Every retailer has goals and objectives regarding their
expectations for the holiday season.
Sales are predicted to be better than last year and retailers are
anticipating 4% increases.
Although holiday shopping is predicted to increase over last
year, what is your plan of action in case it doesn’t? Black Friday is the day retailers are expected to go from
the red to the black, but what happens if your weekend closed below what you
were expecting? It's be too
late to launch an effective holiday shopping campaign, but there are some
simple things you can do to drive sales in-house that can receive instant
response in the market.
Social media is instant and targets people who already
likely enjoy your product. You can
post special discounts and promotions to drive those existing customers back
into the store. Use this tool to
remind them how much you value them as your
customer and give them reasons to shop for their loved ones with you. Use social media to push any new
products you have and also re-educate your audience about the old ones.
By now you likely have a customer database of e-mail
addresses for e-marketing. Take
time to set aside an e-blast contingency plan. If your sales do not go as planned, you will already have a
plan in place that takes just a click to launch.
·
Tie your e-blasting in with your social media
·
Encourage your subscribers to share your posts
with their friends
·
Follow through with a few revised versions to
remind your consumers
Planning ahead will allow you to instantly react to changes
in the market. While sales are
predicted to rise over last year, there are no guarantees. As we have seen through the recent
hurricane, things can change at the drop of a hat and negatively impact
sales. Being proactive will give
you the advantage over your competition.
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