Tuesday, March 24, 2009

Relationships, Relationships, Relationships

Sometimes, the key isn't who you know, but if the people you do know trust you and respect you. A key ingredient to success in business (so important that I had to say it 3 times in the title) is your ability to develop positive relationships with people. For those in retail settings, the first step is showing consumers that they are of great value to you. 

But the importance of relationships transcends your company's dealings with customers. It's people that make businesses tick, and your company's relationship with those people can either help or hurt your business.

It is important to your business that positive relationships are kept between your company and its vendors, manufacturers, and any other entities that your company has contact with along the supply chain. When the economy is as bad as it is now, many businesses are looking to cut costs. If your clients trust you and feel that they are valued by you, then your company is less likely to be cut when budgets tighten. 

Find ways to establish trust and credibility to your corporate relationships such as making calls to ensure quality or being insightful in your offerings of new services. Don't make others feel that you are offering a different service just to fill some type of quota for the month, but rather because they will actually benefit from it. 

And enjoy your business relationships. After all, if you're like most of us, you spend a good amount of time doing business.

June Bisel
Partner, BBG&G Advertising & PR

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