February is the month of love. With all this love in the
air, all of us here at BBG&G want to share with you what we love. Our team -
Debbe, Gen, Peggy, Krista, Shannon and I have passion for what we do and there
are things that we absolutely LOVE about our industry.
Across the board, most of us here would say Pinterest is our
favorite form of social media. Looks like 15% of Americans agree. Yup, 15% of
the U.S population uses Pinterest! Debbe likes Pinterest because it is fun to
see all the creative activities and projects, as well as exploring places to
go. Shannon, being such a visual person, says she loves Pinterest due to its
form and function. It is a great way to organize all the great things you find
online. “I never bookmark sites anymore, I just pin it," says Shannon.
Coming in at a close second is Facebook. Peggy loves
Facebook for the ads; they are targeted and you can really reach your market.
Many small businesses can reach their target audience through Facebook Ads.
They are not just for big corporations. They are for small businesses too. And
there is no reason why you should not capitalize on them as an additional way
to use Facebook in your marketing and advertising efforts. Personally, I love
Facebook for the simple fact that it provides me a way to keep in touch and
stay current with my family and friends who I don't get to see on a regular
basis.
Some of us love web-based marketing methods and some love more
traditional marketing methods. Both Krista and I love using social media to
reach consumers. I am a people person and social media provides an avenue to
show who you really are – the people behind the company. Krista loves the idea
of e-marketing in particular. She loves spreading ideas and being the
storyteller of those ideas through blogging and e-newsletters. Looks like
consumers love reading blogs as much as she loves writing them considering 128
million people in the US are blog readers. And they are worth writing too! 57%
of companies with an active blog have acquired a customer from their blog. Knowing
that the online world is the place most people are, Peggy loves web
development. She believes it is where people receive our client’s messages.
Gen and Deb both agree that logo design is their favorite.
Gen loves all kinds of typography and incorporates hand-drawn letterforms into
her designs whenever she can. Shannon is passionate about photography and believes
it can be an essential element of great design.
She likes any type of print design and you can catch her collecting
well-designed brochures, hangtags from clothing and cool coasters from bars for
inspiration. When you are talking about small business marketing logos, design
matters VERY much. I’m glad my team loves the design aspect so much!
Logos may be small in size, yet they are an extremely
important element that contributes to the success of any social media campaign.
Think about it – your customers see your Facebook, Twitter, blog, etc. on a
daily basis. Your logo is on display with anything you post. They will form a
perception of your company that will stay with them forever. The design of your
logo is crucial.
Debbe, Gen, Peggy, Krista, Shannon and I each have our favorite
things about marketing and in the end all the parts matter, and as a team we
come together to create cohesive strategies for our clients.
So, what is your favorite type of social media or marketing?
How does your favorite compare to ours or the crowds?
No comments:
Post a Comment