Tuesday, April 21, 2009

An After School Marketing Opportunity

As a mother, I know the troubles that working parents face in considering what to do at the end of their kids' school days. Who's going to pick the child up? Do we want to pay a babysitter? Do I want my child to walk home on their own?

Issues like these are the reasons why after school programs are very important to the vast majority of parents. According to the findings of the Afterschool Alliance in fall 2008, 89% of consumers felt that after school programs were important. Seventy six percent found after school programs a necessity for the community and that funding for such programs should be increased.

This sentiment about after school programs presents a great sponsorship opportunity for local businesses. Think about a way that your business could coordinate with a local school to create or sponsor an appropriate after school program. A partnership of this nature would give your company a great advantage with brand recognition from parents and children alike.

... just something to think about.

June Bisel
Partner, BBG&G Advertising and Public Relations

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