"A Picture Is Worth A Thousand Words & Information Is The Currency Of The Internet"
There has been a lot
of fuss about Facebook’s newest application, Facebook Camera. Facebook Camera
lets you rapidly pick one or more photos, apply filters, tag friends and
locations, add a description and then post. It has fourteen different camera
filters and is coincidentally very similar to what the application known as Instagram
does. What is even stranger, Facebook recently acquired Instagram for one
billion dollars.
Instagram has no
revenue, but what it does have is 30 million users. That wasn’t the only upside
to buying Instagram. Facebook so quickly spent one billion dollars because of
user data. Instagram is far more targeted than Facebook. Facebook certainly
knows how to target ads to its audience’s interests, but as we all know by now,
Facebook users post any number of boring, self-interested or otherwise
forgettable updates. Instagram photos are simpler and frequently brilliant,
especially for brands. You can find out more of a user’s interest on Instagram.
A food lover takes photos of dining out and fancy dishes, a skier takes
pictures of the slopes and the resort. Facebook can optimize this data and
create advertisements with even more of a focus.
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| Instagram Winning Tickets to Brooklyn Bowl |
Another factor is that
Facebook has had difficulty finding a way to keep up with mobile technology.
Instagram really knows mobile. They do not have a website; it is just an
application where you can follow people and see others photos by scrolling on
there page. When you upload a photo, you can choose to share it via Facebook,
Twitter, or Tumblr as well. Instagram looks nice and simple and has an easy
interface. The Facebook mobile app can really learn from this.
The beauty of
Instagram, and Facebook Camera, is that people love photos. People go on Facebook
to look at photos of friends, family, and things that interest them. Half of
Facebook users comment on photos at least twice a week.
As a business, how
does this affect you? Both applications will display photos on your Facebook
Business Page. They might seem like competing apps, but except for minor
differences in editing tools, they are essentially the same. It is up to you to
choose how you want to interact with your fans. So choose one and use it! Photos
get attention.
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