InSight - Keeping an Eye on Opportunity

Mr. Sushi & Grill Restaurant Announces Grand Opening in Middletown

2012-01-31T16:56:00.007-05:00

MIDDLETOWN, New York – Diners in and around Middletown are anticipating the February 16^th opening of Mr. Sushi & Grill – a Japanese hibachi steakhouse with a fun atmosphere and facilities for private events and more.

Mr. Sushi & Grill will be located in Wallkill Plaza at 400 Route 211 East in Middletown. With a menu including sushi and a variety of other entrees, patrons will be able to choose from an exceptional array of options. From teriyaki and katsu dishes to tempura and udon choices, diners will enjoy the enticing culinary excellence of Mr. Sushi & Grill’s first-rate kitchen talent. And signature offerings such as hibachi dinners and Japanese fried rice options top off the dining experience.

With a full bar and facilities for in-house private parties, Mr. Sushi & Grill is sure to be a popular destination spot for those in and around Middletown. A full lunch menu and extensive kids’ menu makes Mr. Sushi & Grill the perfect choice for a business lunch, a family night out or a romantic dinner.

Mr. Sushi & Grill looks forward to welcoming the community to their opening on February 16^th.

For more information about Mr. Sushi & Grill, please visit their Facebook page at www.facebook.com/mrsushigrill or visit their website at www.mrsushi-grill.com.

Getting The Most Out Of Your Social Media

2012-01-12T16:22:00.004-05:00

By now we all know social media is a critical piece of your marketing plan. That being said, is it enough to just be present on social media platforms? The answer is most certainly no. Sure it will help optimize your SEO, but when potential consumers stumble upon outdated or irrelevant information, it will undoubtedly turn them away.

The first thing to keep in mind would be your content. It is important to post frequently to provide fresh content, but the question is how relevant is your content? Make sure you are providing your followers with information that is of interest or helpful to them. No, you don’t want to give away all of your industry knowledge for free, just a taste of your expertise. The idea is that the taste is just not enough. It works the same way as food. Have you ever smelled bacon in the air and become instantly hungry? Think of your content as bacon, alone its just not enough. You need the eggs, hash browns and toast to complete the meal. Make your followers aware of how knowledgeable you are about your industry without giving them all of the tools to do it themselves.

The next part of social media is the interaction. Set aside the time to respond to comments on your social media by responding to replies of your tweets and answering questions about your Facebook posts. It is also equally important to return the favor by commenting on your followers’ tweets and posts. This will let them know you are interested in what they have to say.

The last part is cross-pollinating your marketing efforts. You don’t have to keep your interactions online. For instance, let’s say your company relies on B2B sales and you notice another business is following you on Twitter. Naturally you would send them a direct message, thanking them for following you and perhaps directing them to your website for more information about your company. Why stop there? Send them a letter letting them know that you have noticed they are following you. You can couple the letter with a brochure about your business or a promotional item. Be sure you let them know how you can help their business and offer to meet with them to talk about it at their convenience. This will reinforce your social media and, at the very least, strengthen your top of the mind awareness.

Social media can be a great tool for businesses, but make sure you are using it effectively. If it takes an extra hour or two each week to do it right, that’s time well spent. Don’t be afraid to follow up your interactions with a letter or a phone call, as they tend to be received on a more personal level, leaving a lasting impression in the minds of your potential customers.

Representing Your Brand in the New Year

2011-12-30T09:34:00.003-05:00

My favorite part about New Years, are the resolutions. Sure sometimes they can be a little silly and most people never follow through with them, but the idea of wiping the slate clean and starting from scratch has always been a neat thought. This year, why not make a resolution for your business? Start thinking, how am I going to stand out from my competition?

Since your logo is the physical representation of your brand, this may be a great place to start. Maybe the only thing wrong with your logo is that it’s a bit outdated. Giving your logo a modern feel, without completely changing it, makes people take a second look, often causing people to notice your business that may not have before. It will also remind previous customers of your presence that may have forgotten about you.

