While there are different ways to market your products to children, the most effective seems to be through us Moms. Yes, it's true .... us mothers control the majority of household spending and make key decisions on what our children eat.
There is a fine line that food manufacturers must walk between nutrition and convenience. Each is a highly desired characteristics for mothers, but we certainly don't want to succumb to buying unhealthy processed foods for the sake of convenience.
We mothers are very busy, but still want food that will promote healthy eating habits in our children. If your business sells healthy foods that can help us moms find that balance between healthy and fun, make sure you let us know about it. It will benefit everyone!
June BiselBBG&G Advertising and Public Relations