Friday, April 17, 2009

Soda Usage Fizzing Down

Earlier this week, we discussed the current trend of Americans using more olive oil in their diets in order to eat healthier. What I've also noticed is the consumption of soda is declining as part of this same trend.

Consumers are turning away from soda over concerns about weight loss, adverse health effects from high fructose corn syrup and from the use of other artificial sweeteners. Thirty-four percent of beverage buyers say that they have turned from soda to bottled water for these reasons. Personally I still love my Diet Pepsi. What do you drink?

In the past five years, energy drink consumption has nearly doubled and a recorded 11 million adults have started drinking sports drinks. Tea and coffee have also found success in the decline of soda usage. Retailers should make sure that you carry a good mix of these different drinks. While consumers will still buy soda, the shift in demand is one that you cannot ignore.

June Bisel
Partner, BBG&G Advertising and Public Relations

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