I recently drove past a restaurant that updated their sign outside of their business. I had totally forgotten they were there until this new sign popped out at me as I drove by. We tend not to notice something that is just always the same, but when it is given a fresh look it stands out — much like a new business would.

Start thinking about your products and services, and think about what new things you can offer your customers in the New Year. If there are products you sell that perhaps don’t move as quickly as others, maybe its time to start thinking about what you can offer that will move quicker. Out with the old and in with the new so to speak. Service based industries can start offering new services to better serve the needs of their clients. Launch your new products and services, recommitting your dedication to serving your customers in the New Year.

The new year is also a good time to change your print and web material. It is important to keep all of your collateral consistent with the colors and feel of your logo to better brand your business. Here are a few suggestions on how to update your material.

Switch out old pictures with updated pictures (hair styles, clothing, cars, etc. change so frequently, it’s important to consistently update them)

Incorporate your new updated logo

Tweak you business’s mission statement and description to represent any changes in service your have made (with technology changing so frequently, you may not be offering the same things that you were 10 years ago)
Feature something new (what are you now offering your customers that you have not offered them in the past)

Incorporate your social media (this is a good time to insert your social media icons into your print and internet material)

It is forever important to stay fresh in the minds of your consumers. This is why you see companies like Pepsi giving their logo periodic tune-ups and offering different products and flavors. As small businesses, we don’t have the resources to necessarily evaluate our brand presence as frequently, but we should look at the New Year as an opportunity to re-assess how our businesses are representing themselves to present and potential customers.

Have A Happy And Safe New Year From All Of Us At BBG&G Advertising!!

Extending Your Reach With SEO

2011-12-15T11:29:00.009-05:00

In order to grow in business, we know that it is most important to extend our reach to as many potential consumers as we can. It only makes sense that the further your reach, the greater number of prospective customers you will bring through the door.

Take for instance the maple tree. It is such a massive tree that it wouldn’t make sense to drop its seeds right at its side. The shade it provides covers a large area around the tree, which would inhibit any growth close by. Mother nature found a way to fix this problem by putting wings on the seeds so they would fly away from the tree in the wind.

It wouldn’t make too much sense to start yelling out the back door of your business to let people know you are there, much like it would not make sense for the maple tree to drop it’s seeds at it’s side. Anyone that can hear you yelling out your back door probably already knows you are there.

So how do we extend our reach? One way is through search engine optimization. SEO (search engine optimization) is a great way to open your business up to limitless amounts of potential customers.

How do we do this? Well, there are several ways we can do this. Probably the most important is being keyword rich in all of your content and having a presence on multiple platforms on the web.

How do we word our content to be keyword rich? Start by answering these questions:

· Who are you?

· Where are you located?

· What do you offer?

When people search for something on a search engine, they will typically search by a location and a service or industry. We have now provided search engines with that key information in our business description.

A great example of this is from Go Green Express Home Services. They have addressed who they are (Go Green Express), what they do (green plumbing, heating and HVAC) and where they are located (Hudson Valley).

In today’s market, most businesses are on several platforms on the web from websites to business listings and to social media. Your key words and phrases should be in all of your online content. It is also important to link all of your online content to each other creating your own web of information on the Internet. When you link your different platforms, it keeps readers viewing your content longer.

There are more technical ways to improve your SEO, through meta tags, meta names and meta descriptions which are embedded in the html code of your website, but most people are not familiar with working in html. Being keyword rich in all of our online content is one of the best things that a business owner can do to improve their SEO. Also be sure that your online content varies slightly between platforms to give your potential customers something new to discover about your business as they are conducting their online research.

Holiday Gift Ideas That Support Your Local Economy

2011-12-08T11:20:00.004-05:00

With the holidays quickly approaching, I thought it would be fun to talk about some great ideas for gifts. There are many unique ideas right here in the Hudson Valley community that will support our local economy. Important, when 64% of every dollar spent local — stays local.

