Many people still do not know what Twitter will do for online marketing in the future. Whether it will be a powerful online marketing tool, or become a passing fad, has yet to be realized.
There seems to be a divide between ad-folk and the average consumer over the future of Twitter. Advertising insiders are more likely to think that Twitter can amount to something big, while 70% of consumers surveyed said that they didn't even know enough about Twitter to predict how effective it can be. So that begs the question: How useful can an online medium be if 70% of consumers don't even know what it is?
Twitter is still very young, and there is the ever-present generational divide of the internet that must also be accounted for. Twitter is used and recognized most by younger audiences and 1 in 5 advertising professionals think it will stay that way. Even among industry professionals, those under 50 had the most faith that Twitter would grow quickly within the next 5 years.
If your tweets can be interesting and useful to others, I believe that Twitter has a future in the online world. If you are considering using Twitter as part of your marketing, remember that its usage is highest among younger age groups, so craft your tweets accordingly but make sure you don't talk down to this audience.
I twitter. Do you? Click on the link below to see my twitter page.
BBG&G Advertising, Inc.
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