Those are only a few adjectives to describe the mobile campaign that
McDonald’s has put in place and we have discussed this week.
The mobile website and app are direct and straightforward which makes it
very appropriate for mobile devices and busy consumers. They provide a unique
and creative way to distribute and redeem
coupons, as well as entice consumers
into McDonald’s restaurants, gaining them more burger sales.
While we move forward into an era of high technology and consumers who want
more, mobile is the way to attract new customers, as well as retain and reward
Kudos to McDonald’s. It’s always fun to watch the big brands do a bang-up
job of promoting their brand!