Wednesday, April 1, 2009

Realtors, Homebuyers Are Still Out There

Most people agree that the housing market was a major catalyst that sparked the recent economic downturn. However, there is good news for realtors. 

According to a new study conducted by The Move research group, a total of 23% of Americans are still planning on buying a home within the next five years -- 12.8 percent of those within the next two years. Of those people, more than half are first time homebuyers. 

Americans have been cutting back and postponing many major purchases for some time now, and those postponing home purchases will soon have a good incentive to take the plunge in '09. The recent stimulus package offers an $8,000 tax credit for homebuyers. That is going to be very tempting to homebuyers. 

While many are still unaware that the credit even exists, realtors can benefit greatly from advertising the incentive and helping homebuyers sort through the details. 

Potential home buyers are out there! Realtors, it is up to you to be proactive in encouraging them to choose you over your competition and to convince those that are still on the fence that this is the perfect time to invest in a home. 

June Bisel
Partner, BBG&G Advertising and Public Relations

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