Wednesday, April 29, 2009

Feel Good Spending Will Boost Drive-Ins

In a post that I wrote two weeks ago called A Snickers for Your Troubles, I talked about how the success of candy manufacturers during economic downturns can be attributed to people's willingness to purchase things that make them feel good.

The entertainment sector is also poised to benefit from this "feel good spending", which I've heard being called the Tootsie Pop Bump. Consumers are planning to spend either the same amount or more compared to last year on music, video games, and trips to the movie theater.

Seventy-three percent of consumers surveyed said that they are planning to spend the same as last year or more on movie tickets. This number is up from 66% in the previous year.

This is great news for the Drive-In movie theaters of the Hudson Valley. The growth of this market coupled with the beautiful weather makes for a blockbuster opportunity for drive-ins, who can also benefit from the boost in candy sales from the Tootsie Pop Bump.

We are so lucky to still have drive-ins here in the Hudson Valley. Many of our neighboring communities witnessed their local drive-ins close years ago. So, I hope they have a GREAT year, and many more to come. And if you're looking for something fun to do with the kids this summer, take them to a drive-in ... they are good, old-fashioned fun!

June Bisel
BBG&G Advertising and Public Relations

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