in my blogs, to give businesses ideas and information they can use in promoting their product/service in order to successfully navigate through the current economic times. And I truly believe that with insight and innovative thinking, the best of us will come out of this stronger than we went in.

If you're a regular reader of my blogs, or if you keep track of the industries who are benefiting from this recession, you already know that the fast food restaurants are doing well. One reason, of course, is that they offer value. The other reason is that they continue to use innovative thinking and smart strategies to secure as much of their market as possible. And, they don't miss out on ANY opportunities to market themselves.

Taco Del Mar, Cinnabon, MaggieMoo, Chick-fil-A, McDonald's, TGI Friday and Papa John's are some examples of fast food restaurants who capitalized on tax day. Free tacos with coupons generated via online registration; free Classic Bites, again with online registration; buy one get one free promotions; "tax relief dinner certificates"; McCafe customized postage stamps ... these are just some of the innovative promotions that were in place yesterday as so many Americans scrambled to get their taxes done in time. And when you think about it, who has time to cook dinner? Fast food is the perfect combo with Tax Day.

I'm wondering how many local businesses thought to capitalize on this. I know my local pizzeria didn't, because I was there. But perhaps next year they will.

If your company ran a special promotion for Tax Day, please share it with us. And, don't forget... Earth Day is coming up, Cinco de Mayo, Mother's Day, Father's Day, Memorial Day, 4th of July... it just never ends. Be creative, have fun! Think about your customer and what you can offer them that will make their life easier, more fulfilling, a little happier... and, don't forget, coupons are very big right now. People just love them. And if you can collect information for your database while offering your customers a discount, then all the better!

June Bisel
Partner, BBG&G Advertising and Public Relations
BusinessCardContacts.com
smartstrategies@bbggadv.com

Americans Want Olive Oil

Healthy living is an topic that is prevalent on the minds of many American today. People are less concerned with dieting for weight loss, and are seeking healthy eating alternatives in an effort to live longer and healthier.

With this trend, olive oil is becoming more common in the American diet than ever before. Olive oil has received a lot of media attention in recent years for its versatility in the kitchen and positive effects on the body, creating a booming demand for the product. Its sales are expected to reach $1.3 billion by 2013.

Consumers want to use olive oil. It is more expensive than butter and vegetable oil and other dressings, but American consumers don't mind paying the higher price for the unbeatable health benefits.

This is an opportune time for local restaurants, markets, and whole food retailers to educate consumers on the use of olive oil in their diet. Provide recipes that utilize olive oil with their purchases. Feature olive oil in your marketing communications. Provide free samples of delicious dishes cooked in olive oil.

June Bisel
Partner, BBG&G Advertising and Public Relations
BusinessCardContacts.com
(845) 695-1880

The Clever Oral Hygiene Industry

The oral hygiene industry isn't usually thought of as one that can show heavy growth. People will buy toothpaste routinely and they already use mouthwash and breath mints.

But in recent years, this industry has used constant product innovation and solid marketing efforts to push their sales from $9.1 billion in 2008 to a projected $10.9 billion in 2014. Teeth whitening products, dissolvable breath strips and invisible braces are gleaming examples. The oral hygiene industry is a great example of how strategic marketing can bring substantial revenues to products.

Dentists, as well as local drug stores/pharmacies, will benefit by keeping up-to-date on the latest trends in the oral hygiene industry. Stay ahead of the curve so that you can profit when these trends build momentum. This could also be an opportunity for dentists to partner with local retailers by providing coupons or vouchers for oral hygiene products.

BusinessCardContacts.com is in the process of organizing a program that includes radio or print advertising to members who feature exclusive coupons on our site. Call or email me for details. It's a GREAT opportunity to affordably market your business.

June Bisel
Partner, BBGG Advertising and Public Relations
BusinessCardContacts.com
(845) 695-1880

A Snickers For Your Troubles

There's nothing like comfort food when times are bad. And candy, especially chocolate, is one item that people have always turned to for a "lift-me-up".

The candy industry has always been a sweet spot for a sour economy. During the Great Depression, the sourest of all sour economic times, Tootsie Pops and Snickers made a name for themselves. With just a small investment, candy can provide a large emotional benefit and give people a much-needed immediate gratification.

Retailers who sell candy should be sure to display their sweet treats prominently, in an optimum "impulse buy" location, like near the registers. And if you're not currently selling candy, but you do own a retail store where candy sales could help your profits, then this is a good time to seriously consider cashing in on this growing market.