One of my favorite holiday traditions is Christmas morning breakfast. We always have the neighbors over for a nice breakfast before we all head off to our relatives’ houses for the rest of the day. We serve your typical cuisine from scrambled eggs to my personal favorite, fluffy buttermilk pancakes with fresh local maple syrup. I always get our guests a little something to take home and this year will be no different. Everyone agrees the fresh local maple syrup is delicious, so I will be getting all of our guests a bottle of their own to take home from Crown Maple Farm in Dutchess County. Their light, medium and dark amber syrups all have a unique taste of their own, which is absolutely delicious.

We all have that relative that seems to be overwhelmed with life. Perhaps they have a few kids and a full time job and just never seem to get time for themselves. They probably never get time alone with their spouse to do adult things like going out to a nice restaurant, taking in a scenic drive, or just spending some one-on-one time with each other. A night away at a local Bed & Breakfast would be the perfect gift for them! Sure you will probably have to volunteer to babysit for a night, but it’s a gift they are sure to really appreciate. If you need a suggestion, my personal favorite is Simmons’ Way In n. They are a short drive to the Berkshires with great scenery and tons of things to do.

Gift cards go a long way, but let’s be a little more creative with our delivery than putting it in a card. Have a friend that is a wine connoisseur? Get them a gift card to their local wine store but give it to them in a nice decorative wine glass. Tie in a gift certificate for dinner with a little bit of dessert by presenting it with a box of chocolates, perhaps from the Village Sampler in Montgomery. Gift certificates tend to be sort of thoughtless, try to spruce them up so that your loved ones know you are thinking about them.

Supporting our local economy for the holiday season is a great way to give gifts to friends and family, as well as giving back to those businesses that support us. There are a lot of great resources for finding these businesses. The 3/50 Project was set up to restore the brick and mortar businesses that have helped build this country. Their website provides resources that will help you find businesses right in your community that you may not even have known about. ABC News has also recently started a project called “Made in America” where you can get great gift ideas for products that are made right in the United States.

This holiday season, think local and try to be a little creative. Remember your local businesses are an essential part of your community — supporting our schools, local events, and non-profits. A little creativity goes a long way in gratitude.

Social Media In Motion for Non-Profits

2011-12-01T10:44:00.003-05:00

When we used to think of social networking we thought of all of these online profiles like Facebook and Myspace which have since expanded to Twitter, Tumblr, Google+ and so on. It was originally just social sharing among friends. It has since grown into an advertising tool for businesses with business pages and targeted marketing ads.

This newer evolution of social media platforms has been great for marketing. It’s been an asset for many businesses who have invested the time to market effectively through these online tools. Companies have used the platforms to add a personality to their business, target their audience, reinforce brand awareness and gain invaluable feedback from customers.

So now we know social media is great for socializing with friends and we have also found a lot of great ways to use it for advertising, but how else can it be used?

Recently I witnessed something that made me realize just how powerful social media is. Social media was successfully used to raise money for a local non-profit.

Tarantella’s Pizza Alley, a local pizzeria in the Montgomery community, often hosts fundraising nights where they donate a portion of the sales to a local charity. November 16^th was a fundraiser to support Boy Scout Troop 31 of Walden, NY. Five o’clock hit and the doors were almost instantly flooded with customers, the phone ringing off the hook. Employees scrambled to take care of everyone as fast as they could, but were still being overwhelmed with the unexpected flow of customers through the door.

It didn’t take long to figure out what had happened. Customers started presenting coupons at the cash register, which were sent out through Facebook and e-mail saying “Come Support Troop 31”.

Being the computer-savvy techies that today’s youth tend to be, they took the initiative to upload these coupons to their walls in the form of a picture and tag all of their friends in it. Under the coupon was a caption that said, “Print this picture and come to Tarantella’s to support my troop”. We have all had the Boy Scout or Girl Scout at our door with a candy bar or box of cookies and just could not say no. They have now figured out a way to get into our e-mail, onto our computer screens and into our smart phones.

