Tuesday, April 28, 2009

Warm Weather Brings an Increase in Outdoor Activity

This week in the Hudson Valley, we saw the first really hot days of the spring, which felt more like a flash of summer to me. The first extreme break in the weather has brought everybody outside to bask in the sun after the long winter. So what will be the most popular outdoor activities that people will be participating in this spring and summer?

Bicycle riding, hiking and exercise walking were among the top outdoor activities in 2008. This year, they are all expected to increase in popularity. Hiking is expected to have the largest increase at 19%, bicycle riding with 11.4% and then exercise walking with 7.6%. And 9.2% more people are expected to exercise with gym equipment than in 2008 will exercise.

With an increase in outdoor activities, this is a great opportunity for all of the sporting goods shops in the Hudson Valley, as well as businesses that sell athletic or hiking shoes, or outdoor equipment retailers. Weather like the 80-plus degree days that we saw this week will be sure to make consumers think about outdoor purchases for the warm months.

What will you do to take advantage of the outdoor spirit that this fresh weather brings to the consumers?
June Bisel
BBG&G Advertising and Public Relations

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