Thursday, July 23, 2009

A Good Time to Upgrade Your Web Site

I came across a recent study on customers' satisfaction with their web shopping experience which shows it has dropped in recent years. Standards for the web are rising, and your business needs to keep up. Many of the top web retailers, including Apple, saw many consumers dissatisfied with their online shopping experience.

Let's face it. We all have higher expectations for web stores than we do for brick and mortar stores. We expect websites to be updated regularly and for the technology to be improving quickly. We are pretty impatient. And the more advanced technology gets, the most demanding we get!

As recently as May, Netflix and Amazon were #1 and #2 respectively in consumer satisfaction. Web sites with accompanied brick and mortar store chains, like and also saw improvements in customer satisfaction. Experts expect companies like these to incorporate in-store pickup into their web offerings.

Diversifying your web presence is important to consumer interaction. Increase the number of touch points between your business and consumers. Give your web developer a call to discuss all the options available through social media and advancements in technology.

June Bisel
Partner, BBG&G Advertising and Public Relations

Thursday, July 16, 2009

A Lesson in Green

I have written quite a few posts about different ways that environmental initiatives effect business. I will likely continue to write posts on the subject, because consumers are consistently showing us that they are thinking and buying green despite the economy.

A new study published by the Grocery Manufacturers Association and Deloitte delivers a mighty wake-up call to grocery retailers. The study shows that 95% of shoppers are considering buying green products (isn't that great?). Sixty seven percent actively looked for green products in trips to the grocery store. However, only 22% of consumers actually bought green products. Why only 22%? A large part of the reason is because many couldn't find the green products they were looking for.

The morale of the story? Know what your customers want - and give it to them! There is a considerable missed opportunity when half of the consumers thinking about buying green products don't now where to find them. And this rings true for any business in any industry. Know your customer and give them what they want. Then, of course, make sure you let them know where to find it.

June Bisel
Partner, BBG&G Advertising and Public Relations

Panera in Fishkill, NY introduces lobster products!

The Panera Bread in Fishkill, NY is introducing lobster sandwiches and salads! To celebrate, a lobster will be parading on Route 9 Friday, July 17 - Sunday, July 19. Come see the lobster Friday and Saturday from 11 a.m. - 2 p.m., and on Sunday from 12 - 2 p.m.! Show your love for lobster products and Panera Bread by coming to the Fishkill Panera Bread this weekend!

Thursday, July 2, 2009

Carry over Your Socialization Skills to the Web

Salons and day spas have always been a great benefactor of word of mouth advertising. Spas become popular when we tell our BFFs about a particular spa. Word of mouth is an incredibly effective marketing tool within this industry.

Typically, hair dressers, nail technicians, and other salon workers are very social by nature. Most people in the business know how important socializing is to their success. Now, salons and day spas need to recognize the strength of socializing online. In a recent survey, 57% of 18 to 24 year olds and 48.5% of 25 to 34 year olds say social media influenced their choice of a hair salon/barber or day spa.

Find fun ways to get into the online discussion. Send clients 'friend requests' on Facebook. Keep in mind, however, that most social media is not for making promotional pitches. Your online friends will quickly begin to ignore you.

Come up with something interesting to talk about on Twitter and offer your clients to follow you. Make sure that your subject matter has legs and can last more than just a few tweets. Post photos of your salon on sites like Photobucket, videos of make-overs on YouTube. Keep clients up to date by uploading photos of different hairstyles that ladies can come in and try. Anything that can be personal to your salon or spa that will keep potential clients interested will help your business.

June Bisel
BBG&G Advertising & Public Relations
(845) 695-1880