This successful marketing campaign, via social media, created a huge benefit for everyone involved. Troop 31 was able to raise a ton of money to support their program and Tarantella’s was able to reach potential customers it may not have been able to reach otherwise.

Kudos to the scouts for schooling the professionals with a great way to use social media! And, to Tarantella’s as well. In the three years they have been doing these fundraisers, on November 16^th Troop 31 more than doubled the largest amount of money raised in one fundraiser night.

Finding Your Place In The Economy

2011-11-07T11:19:00.002-05:00

The current economy has opened up multiple opportunities for businesses. Sure you can say people aren’t spending like they used to, but why sit back and just accept it? Consumers are willing to spend their extra money; they just want to make sure they are finding value in their purchases.

How do we create value in our products and services? We can do so in a couple of different ways.

1. Be The Best- If you are the best at what you do of course consumers are more likely to spend their money with your business, especially as opposed to spending with a less effective competitor.

Take a company like Dick’s Sporting Goods. Sure there is a ton of competition out there for sporting goods store, but Dick’s took a different approach. They didn’t specialize in just one aspect like golf or fishing, they specialized in it all. Dick’s is kind of like several stores within a store.

Each department is separated within the one store. Want to know more about golfing? They have golf enthusiasts working in the golf department and the same goes for the exercise department and the shoe department is staffed with hikers and runners that are very knowledgeable about different types of shoes and sneakers.

Because Dick’s is such a large chain, they can offer their products at a discounted price giving them a huge advantage over the mom and pop sporting good stores. Breaking their locations down into smaller segmented sub stores with knowledgeable employees also gives them an advantage over the other larger chains.

2. Have A Niche- Create a place for your business within your industry. Offer something that your competitors can’t offer.

Panera Bread is a great example of a company that has found their niche. Sure there are plenty of fast food restaurants out there and also plenty of sit down restaurants. Panera has taken the two concepts and put them together to create something unique.

The draw of a fast food restaurant is that it is quick and easy for people that are on the go, but it is often not the best quality food. Sit-down restaurants, however, offer quality food and some healthier options but the food meets your mouth in a less timely manner.

Sure Panera isn’t quite as fast as a fast food chain but it’s certainly not as slow as a typical sit down restaurant either. It’s the quality food, warm environment and reasonably quick, exceptionally friendly service that makes this chain such a success. Of coarse there are also the small things like free wifi and real plates and silverware to add to the customers’ experience. Plus where else can you get a roasted turkey and artichoke sandwich on a freshly baked focaccia bread with a hearty cream of broccoli soup served in a bakery fresh bread bowl for under 10 dollars?

Being a successful business is really a simple concept. You have to create value in what you do. Be the best and your reputation will represent your business well. Be different and set yourself apart from your competition.

QR Codes and Mobile Marketing

2011-08-22T05:20:00.004-04:00

When I talk to people about QR Codes, there are several typical responses:

1) “A what code?”

2) "I just don't see the big deal about those things."

3) "Every time I see one, I scan it. I just can not stop myself."

For those of you in category one, a QR Code is an abbreviation for Quick Response code. A scannable barcode used to link a mobile device to specific information. Based on the code, it can link you to a website, make a phone call for you, deliver a vCard with contact info to your address book, and more.

Of course, in order to scan the code, you need a QR scanner. My favorite is RedLaser by Occipital, which is free.

QR codes were started in Japan, and have since gained popularity across the globe. Of course, once marketers got their hands on them, their uses have increased and innovators continue to find new and creative ways to use them in an effort to get their message into the hands of potential customers.

Where might you see them? On business cards, billboards, print ads, packaging and labeling, as check-ins at stores and restaurants, at museums and other tourist attractions. In fact, the tourism industry has quickly adapted QR codes for use as airline boarding passes, in contests, for self-guided tours, on billboards and other advertising, and more. Where might you start seeing them?

