Wednesday, March 18, 2009

Make the Most out of Home Improvement Season

A couple of weeks ago, I wrote about the increasing popularity of home food gardening brought on by a tough economy. While consumers are getting their hands dirty outside in their gardens, inside the home, they are increasingly putting off home improvement projects. (The exception to this trend, I will talk about tomorrow).

Between 2007 and 2008, home improvement sales dropped from $337 billion to $325 billion. This trend is likely to continue to decline this year with consumer's fiscal confidence continuing to decline.  

If you are in the business of selling home improvement products, perhaps you should provide homeowners with tips on home improvement projects on a shoe-string budget. Smaller projects that they can afford can make a big difference in the look of their home. Painting a room, installing new handles on kitchen cabinets, or putting new slip-covers on old couches can improve one's outlook on their space. 

Businesses should support consumers with good advice. Sometimes, helping your customers make the right choice, may mean a smaller sale for you now, but in the long-run they will remember your honesty and your good advice. Then, when they feel like they're ready for the big overhaul that they've been holding off on, they will be more inclined to give you a call. 

June Bisel
Partner, BBG&G Advertising & Public Relations

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