New Year’s Resolutions for Your Small Business

It’s that time of year again - making personal promises to better our lives, kick those bad habits, or improve behavior. Maybe it is time to position your business for added success in 2013; make a new year’s resolution to enhance your marketing strategies. Here are some resolutions that are a must for this New Year: 

• Identify and pursue new growth opportunities. Whether it is new products or new customer segments, how can you expand? Look at upcoming customer trends.

• Spice up your marketing materials. Start with your website. Get rid of items that have the previous year’s info. Use bullet points to break things up and make sure all your links work correctly. Also, make sure your business cards, website, e-mails, etc. are all coordinated with the same theme!

• Explore mobile marketing. Mobile internet will surpass traditional desktop use by 2014. If you haven’t done so already, use this coming year to explore mobile-friendly ways of advertising. Maybe an app?

• Further your reach in the social media world. Social media is here to stay and if you have not made the dive into it, 2013 is the year where it needs to happen.  If you have a social media presence, commit to furthering your reach by making daily updates and interacting with consumers more frequently.

By knocking out your business’s 2013 marketing strategy now, you can set the tone to be one- step ahead of your competition. Thinking ahead and making strategic decisions now will help you skip the game of constant catch-up later on. 

 

If you are interested in learning more about ways to construct a 2013 marketing strategy for your business, give us a call. The BBG&G team has the knowledge and experience to get your business ahead of the game!

Advertising During The Recession

There are two very distinctive marketing strategies for dealing with recession. One is to focus on the bare necessities to keep your company out of the red. The other is to take advantage of the fact that the competition isn't spending and use the opportunity to bump up your advertising.

For the companies that are taking the aggressive route, there is one thing that you must keep in mind. When increasing the spending on advertising, do not solely increase your dollars spent on placements and frequency. Make sure that you are investing on fresh creative advertising ideas that are targeted to your most profitable customers. Make certain that the creative is something that is going to compel your prospects to take action. Speak to their needs.

History shows that companies who do spend during a downed economy come out of the slump ahead of the competition. Any business looking to invest in your advertising during this recession need to consult an advertising agency to keep your advertisements fresh and relevant to consumers.

June Bisel
Partner, BBG&G Advertising and Public Relations
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