Tuesday, April 14, 2009

The Clever Oral Hygiene Industry

The oral hygiene industry isn't usually thought of as one that can show heavy growth. People will buy toothpaste routinely and they already use mouthwash and breath mints.

But in recent years, this industry has used constant product innovation and solid marketing efforts to push their sales from $9.1 billion in 2008 to a projected $10.9 billion in 2014. Teeth whitening products, dissolvable breath strips and invisible braces are gleaming examples. The oral hygiene industry is a great example of how strategic marketing can bring substantial revenues to products.

Dentists, as well as local drug stores/pharmacies, will benefit by keeping up-to-date on the latest trends in the oral hygiene industry. Stay ahead of the curve so that you can profit when these trends build momentum. This could also be an opportunity for dentists to partner with local retailers by providing coupons or vouchers for oral hygiene products.

BusinessCardContacts.com is in the process of organizing a program that includes radio or print advertising to members who feature exclusive coupons on our site. Call or email me for details. It's a GREAT opportunity to affordably market your business.

June Bisel
Partner, BBGG Advertising and Public Relations
(845) 695-1880


Dentist Roseville said...

That's very interesting. Dental products are that high already, so what more when new innovative dental products are out in the market.

June Bisel said...

That's the great thing about innovation - you never know what's around the corner. It's important that everyone stay up-to-date on what's new in their field of expertise so they can profit from the latest trends.

Stay Insightful!
June Bisel
BBG&G Advertising