Non-sugarcoated businesses should use the success story of the candy industry to discover ways they can provide their customers with low-cost solutions that fulfill a need. That is the real reason this industry has flourished in tough times.

June Bisel
Partner, BBG&G Advertising and Public Relations
BusinessCardContacts.com

Advertising During The Recession

There are two very distinctive marketing strategies for dealing with recession. One is to focus on the bare necessities to keep your company out of the red. The other is to take advantage of the fact that the competition isn't spending and use the opportunity to bump up your advertising.

For the companies that are taking the aggressive route, there is one thing that you must keep in mind. When increasing the spending on advertising, do not solely increase your dollars spent on placements and frequency. Make sure that you are investing on fresh creative advertising ideas that are targeted to your most profitable customers. Make certain that the creative is something that is going to compel your prospects to take action. Speak to their needs.

History shows that companies who do spend during a downed economy come out of the slump ahead of the competition. Any business looking to invest in your advertising during this recession need to consult an advertising agency to keep your advertisements fresh and relevant to consumers.

June Bisel
Partner, BBG&G Advertising and Public Relations
BusinessCardContacts.com

Product Labels and Your Business

A new study has unveiled that consumers consider product labels to be the most important source for information when shopping for healthy and organic foods. This is more proof that consumers want information in the quickest, most convenient ways possible (Why do you think Snapple Facts are so popular? Worldly facts right under the cap of your Mango Madness).

When deciding on what healthy foods to purchase, consumers are looking on the product packaging to find the information they desire. But they're looking for more than just nutrition facts on the labels. They want to know the company's story. Is this product made by a local small business? Does the company use energy efficient means of production?

The point of this research goes far beyond aisle 5. No matter who your audience is, nobody wants to look too hard to find out about your company. All materials coming from your business should have the company's personal brand stamp on it. Put your tagline on your business cards or in the bottom of your email signature. Put the company logo on folders that you hand out at events.

Use your BusinessCardContacts.com profile and get a banner ad on the site to tell the Hudson Valley about your company's personality.

June Bisel
Partner, BBG&G Advertising and Public Relations
BusinessCardContacts.com

Acquiring Charitable Contributions in a Sluggish Economy

With incomes hurting, and bills and responsibilities mounting, both businesses and individuals have less money for their own expenses. This, in turn means that they will have much less money to give to others. These are facts that most nonprofit organizations are wrestling with in this harsh economy. And, unfortunately, one-third of consumers are planning to give less to charity in 2009.

One method to keep contributions coming your way is to use fundraisers with very specific purposes and to communicate these purposes to the public. Sixty percent of people prefer to give "designated gifts" to non profits as opposed to simply giving money to an organization in general. Let the public know that you are raising funds to build a 4H Park, to feed the hungry, or buy new medical equipment for a free clinic. Whatever the purpose of your fundraiser is, make sure it is clear, specific, and worthwhile to potential donors.

Use the internet to your advantage, as well. People who use social networks to follow their favorite charities are commonly the most engaged. The majority of them specifically discuss charitable causes, which usually means good word of mouth for your non profit organization.

Use your listing on BusinessCardContacts.com to spread the word about your latest fundraising effort to potential business donors in the Hudson Valley.

June Bisel
Partner, BBG&G Advertising and Public Relations
BusinessCardContacts.com

More thoughts on coupons

While social media is currently attracting the most industry attention, it is not the only way for businesses to target younger people online. And, it still has not proven itself to be a profitable means for advertisers to target and engage consumers. A new study from Information Resources, Inc shows that online coupon offers are still a very effective means of prompting young consumers to make purchases.

Half of 18 to 24 year olds reported that they would be very likely to use online coupons. Older age groups reported only up to 40 percent that would take advantage of online coupon offers. Newspaper coupons were reportedly dominant than their internet counterparts among all age demographics, the biggest margin being in demographics of 25 and over.

I still want to caution you on the consequences that moderate to heavy reliance on coupons can have on consumer perception of your company. Your product offerings must bring value to younger consumers in order for your online coupons to bring lasting profitability to your business. (Read the downfalls of frequent coupon usage in my March 12 post, http://www.businesscardcontacts.com/2009/03/other-side-of-coin.html).

Use coupons sparingly. Only with the proper implementation can internet coupons boost your sales to younger audiences and bring long term benefits to your business.

