Research s key to any successful marketing program. Often it's also the main reason behind why other programs fail. We've all heard the phrase, "What you don't know won't hurt you." And as we all know, this phrase is usually used by someone trying to avoid telling you something that is going to hurt you. The same applies to marketing.
Read my latest article published in the Hudson Valley Business Journal describing ways to make the most out of your marketing program through smart research strategies.