Friday, August 10, 2012

Creative, resourceful and simply ingenious!

Those are only a few adjectives to describe the mobile campaign that McDonald’s has put in place and we have discussed this week.

The mobile website and app are direct and straightforward which makes it very appropriate for mobile devices and busy consumers. They provide a unique and creative way to distribute and redeem coupons, as well as entice consumers into McDonald’s restaurants, gaining them more burger sales.
While we move forward into an era of high technology and consumers who want more, mobile is the way to attract new customers, as well as retain and reward old ones.

Kudos to McDonald’s. It’s always fun to watch the big brands do a bang-up job of promoting their brand!

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