June Bisel

Partner, BBGG Advertising and Public Relations

BusinessCardContacts.com

Take Your Time When Planning For Crisis

I read a blog today by Kevin Eikenberry that spoke about the need for companies to be wary of the negative effects that working too fast can have on their business (http://www.kevineikenberry.com/blogs/2009/04/speed-kills-five-situations-where.asp). Some of his lessons stated that "Speed kills problem solving," "Speed kills planning," and "Speed kills dialogue." This insight of how businesses rushing through things is often counterproductive reminded me of my March 27 post on planning for a crisis.

Crisis management needs to be well thought out. It takes more than one sitting to assess the different scenarios in which something can go wrong and to develop a plan to address them. When a crisis happens, it is true that companies need to respond quickly. However, a quick response unaccompanied by a well thought out plan runs the high risk of not effectively addressing the problem.

June Bisel

Partner, BBGG Advertising and Public Relations

BusinessCardContacts.com

A Strategic Plan for Surviving this Economic Crisis

The good news is, the stock market has been doing well the past couple of days. But the reality of the situation in our recent economy is that we have no idea what tomorrow will bring. And if your business is like most, you need to take a serious look at your strategic plan for the next year and make some serious adjustments.

While decrease in earnings can cause panic for some, and will most certainly be a challenge for most, the shift in our economy can present opportunities that may actually end up making our businesses more profitable in the long run. 

Lets face it, change is not easy. And most of us do not make change happen unless we are really forced to. But sometimes change is a necessary evil. Sometimes the processes we have adopted over the years cease to be effective. Or, the slowing of business may necessitate layoffs. Job descriptions may need to be adjusted in order to adapt.

With technology constantly changing, there may be equipment available today that was not available a couple of years ago, equipment that may be able to increase productivity and cut costs at the same time.

Maybe it is time for your business to set aside a day for a planning retreat and start to take a serious look at the way you are doing things. I bet there is not one of us who cannot find ways to seriously cut costs and become more efficient and more profitable.

June Bisel

Partner, BBG&G Advertising and Public Relations

BusinessCardContacts.com

Realtors, Homebuyers Are Still Out There

Most people agree that the housing market was a major catalyst that sparked the recent economic downturn. However, there is good news for realtors. 

According to a new study conducted by The Move research group, a total of 23% of Americans are still planning on buying a home within the next five years -- 12.8 percent of those within the next two years. Of those people, more than half are first time homebuyers. 

Americans have been cutting back and postponing many major purchases for some time now, and those postponing home purchases will soon have a good incentive to take the plunge in '09. The recent stimulus package offers an $8,000 tax credit for homebuyers. That is going to be very tempting to homebuyers. 

While many are still unaware that the credit even exists, realtors can benefit greatly from advertising the incentive and helping homebuyers sort through the details. 

Potential home buyers are out there! Realtors, it is up to you to be proactive in encouraging them to choose you over your competition and to convince those that are still on the fence that this is the perfect time to invest in a home. 

June Bisel

Partner, BBG&G Advertising and Public Relations

BusinessCardContacts.com

A Wise Word About the Easter Bunny

Like most categories of spending this year, Easter spending is set to be down this year. Last year, consumers spent an average of $135 on Easter items. This year, according to NRF's 2009 Easter Consumer Intentions and Actions Survey, the the average consumer will spend a projected $117 on flowers, candy, clothes and food for the holiday.

Many  people still view Easter as the official kick-off to Spring.  So, with total spending expected to reach over $12 billion, there are still plenty of consumer dollars to go around. And since Easter is coming three weeks later than it did last year, it gives you some extra time to get consumers in your stores for Easter spending. 

The "buy local" movement is also picking up speed just in time for the Easter holiday season. Local businesses need to take advantage of this opportune time and advertise their Easter/Spring sales to get their share of the Easter spending season. 

A Tip on Organic Advertising

I have had a profile on Facebook for some time now and one thing that I have noticed is that the ads are as organic and ever-changing as my profile itself. In fact, the ads are always changing, and offering me things that seem to coincide with my interests as outlined in my profile. This is no accident. Facebook places ads that are specifically targeted to me. This is part of Mark Zuckerberg's plan to make Facebook profitable.

So, how does Mark Zuckerberg's plan influence your business? I'm not telling you to go out and buy Facebook ad space, unless that is part of your marketing plan. It is still not certain how well this type of advertising in the social media space works.

