Smartphone use is rapidly growing
and 9 out of 10 people say they notice mobile ads.
McDonald’s is promoting the new triple
cheeseburger on the Rolling Stone mobile website. The ad reads “Spend Less.
Taste More” and features the McDonald’s logo as well as an image of its triple
cheeseburger. It is simple and eye-catching and when selected, consumers are
redirected to a location finder to feed their indulgences.
What I find to be a clever addition to the
mobile ad is the Twitter icon that leads to the
McDonald’s Twitter landing page. By adding this social network element into the
ad, McDonald’s is giving consumers an opportunity to continue a relationship
with them.
Another McDonald’s mobile ad that caught my eye
was for the Blueberry Banana Nut Oatmeal, a new breakfast product. What’s makes
this ad a ‘winner’ is that it is being promoted mainly on Us Magazine’s mobile website. Research shows that people are most
likely to read this magazine during the morning hours. Promoting the new
breakfast item within a magazine mobile website that has the most traffic in
the AM hours is considered a good marketing strategy in my book.
By clicking on the breakfast ad, the smartphone
user is able to locate the nearest McDonald’s and obtain mapped directions from
their current location. Consumers can do all this without even leaving the
mobile website they were initially on. Now that’s trouble-free!
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