Monday, April 20, 2009

Developments in Small Joint Replacements on the Rise

As we all know, baby boomers, representing the largest segment of the American population are aging. This aging segment is one most commonly seeking surgeries for bone and joint replacement, which is causing a new trend in this sector of the medical community.

Hip and knee replacements have established a strong presence in the medical device market with powerful companies being Zimmer and Johnson & Johnson. Now, with the maturity of the hip and knee replacement market, the medical community is seeking forge developments in smaller bone and joint replacement devices.

This has already created new competition among developers to make the best implants, replacements, and other devices that doctors will use to help those suffering from hand, foot, elbow, and ankle problems. The medical community will ultimately benefit from the medical advances forged by this influx in competition.

Hospitals in the Hudson Valley will be watching these new developments closely, as they are working hard to successfully compete against their city counterparts for the trust of the Hudson Valley residents. What is equally as important is that local healthcare facilities take the time to educate all personnel on the newest technology and that everyone communicates these new advancements to current and potential patients -- both verbally, and through marketing material.

As hospitals in the Hudson Valley are well aware, patients will turn elsewhere to seek out the most advanced technology available.

June Bisel
Partner, BBG&G Advertising and Public Relations
(845) 695-1880

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