A lesson that you can learn from the college-boy wonder is to get to know your consumers. Read industry research. Read this blog. Utilize customer surveys. Ask customers questions. Then create marketing programs that address what the consumer wants.

June Bisel

Partner, BBG&G Advertising and Public Relations

BusinessCardContacts.com

Planning for Crisis

If there's one thing you can always count on, it is the fact that something, somewhere, at some point is going to go very wrong.

A lawsuit, an employee acting inappropriately, an accident, a major product flaw, a fire, a bomb-threat ... you name it. No business is exempt from the possibility of a crisis. 

How you manage yourself and your business in the first hour or two of a crisis, is critical. Yet most of us don't have any idea what we would do and instead of putting a plan into motion, we just react. Unfortunately, our first reaction may not necessarily be the best course of action.

It may seem like a stretch, but planning for a crisis situation really is a part of marketing and public relations, because it has to do with the way the public views your company.

So, sit down today and jot down some of the likely crisis situations that you may face in your industry and discuss a plan of action for each. Also, think about who you should contact and include their names and contact information in your Crisis Management Plan.

Hopefully, you'll never need it. But, if you do, it will be time very well spent.

June Bisel

Partner, BBG&G Advertising & Public Relations

BusinessCardContacts.com 

Who Do Consumers Trust?

New studies done by JupiterResearch are reaffirming a long-standing, well-known fact -- consumers trust each other much more than they trust you. They understand that businesses who want to turn profits may have a bit of a hidden agenda, while fellow consumers do not.

What is new about this finding is the effect that this consumer attitude has on shopping in this digital age. With consumers looking to reduce their spending, 45% looked at 3 or more web sites to research their latest purchase. About one in five used internet resources to help them decide where to make a purchase. They are taking advantage of the community aspects of the internet and looking to user ratings and reviews, other third party sources, and online forums to help them make their purchasing decisions.

Collect good consumer testimonials and include them on your web site. Invite appropriate third parties to review your business services and include those on your web site. All of these trust-building elements can be added to your BusinessCardContacts.com profile.

June Bisel

Partner, BBG&G Advertising and Public Relations

BusinessCardContacts.com

Who Are You? Brand Your Business

Successfully marketing your business starts with figuring out who you are and what your story is. What is the personality of your business? Your business’s brand should be the core of your marketing messages, because those businesses with a clear brand are most remembered by consumers.

Too many businesses operate without telling their story to consumers. Branding isn’t a concept just for big corporations. Small businesses can benefit just as much from branding if not more, because small businesses have a more concentrated consumer base.

For example, if you run a pizza shop, do you take pride in serving the best deep dish? Does your pizza shop have a genuine Italian atmosphere? Is your store the hippest place for high schoolers to stop by with friends and grab a slice?

Work on defining the personality of your business and let the brand personality permeate through each sale, product development, and decor choice. This will set the stage so that when you are ready to create an ad, or to hire an accomplished agency to make ads, then they will be unique and memorable.

June Bisel

Partner, BBG&G Advertising & PR

BusinessCardContacts.com

Relationships, Relationships, Relationships

Sometimes, the key isn't who you know, but if the people you do know trust you and respect you. A key ingredient to success in business (so important that I had to say it 3 times in the title) is your ability to develop positive relationships with people. For those in retail settings, the first step is showing consumers that they are of great value to you. 

But the importance of relationships transcends your company's dealings with customers. It's people that make businesses tick, and your company's relationship with those people can either help or hurt your business.

It is important to your business that positive relationships are kept between your company and its vendors, manufacturers, and any other entities that your company has contact with along the supply chain. When the economy is as bad as it is now, many businesses are looking to cut costs. If your clients trust you and feel that they are valued by you, then your company is less likely to be cut when budgets tighten. 

Find ways to establish trust and credibility to your corporate relationships such as making calls to ensure quality or being insightful in your offerings of new services. Don't make others feel that you are offering a different service just to fill some type of quota for the month, but rather because they will actually benefit from it. 

And enjoy your business relationships. After all, if you're like most of us, you spend a good amount of time doing business.

June Bisel

Partner, BBG&G Advertising & PR

BusinessCardContacts.com

Professional Networking Opportunities Rise in Social Networking

According to the newest Nielsen Company online social media study, the fastest growing segment in social networking media in 2008 was in the 35-49 year old demographic. Facebook, the dominant player in the global social networking media world added twice as many 50-64 year old users as they did users under 18 in 2008. This is an indicator that the user makeup of social networking media is changing.

