Monday, March 23, 2009

Professional Networking Opportunities Rise in Social Networking

According to the newest Nielsen Company online social media study, the fastest growing segment in social networking media in 2008 was in the 35-49 year old demographic. Facebook, the dominant player in the global social networking media world added twice as many 50-64 year old users as they did users under 18 in 2008. This is an indicator that the user makeup of social networking media is changing.

This means that more businesspeople will be on Facebook, Twitter, and on blogs. This trend can open up Facebook to professional networking opportunities, in addition to the social aspects that the social networking sites have already established. 

Think about adding clients as friends on Facebook, inviting them to your companies' Facebook groups, or following their tweets on Twitter. Professional interaction can become much easier and more personalized through these social networking media means if it is used properly.

Are you on Facebook? We are! Look for on facebook today. 

June Bisel
Partner, BBG&G Advertising & PR

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