• Airline Check-ins
QR codes are being used as boarding passes, avoiding lines upon arrival at the airport.

• “High-tech” Contests
Contestants can check in at various locations by scanning a QR code to their mobile phone.

• Self-Guided Tours
Museums, galleries, even zoos: display a QR code, which links to a video, audio, or text explaining details about the exhibit.

• Go Green and Save Money
Use on print ads, billboards and posters, at your place of business, and on packaging or labels. Consumers can link directly to a digital brochure or website right from their smartphones. Not only does this save money, but it will also assist you in your corporate efforts to go green.

Technology is forever changing the way we advertise, the way we communicate and even the way we vacation. We have seen it over and over again. Fifteen years ago Google didn’t exist and now it is a word in the dictionary! Two years ago, most of us had never seen a QR code. Now, as we walk around New York City, we see people pointing their smartphones to the sky as they scan these funny looking mobile barcodes off of billboards.

While it is difficult to stay on top of new trends in technology, this new trend may just be worth your while. QR codes are a marketing tool that can be used to engage your target audience and save you money.

Everyone Loves a Good Mystery
To me, the most intriguing element of a QR code is that you don’t always know what to expect when you scan in that code. It is that element of surprise that marketers can use to their benefit. So, have fun. Be creative! Engage your audience and provide them with information that is useful and relevant.

June Bisel

Quality Vs. Quantity

2011-06-14T13:45:00.001-04:00

When there is a struggling economy like the one we are currently dealing with, we often find ourselves competing with each other in the form of price wars. Businesses lower their profit margins in an effort to gain additional business and stay ahead of their competitors. This practice typically results in working two times as hard for less money.

Businesses should try a much different approach. We have all heard the saying Quality over quantity. Would you rather have a lifelong loyal customer or a one-time discount shopper? The lifetime customer will provide your company with repeat business over a long period of time, so you should be grabbing onto these customers and treating them like they are all your first priority. A little appreciation goes a long way.

The truth of the matter is that small businesses simply cannot compete with large chains. Large businesses and chains have a much greater buying power than small businesses, which gives them the ability to buy inventory at a much lower rate. This is why smaller businesses need to hit large companies where they cannot compete, with customer service and quality.

When talking to Steve Rouse from Stanislaus, a California based company that offers a wide range of tomato products to restaurants, I found they have a very unique approach to business. They like to make sure that their customers know how much passion they have for what they do. They compete on quality and service alone and never bring price into the equation. As a company, they focus on helping their existing customers grow their businesses through a variety of avenues. “Why pay for your friends” Rouse said. That’s essentially what you are doing when you are offering discounts and coupons.

Stanislaus truly facilitates their existing customer base through many different avenues. Since 1990 they have published a newsletter and idea exchange called “La Trattoria”, which is where all of their customers share the success stories of their businesses, giving ideas that other restaurateurs can build off of. It is filled with all sorts of useful information including recipes (most of which do not contain tomato products), success stories, ways to improve customer service and much more. In addition to their newsletter, Stanislaus also calls each one of their customers on a regular basis. Rouse says, “We truly feel our customers are a part of our family and we want them to feel that we are a part of theirs”. They like to make sure that their customers know they can call them whenever they have a problem.

Customer service is making a huge comeback in today’s market. Those who have the extra money to spend are looking for the star treatment that they feel they deserve. Great customer service and quality products are the best ways we can show our customers how important they are to our businesses. After all, who doesn’t like to feel like they are the top priority?

The Facebook Challenge

2011-04-12T20:01:00.004-04:00

February 2004 marked the launch of the official Facebook.com website and the start of a phenomenon. At that time, we could not imagine the endless opportunities this would create for marketing. If you are like most people, you were a skeptic at some point — and maybe you still are.