This means that more businesspeople will be on Facebook, Twitter, and on blogs. This trend can open up Facebook to professional networking opportunities, in addition to the social aspects that the social networking sites have already established. 

Think about adding clients as friends on Facebook, inviting them to your companies' Facebook groups, or following their tweets on Twitter. Professional interaction can become much easier and more personalized through these social networking media means if it is used properly.

Are you on Facebook? We are! Look for Businesscardcontacts.com on facebook today. 

June Bisel

Partner, BBG&G Advertising & PR

BusinessCardContacts.com

New Love for Twitter

I have to admit, at first I just didn't get the whole Twitter craze. Why do I care what someone else is doing right now? And, more importantly, why would anyone else care what I'm doing?

For those of you who are unfamiliar, Twitter offers a 25 words or less format for "tweets". It allows users to stay connected to those they choose to follow; and, with followers of your own, it allows you to stay connected. Twitter, combined with the ability to put the internet in your pocket with Blackberries and iPhones, opens up grand new possibilities in the social networking media landscape.  

Here's an example of just how cool it can be. One of the people I follow is Terry Moran, Co-anchor of Nightline. Just this past week, Terry was in the courtroom while AIG CEO Edward Liddy testified on Capitol Hill about the controversial bonuses given to executives. No electronic devices were allowed in the courtroom, so Terry would sneak out to the hallway as often as possible to keep his followers informed. Connect with Terry at http://twitter.com/terrymoran 

WeFollow.com provides an excellent complimentary service to Twitter. It is a directory of people who post on Twitter. Using WeFollow, you can find people who are knowledgeable in different interesting fields and learn from them through their tweets. I tweet about advertising from BBG&G's twitter page, http://twitter.com/bbggadv. 

Any followers?

June Bisel

Partner, BBG&G Advertising & Public Relations

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Home Improvements Still Create Value

According to the 2008 AOL Real Estate Survey, 69% of homeowners in the US agree that home improvements will help increase their home's value... even as home values decrease.

And where do people want to invest their money? It's no big surprise -- kitchens, bathrooms, and master bedrooms.

In fact, a recent trend, caused as a result of the decline in the housing market, is that many people who had planned to move are now staying put and adapting their homes to better meet their needs. This could include elderly who are investing in a kitchen that is more "user-friendly", or installing a chair lift to second floor bedrooms. It includes couples who are adding on bedrooms for a growing family. It includes recent empty-nesters, like me, who always wanted a jacuzzi in the bathroom, a sun room out back, or a master bedroom large enough to fit a king-size bed and have a walk-in closet. 

There are plenty of opportunities if you're in the business of home improvement. Like every other industry, you have to know your customer -- who they are, where they are, and what's the best way to reach them. You have to know what's important to them, and you have to give them more than they expected. Make the experience of working with you so easy, and so pleasant, that they wouldn't even consider working with anyone else. Deliver quality. Deliver on time. And deliver it with a smile.

June Bisel

Partner, BBG&G Advertising & Public Relations

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Make the Most out of Home Improvement Season

A couple of weeks ago, I wrote about the increasing popularity of home food gardening brought on by a tough economy. While consumers are getting their hands dirty outside in their gardens, inside the home, they are increasingly putting off home improvement projects. (The exception to this trend, I will talk about tomorrow).

Between 2007 and 2008, home improvement sales dropped from $337 billion to $325 billion. This trend is likely to continue to decline this year with consumer's fiscal confidence continuing to decline.  

If you are in the business of selling home improvement products, perhaps you should provide homeowners with tips on home improvement projects on a shoe-string budget. Smaller projects that they can afford can make a big difference in the look of their home. Painting a room, installing new handles on kitchen cabinets, or putting new slip-covers on old couches can improve one's outlook on their space. 

Businesses should support consumers with good advice. Sometimes, helping your customers make the right choice, may mean a smaller sale for you now, but in the long-run they will remember your honesty and your good advice. Then, when they feel like they're ready for the big overhaul that they've been holding off on, they will be more inclined to give you a call. 

June Bisel

Partner, BBG&G Advertising & Public Relations

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Use Email and Go Green for St. Paddy's Day

Being it's St. Patrick's day, I thought it would be appropriate to write about something green! Green, meaning environmentally friendly, of course. 

