Friday, April 10, 2009

Advertising During The Recession

There are two very distinctive marketing strategies for dealing with recession. One is to focus on the bare necessities to keep your company out of the red. The other is to take advantage of the fact that the competition isn't spending and use the opportunity to bump up your advertising.

For the companies that are taking the aggressive route, there is one thing that you must keep in mind. When increasing the spending on advertising, do not solely increase your dollars spent on placements and frequency. Make sure that you are investing on fresh creative advertising ideas that are targeted to your most profitable customers. Make certain that the creative is something that is going to compel your prospects to take action. Speak to their needs.

History shows that companies who do spend during a downed economy come out of the slump ahead of the competition. Any business looking to invest in your advertising during this recession need to consult an advertising agency to keep your advertisements fresh and relevant to consumers.

June Bisel
Partner, BBG&G Advertising and Public Relations

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