In my last
blog on international advertising for Facebook,
we touched upon various options when using Facebook for an international
audience. This week, let’s talk about using Twitter, YouTube and blogging for our
international audience.
Twitter: A popular option for targeting an
international audience is tweeting in multiple languages. This requires
creating multiple Twitter accounts to minimize confusion with readers who don't
speak multiple languages — like me. Dell, for example, has Twitter feeds in English, Norwegian, Chinese, Japanese and Spanish. This is not something every business has the
time for, but make sure to shout out to your specific international audience,
at least on occasion, to let them know they are on your mind.
YouTube: While creating your video content in various
languages is a huge undertaking that may not be possible, adding subtitles
to your YouTube videos is a great way to reach a larger audience on YouTube,
which is the world's largest video site and the second largest search engine.

Creating content for an international audience is not drastically
different from writing for those that reside in your own country, just think
about the little things that appeal to them. The ultimate goal for successful
international social media is to widen your audience by making it easier for
them to access your content. Other than that,
Have fun! Que se diviertan! Amusez-vous! Viel Spaß! Buon
divertimento! Om pret te hê! Zabavite se!
(compliments of Google Translate)
No comments:
Post a Comment