In the world of marketing, email is an eco-friendly alternative to using paper to print direct mailers and newsletters. In addition to its positive environmental values, email is a very powerful communications tool for businesses looking for a way to integrate the internet into their marketing efforts. 

An article written by BBG&G Advertising President, Deborah Garry, which was published in the Hudson Valley Business Journal in '08 spoke about the power of email as a marketing tool. (http://www.bbggadv.com/EMail_Not_Dead.htm). 

Enjoy the read.... and enjoy your St. Patrick's Day. And use this day to think GREEN!

June Bisel

Partner, BBG&G Advertising & PR

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Preparing for St. Patrick's Day

I recently read an article about a bank who has taken to handing out biscuits to their customers. They are promoting a product line they call "Biz Kits" (get it, biz-kits, biscuits)... pretty clever!

Anyway, handing out Scones and Irish Soda Bread isn't a part of any product line here at BBG&G, but it is part of our Irish Hospitality here on St. Patrick's Day. So, anyone lucky enough to have an appointment tomorrow, or anyone who just happens to stop in for a visit, will be offered a cup of coffee or tea with some Irish fixins'.

Every year, I get phone calls and emails leading up to the big day, asking me for my scones recipe. So, here it is for any last-minute bakers.

June's Scones

2 cups unbleached, all-purpose flour (I prefer King Arthur's)

1 cup Stone Ground Whole Wheat Flour

1 TBS baking powder

1/2 tsp baking soda

1/2 tsp salt

8 TBS butter, room temperature

8 TBS sugar

1 cup buttermilk

1 tsp vanilla

1 egg

1/2 cup chocolate chips (of course, you can use raisins, but soak first in hot water and then drain)

Preheat oven to 400 degrees. In large mixing bowl, blend dry ingredients. With two knives, cut in the butter until the mixture looks like bread crumbs. Stir in buttermilk, egg, vanilla and chocolate chips or raisins.

Turn the dough out onto a well-floured board and, with well-floured hands, knea the dough very gently 8 to 10 times... just enough to bring it together. Sprinkle on more flour as you need, to keep the dough from sticking (and it will!).

Divide dough in half, making two pie-shaped pieces. Cut into 8 pieces each (as if you were cutting a pie). Place onto greased cookie sheet, folding thin end over top. Sprinkle with sugar.

Bake for 12-15 minutes, until golden brown. Makes 16 tea scones.

Now, here are some options I've heard about, but haven't tried yet: Using ALL unbleached flour will make scones lighter, but not as healthy as using the whole wheat -- like scones with whole wheat flour are healthy by any stretch of the imagination!

OR substitute 1/3 cup cocoa powder for 1/3 cup unbleached flour -- can't believe I haven't tried that yet.

That's it... I hope you like them. Please let me know if you've tried the recipe and how they came out.

Have a Happy St. Patrick's Day!!!

June Bisel

Partner, BBG&G Advertising & PR

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A Lesson to be Learned

Wow, I haven't heard so much talk about peanuts since the Carter administration.

The salmonella outbreak that was traced back to peanut product manufacturers has had a  widely publicized impact. The products that were tainted by the outbreak were recalled, plants that distributed the tainted products were investigated by the federal government, and some plants were closed down. 

The damage, unfortunately,  is still being done. Many consumers are unclear as to what peanut products were affected. Is it safe to buy peanut butter? What about Reese's peanut butter cups? Better safe than sorry, right? ... maybe I'll just stay away from peanut products altogether for awhile... just to be safe.

Unfortunately, this is the mentality that has caused peanut butter companies to experience their lowest sales numbers in years, even though peanut butter was not at all affected by the outbreak. It's a harsh lesson in what bad publicity can do and how important it is to counteract bad publicity with all of your strength and might. 

Businesses need to create a flow of positive publicity and community outreach on a regular basis  to ensure their reputation in the public is, well... positive. By keeping communication open and honest with the public, they have established credibility and have created a relationship that will make crisis management easier to manage if a similar event happens to them.

Being involved in the good of your community, sponsoring community events, joining committees, or serving on local non-profit boards is a great way to ensure that the public's introduction to your company name is a pleasant one. It is also a good way to let your community know that you are not just in it for yourself, but that you are committed to the community as a whole.

What have you done for your community lately?

June Bisel

Partner, BBG&G Advertising & PR

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