As marketers, it is our job to experiment and to find exactly how we can use this new method of communication to the benefit of our clients.

It didn’t take long to discover just how loyal users are in their daily “Facebooking”. Users love to interact with other users and businesses. They genuinely enjoy viewing status updates and interacting with your wall and friends. Many people genuinely feel good about being able to interact and weigh-in their opinions.

How can you use this to your benefit? Start to interact with your followers on a more personal level. If you see someone has clicked the “Like” button for your page or regarding a post, send them a message from your personal Facebook profile and introduce yourself as the owner of the business. Always be sure to thank them for visiting your page and also direct them to your website, where they can sign up on your e-mail list. It will surprise you how much people enjoy it. Most people will respond by adding you as a friend and thanking you for the message. You will find, in some cases, your customers will mention it when they come by for their next visit. It also gives those customers that don’t necessarily know who you are an opportunity to get to know you better. People like to feel that they have that special connection with the owner of a business.

If you still don’t think Facebook is a necessary form of business promotion, then I challenge you to this: Every day, post a newsfeed on the wall of your personal profile for two weeks. Monitor the activity on your post and take note of who is “liking” it and commenting on it. I can almost guarantee it is the same 5-10 people each day. These are usually dedicated “Facebookers” that access Facebook throughout the day. When they click “Like” or add a comment, you will then appear in their newsfeed, which extends your reach to their friends. If one of their friends comments or “Likes” the post on their wall, then it will display to a whole other group of people.

If every Facebook user has 5-10 friends that are dedicated Facebookers and they each have 5-10 friends doing the same, then you can then see how far your reach can actually go. People who have never heard about your business can just stumbled upon it through the positive Facebook interactions of your friends and theirs. If all of your friends are talking about something that you have never heard of, then you would be more inclined to give it a try and see what all of the buzz is about.

Now do you think Facebook is an effective tool for marketing?

I'd love to meet with you to discuss how social media can benefit your business. Please contact us if you have any questions about how Facebook can work for you.

June Bisel

845.291.7399

Do Your Customers Feel the Love?

2011-02-25T10:57:00.002-05:00

Customer service is severely lacking in many businesses. Here are some tips on how to better serve your customers and ensure that they "feel the love" on a regular basis.

· INFORM customers of updates in your service area that could be of
interest or value to them. This is not a sales pitch. It is added value.
· ALWAYS keep it personal. Don't send form letters or emails to your
entire customer database. Make it personalized to them.
· LISTEN. What really irks them? What are their favorite foods, wine,
music? When is their birthday? Anniversary? You don't need to know
it all... just keep good records and make a note of things as they
come up.
· COMMUNICATE often. Answer phone calls and emails immediately.
Don't rely on emails when a phone call is warranted.
· DO THE UNEXPECTED... go that extra mile.

We've all heard the facts about how expensive it is to obtain new customers compared to retaining the ones we have. But even without those statistics, I can't imagine why people wouldn't want to make the most out of the relationships they have built through time and hard work.

The world is filled with mediocrity. Do your best to raise the bar and excel at customer service.

June Bisel
@BBGGadv
Visit us on Facebook at BBG&G Advertising

Facebook Advertising

2011-02-24T15:54:00.003-05:00

With almost 700 million people currently on Facebook, I thought I'd talk a little bit today about the great advertising opportunities available through this networking site.

I'm sure you've noticed the advertising is very targeted to your interests. That's no mistake. Facebook's advertising set-up provides the advertiser with the ability to precisely target location, interests, gender, age groups, etc. And at an extremely reasonable CPC (cost per click), just about anyone can afford to advertise here.

With all the controls at your fingertips, you can make changes as needed. Switch out ads that are not getting results. Change your target market preferences to achieve the highest click-through rate. Update ads with special offers, seasonal changes, or to market specific products or services.

So if you have a limited advertising budget, with a good website in place, invest a bit in Facebook advertising. You may find you're very glad you did.

