Friday, December 30, 2011

Representing Your Brand in the New Year

My favorite part about New Years, are the resolutions. Sure sometimes they can be a little silly and most people never follow through with them, but the idea of wiping the slate clean and starting from scratch has always been a neat thought. This year, why not make a resolution for your business? Start thinking, how am I going to stand out from my competition?

Since your logo is the physical representation of your brand, this may be a great place to start. Maybe the only thing wrong with your logo is that it’s a bit outdated. Giving your logo a modern feel, without completely changing it, makes people take a second look, often causing people to notice your business that may not have before. It will also remind previous customers of your presence that may have forgotten about you.

I recently drove past a restaurant that updated their sign outside of their business. I had totally forgotten they were there until this new sign popped out at me as I drove by. We tend not to notice something that is just always the same, but when it is given a fresh look it stands out — much like a new business would.

Start thinking about your products and services, and think about what new things you can offer your customers in the New Year. If there are products you sell that perhaps don’t move as quickly as others, maybe its time to start thinking about what you can offer that will move quicker. Out with the old and in with the new so to speak. Service based industries can start offering new services to better serve the needs of their clients. Launch your new products and services, recommitting your dedication to serving your customers in the New Year.

The new year is also a good time to change your print and web material. It is important to keep all of your collateral consistent with the colors and feel of your logo to better brand your business. Here are a few suggestions on how to update your material.

  • Switch out old pictures with updated pictures (hair styles, clothing, cars, etc. change so frequently, it’s important to consistently update them)

  • Incorporate your new updated logo

  • Tweak you business’s mission statement and description to represent any changes in service your have made (with technology changing so frequently, you may not be offering the same things that you were 10 years ago)

  • Feature something new (what are you now offering your customers that you have not offered them in the past)

  • Incorporate your social media (this is a good time to insert your social media icons into your print and internet material)

It is forever important to stay fresh in the minds of your consumers. This is why you see companies like Pepsi giving their logo periodic tune-ups and offering different products and flavors. As small businesses, we don’t have the resources to necessarily evaluate our brand presence as frequently, but we should look at the New Year as an opportunity to re-assess how our businesses are representing themselves to present and potential customers.

Have A Happy And Safe New Year From All Of Us At BBG&G Advertising!!

1 comment:

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