Salons and day spas have always been a great benefactor of word of mouth advertising. Spas become popular when we tell our BFFs about a particular spa. Word of mouth is an incredibly effective marketing tool within this industry.
Typically, hair dressers, nail technicians, and other salon workers are very social by nature. Most people in the business know how important socializing is to their success. Now, salons and day spas need to recognize the strength of socializing online. In a recent survey, 57% of 18 to 24 year olds and 48.5% of 25 to 34 year olds say social media influenced their choice of a hair salon/barber or day spa.
Find fun ways to get into the online discussion. Send clients 'friend requests' on Facebook. Keep in mind, however, that most social media is not for making promotional pitches. Your online friends will quickly begin to ignore you.
Come up with something interesting to talk about on Twitter and offer your clients to follow you. Make sure that your subject matter has legs and can last more than just a few tweets. Post photos of your salon on sites like Photobucket, videos of make-overs on YouTube. Keep clients up to date by uploading photos of different hairstyles that ladies can come in and try. Anything that can be personal to your salon or spa that will keep potential clients interested will help your business.
June Bisel
BBG&G Advertising & Public Relations
SmartStrategies@BBGGadv.com
(845) 695-1880
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