Check us out on Twitter @BBGGadv and on Facebook at BBG&G Advertising.

BBGG is a Certified Woman-owned advertising agency with unique strengths in marketing in this changing economy.

June Bisel

Dutchess County Tourism Experiential Tours VIDEO.f4v

2011-01-27T12:42:00.000-05:00

Moes Southwest Grill Opens in Modena Travel Plaza

2011-01-26T16:03:00.003-05:00

Last week, I went to the Grand Opening of Moes Southwest Grill at the Modena Travel Plaza on the New York State Thruway. I didn't really know what to expect, as I wasn't familiar with Moes, and was VERY pleasantly surprised with the delicious food and the fun atmosphere. And, all meals were served with free chips and salsa, which my boyfriend especially liked!

While I was there, I found out that Moe's is a Gold Award winner of the 2008 Consumer’s Choice in Chains Awards, because of its fresh made-to-order burritos and southwest fare in a fun and laid back environment. And while Moe’s is best known for its burritos packed with a choice of over 20 fresh ingredients, the menu also features kid’s, vegetarian, vegan and gluten-free options. Being a picky eater, I just loved being able to pick and choose exactly what ingredients I wanted my burrito filled with.

This location is, I believe, the first in our area, and is the first Moes restaurant for local owner (and our client) Larry Bennett, who owns and operates the food concepts at both the Modena and Ramapo travel plazas as well as 3 local Orange and Sullivan county McDonalds restaurants.

Larry is excited about the new dining option at the Modena Travel Plaza because it is unique, healthy, and delicious. He feels the fresh, flavorful menu at Moe’s will fills a need here in the Hudson Valley -- and I have to agree.

When you walk into Modena Travel Plaza, don't be surprised to hear the familiar “Welcome to Moes!” They say it's more than a greeting; it is a way of life for the folks who customize your meal.

The new Modena Travel Plaza location is open Monday through Friday from 11 a.m. until 8 p.m. and weekends until 9 p.m. For more information,you can call (845) 391-8322.

Be sure to visit, and tell them June sent you.

Something to SHOUT about!

2011-01-12T15:11:00.003-05:00

I thought the beginning of the new year might be a good time to go over some basics of PR and how they might help your business.

STRATEGIZE

PR is built on strategy. There is no one size that fits all. But get a couple of super creative PR professionals together in one room and you will quickly see that no matter how “ordinary” your product or service offering, there are hundreds of ways to render it unique.

So how do you come up with newsworthy news to begin with? Well, sometimes things fall into your lap — and your job is simply to recognize them. Maybe a well-known marathon runner has been a customer of yours for a while now and loves your shop so much that he agrees to sign his hot new biography there. And perhaps you decide that you will discount all your running shoes by 40 percent for the occasion. Maybe you can offer discounts on new footwear to anyone who brings in old but wearable footwear for the needy. Now you are not only generating a story but you are doing something really good for your community. PR is helping you to make a difference.

KEEPING A GOOD EYE OUT

Generating stories and sending out press releases is one way to do PR but it is not the only way. Just as the PR savvy business person is always looking for angles that will be of interest to producers and editors, producers and editors are always looking for “experts” to help them tell their stories. By January, editors already know what kinds of stories they will be doing throughout the year. By getting the leg up on the competition, you can have your expert information ready for them just as they need it.

DON’T SHY AWAY FROM BYLINES

Sometimes the story is not about your company but about you or one of your employees. Maybe your company’s VP has been invited to appear on “Dancing With The Stars.” That is fodder for a press release, even if your company only gets a small mention at the bottom. Branding means never having to say you are sorry for showing up in too small a font size. It is all about showing up, PERIOD.

DO IT YOURSELF

News is all around you. Blog it, Tweet it, FB it ... start your own e-newsletter! Start posting your own news and begin serious networking with the people you most want to know about it. You will surprised to see how many of your blogs and Tweets get picked up and passed around on the Internet. Social media can be the perfect channel for your expert tips and information.

