Monday, March 30, 2009
So, how does Mark Zuckerberg's plan influence your business? I'm not telling you to go out and buy Facebook ad space, unless that is part of your marketing plan. It is still not certain how well this type of advertising in the social media space works.
A lesson that you can learn from the college-boy wonder is to get to know your consumers. Read industry research. Read this blog. Utilize customer surveys. Ask customers questions. Then create marketing programs that address what the consumer wants.
Friday, March 27, 2009
Thursday, March 26, 2009
What is new about this finding is the effect that this consumer attitude has on shopping in this digital age. With consumers looking to reduce their spending, 45% looked at 3 or more web sites to research their latest purchase. About one in five used internet resources to help them decide where to make a purchase. They are taking advantage of the community aspects of the internet and looking to user ratings and reviews, other third party sources, and online forums to help them make their purchasing decisions.
Collect good consumer testimonials and include them on your web site. Invite appropriate third parties to review your business services and include those on your web site. All of these trust-building elements can be added to your BusinessCardContacts.com profile.
Wednesday, March 25, 2009
Successfully marketing your business starts with figuring out who you are and what your story is. What is the personality of your business? Your business’s brand should be the core of your marketing messages, because those businesses with a clear brand are most remembered by consumers.
Too many businesses operate without telling their story to consumers. Branding isn’t a concept just for big corporations. Small businesses can benefit just as much from branding if not more, because small businesses have a more concentrated consumer base.
For example, if you run a pizza shop, do you take pride in serving the best deep dish? Does your pizza shop have a genuine Italian atmosphere? Is your store the hippest place for high schoolers to stop by with friends and grab a slice?
Work on defining the personality of your business and let the brand personality permeate through each sale, product development, and decor choice. This will set the stage so that when you are ready to create an ad, or to hire an accomplished agency to make ads, then they will be unique and memorable.
Partner, BBG&G Advertising & PR
Tuesday, March 24, 2009
Monday, March 23, 2009
Friday, March 20, 2009
Thursday, March 19, 2009
Wednesday, March 18, 2009
Tuesday, March 17, 2009
Monday, March 16, 2009
Friday, March 13, 2009
Thursday, March 12, 2009
Wednesday, March 11, 2009
Tuesday, March 10, 2009
Monday, March 9, 2009
Friday, March 6, 2009
Thursday, March 5, 2009
Wednesday, March 4, 2009
We all know that the Internet is the newest incarnation of the wild western frontier and that marketers are desperately trying to figure out how to strike gold on it. One thing that you smart businessmen and women can do to see where the Internet is going, is to ask your kids how they spend their time online. When they tell you that most of their time online is spent on Facebook or Myspace or Twitter, it is an indicator that the Internet is quickly moving towards social networking media.
Consumers appreciate companies that use their websites as more than just an opportunity to talk about themselves. Creating dialogue between businesses, among consumers, or between the company and its consumers are important ways to make an impact through the web.
Skittles is creating a substantial buzz with their new web interface, turning their company website into a social networking portal, with its Facebook page as the homepage and links to its, YouTube and Flickr pages. Besides generating an incredible buzz on the web and among those in the industry, the benefits of this experimental move have yet to be determined. But we do know that word of mouth is one of the pillars of Marketing, and starting dialogues on the Internet is one of the most innovative ways to get people talking. Use BusinessCardContacts.com to start a conversation about your services, or to give advice to the BusinessCardContacts community, and explore the newest frontier of the Internet.