Tuesday, November 24, 2009
Monday, November 23, 2009
Simplicity has always been key in advertising — hence, the KISS method (keep it simple, stupid). Oftentimes, it is this concept that I find most difficult to convey, and as I look through our local publications each day, it is evident that many of our local businesses fall into the same pattern — trying to fit everything they do into one ad.
So I thought this would be a good opportunity to share some rules on developing a good ad. I call them my Simplicity Rules.
- Know your audience
- Advertise where the majority of your audience is likely to see it
- Pull readers in with a catchy headline
- If using a graphic, make sure it is relevant
- Copy content should be direct and to the point
- Hone in on the benefits of your product or service
- Keep plenty of white space
- Do not forget the Call to Action
- Provide contact information
- Do not clutter the ad
Lets face it, we are all on information overload. If advertising is not presented in a manner that is invited and enticing to our audience, no one will read it. Cluttered ads are stressful and will be overlooked.Simplicity truly does rule! Try it out.
Wednesday, November 18, 2009
Tuesday, November 10, 2009
When my partner, Deborah Garry, and I started BusinessCardContacts a couple of years ago, we did so because we saw a need that was not being met right here in our own community. As owners of BBG&G Advertising in Middletown since 1997, we have our fingers on the pulse of the business community as it relates to marketing. We support our community, we buy local, and we encourage others to buy local.
We developed BusinessCardContacts to provide Hudson Valley businesses of all sizes a place to affordably and effectively reach their target audience using the web. As the Hudson Valleys Net Neighborhood, we provide businesses in our community a chance to promote themselves and tell their story. It provides the consumer in all of us the chance to find and research our local businesses online before making a buying decision.
BusinessCardContacts is a rolodex, so to speak, of businesses in the Hudson Valley. But it is also a site that encourages buying local. You can get to BusinessCardContacts two ways:
We just can not decide which one we like best, so we are having a vote.
Let us know which name you prefer. Leave a comment below, or vote via Twitter at http://twitter.com/BBGGadv