So often, I find that people think PR stands for press release. But PR is so much more than that.
Public relations is a form of marketing that goes well beyond a simple press release. In fact, many PR campaigns don't even include press releases.
The goal of PR is to improve relations and communication with your public - your clients or prospects, the community in which you are located, the community you serve, your stake holders, your vendors, your employees. There are times when press releases are effective in reaching your public. But more often than not, it is just a piece of the puzzle.
So the next time you think PR, think beyond the press release. And remember, actions speak louder than words.
BBG&G Advertising, Inc.
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