
When you know who you are trying to reach (your target
market), you should know what shows they watch, publications they read, events
they go to, websites they visit, apps they use, etc.
In order for consumers to be educated about and have a
connection to your business and products you need to inform them and tell your unique
story. It is important that your advertising and marketing stand out from your
competition, and a story is the best way to do this. People love stories, and
the best stories are told across various platforms such as TV or radio, on your
website, in print, and with social media (adding photos and videos).
Word of mouth, which is considered the most credible form of
advertising, is well supported by social media. Social media is essentially word
of mouth in the fast lane. Facebook allows us to

In these scenarios, social media can work together with your
traditional marketing. Integrating your online/social marketing efforts to
fully support your traditional marketing effort is the best use of new media.
Check back next week to get more tips on how to do this.
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