I came across a recent study on customers' satisfaction with their web shopping experience which shows it has dropped in recent years. Standards for the web are rising, and your business needs to keep up. Many of the top web retailers, including Apple, saw many consumers dissatisfied with their online shopping experience.
Let's face it. We all have higher expectations for web stores than we do for brick and mortar stores. We expect websites to be updated regularly and for the technology to be improving quickly. We are pretty impatient. And the more advanced technology gets, the most demanding we get!
As recently as May, Netflix and Amazon were #1 and #2 respectively in consumer satisfaction. Web sites with accompanied brick and mortar store chains, like Kohls.com and Target.com also saw improvements in customer satisfaction. Experts expect companies like these to incorporate in-store pickup into their web offerings.
Diversifying your web presence is important to consumer interaction. Increase the number of touch points between your business and consumers. Give your web developer a call to discuss all the options available through social media and advancements in technology.
June Bisel
Partner, BBG&G Advertising and Public Relations
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SmartStrategies@BBBGGadv.com
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