Wednesday, March 25, 2009

Who Are You? Brand Your Business

Successfully marketing your business starts with figuring out who you are and what your story is. What is the personality of your business? Your business’s brand should be the core of your marketing messages, because those businesses with a clear brand are most remembered by consumers.

Too many businesses operate without telling their story to consumers. Branding isn’t a concept just for big corporations. Small businesses can benefit just as much from branding if not more, because small businesses have a more concentrated consumer base.

For example, if you run a pizza shop, do you take pride in serving the best deep dish? Does your pizza shop have a genuine Italian atmosphere? Is your store the hippest place for high schoolers to stop by with friends and grab a slice?

Work on defining the personality of your business and let the brand personality permeate through each sale, product development, and decor choice. This will set the stage so that when you are ready to create an ad, or to hire an accomplished agency to make ads, then they will be unique and memorable.

June Bisel

Partner, BBG&G Advertising & PR

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