Thursday, February 24, 2011

Facebook Advertising

With almost 700 million people currently on Facebook, I thought I'd talk a little bit today about the great advertising opportunities available through this networking site.

I'm sure you've noticed the advertising is very targeted to your interests. That's no mistake. Facebook's advertising set-up provides the advertiser with the ability to precisely target location, interests, gender, age groups, etc. And at an extremely reasonable CPC (cost per click), just about anyone can afford to advertise here.

With all the controls at your fingertips, you can make changes as needed. Switch out ads that are not getting results. Change your target market preferences to achieve the highest click-through rate. Update ads with special offers, seasonal changes, or to market specific products or services.

So if you have a limited advertising budget, with a good website in place, invest a bit in Facebook advertising. You may find you're very glad you did.

Check us out on Twitter @BBGGadv and on Facebook at BBG&G Advertising.

BBGG is a Certified Woman-owned advertising agency with unique strengths in marketing in this changing economy.

June Bisel

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