Friday, March 20, 2009

New Love for Twitter

I have to admit, at first I just didn't get the whole Twitter craze. Why do I care what someone else is doing right now? And, more importantly, why would anyone else care what I'm doing?

For those of you who are unfamiliar, Twitter offers a 25 words or less format for "tweets". It allows users to stay connected to those they choose to follow; and, with followers of your own, it allows you to stay connected. Twitter, combined with the ability to put the internet in your pocket with Blackberries and iPhones, opens up grand new possibilities in the social networking media landscape.  

Here's an example of just how cool it can be. One of the people I follow is Terry Moran, Co-anchor of Nightline. Just this past week, Terry was in the courtroom while AIG CEO Edward Liddy testified on Capitol Hill about the controversial bonuses given to executives. No electronic devices were allowed in the courtroom, so Terry would sneak out to the hallway as often as possible to keep his followers informed. Connect with Terry at provides an excellent complimentary service to Twitter. It is a directory of people who post on Twitter. Using WeFollow, you can find people who are knowledgeable in different interesting fields and learn from them through their tweets. I tweet about advertising from BBG&G's twitter page,

Any followers?

June Bisel
Partner, BBG&G Advertising & Public Relations

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