After attending the recent Governor's Tourism Conference up on Lake George, my mind is just spinning with ideas of how businesses can cater to the tourism industry. The whole premise is to first recognize this potential market, and then to be creative in targeting this market.
But there are plenty of niche markets out there that are also untapped. And as I was at a horse show at Thomas Bull Memorial Park in Montgomery this past Sunday, I couldn't help but think of how many trucks pulling horse trailers regularly drive throughout the Hudson Valley for purposes such as pleasure riding at state parks, horse racing, breeding, and to attend horse shows. The horse industry is thriving in the Hudson Valley! And who is catering to this market?
Being a horse person myself, I know how difficult it can be at times to simply stop for a cup of coffee, a tank of gasoline, or to even get a quick meal because of parking space or just space to maneuver the truck and trailer in general.
Doesn't it make sense for businesses that are located near horse-related destinations such as parks with riding rings, state parks that offer trail riding, farms that hold horse shows, and racing venues, to cater to these large vehicles?
The horse community is very tight knit. I can just imagine how fast the word would get around if a cafe or deli supplied a special spot for horse trailer parking, or had a special menu item of the day for the horse & rider on weekends.
The possibilities are endless. All it takes is some creativity in thinking.
Not into horses? I'm sure there's another niche market that is underserved that is of interest to you. Think about what your business has to offer that might be attractive to that industry and try filling a need that isn't being met. Your business is sure to benefit.
Are you already filling a niche with a creative idea you've had? We'd love to hear about it.