Monday, June 25, 2012
Thursday, June 21, 2012
Coming out of the economic crisis, the auto industry is finding unique and powerful ways to connect with consumers. Getting the consumer through the door and into the showroom is the bottom line. But figuring out how to get their attention is not the biggest dilemma; it is who they should focus their attention on.
- Women make almost 80% of the purchase decisions
- American women have the purchasing power of over $5 trillion
- Women make 65-80% of the service and maintenance decisions
Tuesday, June 19, 2012
The main concept is to highlight your best visual content! Dutchess County Tourism does a remarkable job by displaying pictures of local food, weddings, events, etc. Showcase your business personality, humanize your company and people will respond. The key is finding out how your products or services fit into the lifestyle of your target audience. Once you make this connection, you will see a ROI.