Friday, March 6, 2009

Customer Relations Build Brand Loyalty

Your devotion to your customers is becoming one of the most important influences of what makes consumers love you and continue to come to you - or abhor you, and take their business straight to the competition.

This increase in demand for value is not just a by-product of a bad economy. Excellent service has always made customers likely to return. Who doesn't want to go to a bar where everybody knows your name? Companies need to consider brand loyalty marketing, to let the customer know that they are appreciated.

Customers want a heating company that will inspect a broken heater before charging for repairs or a store that will offer to bring their heavy bags out to the car.

Developing new ways to assist the consumer is a prime opportunity for a company to differentiate itself and become memorable to the consumer.

The concept of offering different services to consumers also applies to the internet. Midas provides tips and advice about a car's exhaust and brake systems to help educate the consumer. Furniture giant, Ikea, lets consumers design a bedroom through their web site.

Use your marketing communications and service offerings to show your customers that you are devoted to them. Research proves it will pay off for you in the long-run.

June Bisel
Partner, BBG&G Advertising & Public Relations

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