Healthy living is an topic that is prevalent on the minds of many American today. People are less concerned with dieting for weight loss, and are seeking healthy eating alternatives in an effort to live longer and healthier.
With this trend, olive oil is becoming more common in the American diet than ever before. Olive oil has received a lot of media attention in recent years for its versatility in the kitchen and positive effects on the body, creating a booming demand for the product. Its sales are expected to reach $1.3 billion by 2013.
Consumers want to use olive oil. It is more expensive than butter and vegetable oil and other dressings, but American consumers don't mind paying the higher price for the unbeatable health benefits.
This is an opportune time for local restaurants, markets, and whole food retailers to educate consumers on the use of olive oil in their diet. Provide recipes that utilize olive oil with their purchases. Feature olive oil in your marketing communications. Provide free samples of delicious dishes cooked in olive oil.
Partner, BBG&G Advertising and Public Relations