Let us first talk about social media and its growing
importance; Facebook has more than 1 billion users, Twitter has 500 million,
and platforms like Pinterest and Instagram are growing just as rapidly. In
fact, we will be starting a BBG&G Pinterest page soon!
Social is here to stay and is where consumers are
increasingly spending their time interacting, learning and being influenced.
Healthcare marketing should generate vibrant, engaging and real-time online
identities to benefit from these new behaviors.
Now we can focus on the new breed of patients. Consumers are
seeking to take a more active role in their own healthcare. As
frustrating as it often is to physicians and other healthcare professionals,
patients are no longer content with handing over their complete trust. Before
they walk into a medical office, they want to be certain they know everything —
including the illness they are sure they have. This is where social media sites
can really come into play. Creating pages for your medical practice or
associating with social sites that are dedicated to illnesses, treatments, and
healthy living is a great idea. Patients are doing their research, so it’s
important to have complete and correct information online for them!
Understanding this new breed of empowered patients plus understanding
the rise of digital, social, and mobile marketing is becoming a necessity.
People want the information and they want it to be easily accessible and even
customized to their own preferences and needs.
Our job at BBG&G is
to ensure that our work is not simply innovative, but relevant and compelling
enough to produce changes in awareness, behavior, and sales. We understand the
changing healthcare market and do our best to provide you with results to
positively impact your bottom line.
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