The first time I saw a hashtag was when I was a child
watching Wheel of Fortune with my parents. I asked what this symbol meant and my parents explained that
it was the number sign. Today it
is so much more than just a number sign.
It has become how we index the happenings in our day-to-day lives. I’m not sure how this trend came to
play such a big role in social media, but I am pretty sure we have #Twitter to
thank for it.
Retailers are scrambling to incorporate hashtagging into
their social media campaigns.
Why? Because it allows them
to track how many people are talking about them and respond accordingly. It gets their names out there with
little expense to the company; and if they are smart, they have recruited all
of their team players as official hash-taggers of their brand.
One of the biggest hashtagging platforms right now is
#Instagram. Users are indexing
pictures everyday with this tool to gain followers and stay on top of trends in
products. We have emotional
attachment to the things that we purchase and can’t wait to show it off to our
friends — and in many cases, even strangers. If I want to see who is wearing the latest #ALDO shoes, I
can do so by searching for the hashtag on Instagram. Perhaps by doing so, I have also obtained some inspiration
on different looks and styles.
This also gives people the opportunity to interact with others that have
similar interests.
Employers are starting to encourage employees to use their
social media in the workplace and employees are jumping on the
opportunity. They are excited to
not only keep up-to-date on their viral connections throughout the day, but
also to be contributors to their brand.
This is especially true for retailers in the fashion industry, where the
employees have a passion for the products they are selling. After all, that’s why most of them
started working there. Well, that — and to get the employee #discount as an
added bonus.
Marketing strategies are evolving on a daily basis,
especially when it comes to social media and mobile technology. If your target market has gone social,
then you had better embrace the change. Resistance could result in the
extinction of your brand.
Encourage your employees to interact with you and on your behalf. It strengthens their loyalty to you and
further builds on the foundation of your business. And you will find that the younger members of your team
really enjoy it!
Jump in with two feet first and have some fun! #Just #don’t #get #too #hashtag
#crazy! Though a hashtag is now
more than just a number symbol, too many of them can put people off and the
right amount can help increase your customer base and have a positive effect on
your overall sales.
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