Thursday, April 9, 2009

Product Labels and Your Business

A new study has unveiled that consumers consider product labels to be the most important source for information when shopping for healthy and organic foods. This is more proof that consumers want information in the quickest, most convenient ways possible (Why do you think Snapple Facts are so popular? Worldly facts right under the cap of your Mango Madness).

When deciding on what healthy foods to purchase, consumers are looking on the product packaging to find the information they desire. But they're looking for more than just nutrition facts on the labels. They want to know the company's story. Is this product made by a local small business? Does the company use energy efficient means of production?

The point of this research goes far beyond aisle 5. No matter who your audience is, nobody wants to look too hard to find out about your company. All materials coming from your business should have the company's personal brand stamp on it. Put your tagline on your business cards or in the bottom of your email signature. Put the company logo on folders that you hand out at events.

Use your profile and get a banner ad on the site to tell the Hudson Valley about your company's personality.

June Bisel
Partner, BBG&G Advertising and Public Relations

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