Wednesday, September 23, 2009

Target Reinvigorates the Staycation

Many cash-strapped consumers cut back on their vacation plans this summer and took their "staycations" to the extreme by just staying home and not doing much of anything. Now, it's early autumn, the weather's been pretty great, and the natives are restless!

Well, if you are a regular reader of my blogs, or even the articles I write for the Hudson Valley Business Journal, you already know that there are loads of amazing things to do here in the Hudson Valley.

Supermarket retailer, Target has taken notice of the staycation trend and has begun sponsoring art and culture events in cities including NYC, Boston and Miami. Their sponsorships range from free Friday night attendance at the Museum of Modern Art to the Oklahoma City Arts Council's Twilight Music series. Going out to art museums and performing arts events for day trips are a great way to find excitement when a larger scale vacation just doesn't fit the budget.

This is another example of how local sponsorships can prove to be a strong asset to your business and help enhance the community. Take a page out of Target's book and sponsor local youth and arts events. People are looking to get out and find fun, low cost things to do and they will remember your company for being the one that sponsored the event that allowed them to do it.

June Bisel
BBG&G Advertising, Inc.
Visit us on Twitter:

No comments: