So, how does Mark Zuckerberg's plan influence your business? I'm not telling you to go out and buy Facebook ad space, unless that is part of your marketing plan. It is still not certain how well this type of advertising in the social media space works.
A lesson that you can learn from the college-boy wonder is to get to know your consumers. Read industry research. Read this blog. Utilize customer surveys. Ask customers questions. Then create marketing programs that address what the consumer wants.
Partner, BBG&G Advertising and Public Relations