Monday, April 13, 2009

A Snickers For Your Troubles

There's nothing like comfort food when times are bad. And candy, especially chocolate, is one item that people have always turned to for a "lift-me-up".

The candy industry has always been a sweet spot for a sour economy. During the Great Depression, the sourest of all sour economic times, Tootsie Pops and Snickers made a name for themselves. With just a small investment, candy can provide a large emotional benefit and give people a much-needed immediate gratification.

Retailers who sell candy should be sure to display their sweet treats prominently, in an optimum "impulse buy" location, like near the registers. And if you're not currently selling candy, but you do own a retail store where candy sales could help your profits, then this is a good time to seriously consider cashing in on this growing market.

Non-sugarcoated businesses should use the success story of the candy industry to discover ways they can provide their customers with low-cost solutions that fulfill a need. That is the real reason this industry has flourished in tough times.

June Bisel
Partner, BBG&G Advertising and Public Relations

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