Monday, April 8, 2013
Cell to Table: Mobile Menus
Online ordering from restaurants, have you tried it? This is not just trendy; it represents a technological shift to the mobile device as technology becomes more compact, agile and capable.
Large food chains are saying they are bringing in 25 percent of their sales through online and app ordering. Even the mom-and-pops restaurants are seeing dramatic sales spikes. Consumers just do not want to deal with people on the phone anymore and 60 percent of adults are more interested in home delivery than dining in the physical restaurant.
People who order meals online spend more than those ordering by phone. They can view the entire menu online and items can be added in just one ‘click’. You, as a restaurant owner, can get more orders, more money spent per order, more repeat customers; and in turn, increase your bottom line and your direct return on investment.
If jumping right into an online ordering tool or your own app seems daunting, there are other ways you can reach out to diners. There is an app that is popping up on everyone’s smartphone. It is called GrubHub and it helps people find and order food from wherever they are. Consumer’s type in their address and are prompted with restaurants that deliver to that locale as well as pick-up restaurants nearby. Check out my blog about GrubHub and all the benefits this app offers!