Monday, April 27, 2009

Green Initiatives Making Progress

Last week we celebraed Earth Day, and I can't help but notice that each year, that seems to mean a little bit more, as green initiatives become "the norm". I hope that everyone took the time to appreciate our planet on that special, rainy day and that you took special notice of the steps many businesses are making to be more Eco-friendly. Hopefully, everyone is doing their best to be "green", but we can always get good ideas from the leaders in the green revolution.

One thing I'm so happy to see is that venture capitalists are making investments in green technology even amid this recession. According to what I've read, in the first quarter of this year, 59 deals were made in green technology valued up to $836.1 million. Forty three percent of those investments made were in solar power, 15% were in battery/energy storage, 10% were in the automotive sector, 11% were in bio fuels and 7% was in wind energy.

If the investments in environmental technology continue at this pace, investments could be up to $3.3 billion by the end of this year. If you are in any way involved in efforts to advance environmental technology, make sure to spread the word throughout your community. There may be volunteers willing to help out, or investors willing to help fund your advancements.

June Bisel
Partner, BBG&G Advertising and Public Relations

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