Have questions? Need help getting started? That is what we are here for. Give us a call!

June Bisel

BBGG Advertising and Public Relations

New Years Resolution: Update that website!

2011-01-05T19:26:00.000-05:00

If you are like most business owners, you began cutting back on your advertising and marketing expenses in 2008. And since that time, you have seen significant changes in the marketplace — with your customers as well as your competition. Chances are, some of your major competitors have closed their doors.

Fast forward 2011: People are starting to spend again!

Companies we are talking to are finally feeling the need to step up their advertising — whew! We are all cautiously optimistic about the future.

If you have made the decision to take that positive step of investing in marketing, the first thing you need to do is set aside a budget. This is where most companies fail, right out of the starting gate. If you need to know what a reasonable budget would be, those figures are available based on your industry and a percentage of your gross income.

The second thing you should do is update your website. If you do not have one, get one. If you do have one, chances are it is old and outdated. And don’t consider a website a one-time investment. In addition to the initial development costs, plan on investing regularly in updates. Technology is constantly changing, and it is important to stay current. It is also important to have a website developed where you can edit and update information as needed and include interactivity.

Use social media such as Blogs, Facebook, Twitter, LinkedIn, YouTube … these are all integral marketing tools and can be maintained with a modest budget.

Do not get me wrong. Traditional media is still valuable. But the first thing you need to do is get your online marketing in order. The next step will be to use traditional media (print advertising, radio, and television) to excite and attract your customers to your online presence, where they will learn everything about you that they need to know in order to make their buying decision.

Feel free to give us a call. We would love to help you get started.

June Bisel

What people like, or don't like, about social media

2010-12-10T08:45:00.003-05:00

According to a recent survey by Cone Inc., as reported by Mark Dolliver of Adweek, the average social media consumer engages with brands for the following reasons (in order of influence):
• 77% Offered Incentives (Coupons, Discounts, etc.)
• 46% Solved a Problem
• 39% Solicited Feedback (Surveys, Research, etc.)
• 28% Entertain the Consumer
• 21% Market to the Consumer (Point per Click)

With a positive brand experience, 59% of social media consumers are more likely to buy a brand they engage with. That's a pretty large pay-off!

On the flip side, social media can also have the opposite affect and turn consumers OFF to your brand. Here are the three biggest mistakes to avoid:
• Don’t Act Irresponsibly Toward Consumers
• Don’t Over-Communicate or you will wind up in the Spam Filter
• Don’t Become Irrelevant by over-selling your product/service or by rambling on about things that are of little or no importance.

With studies suggesting the average marketing value of every Facebook “Like” at $130 plus, there’s a lot to gain here. And a lot to lose.

So engage, entertain, become a trusted resource, provide value, have fun ... and reap the benefits of social media!

June Bisel

Partner, BBG&G Advertising

Our Message Needs to Change as our Audience Changes

2010-11-22T12:23:00.002-05:00

It's no big secret that women are now the major decision makers when it comes to consumer products. And, as marketers, we need to learn to change the way we talk in order to connect with our consumer.

I know I pick on local auto dealers regularly, but I just can't help myself. Once again, they are the perfect example of some very terrible advertising. All the screaming and yelling on the radio. The print ads that are busy, loud, and stressful. When are they going to realize that this just doesn't work anymore?

With 80% of consumer spending being made by women, the businesses that speak in a way that would appeal to women will be the businesses that suddenly find themselves ahead of their competition.

June Bisel
Partner, BBG&G Advertising

Marketing to Baby Boomers

2010-11-18T14:55:00.003-05:00

At the Elant breakfast last week, author Matt Thornhill spoke to us about the impact the baby boomer generation is having on various industries, and in particular on the healthcare industry.

For those of you who are not sure who fits into the baby boomer category, anyone born between the years of 1946 and 1964 are included. And, it seems that as we go through life, we have been changing all the rules as we go along. Just making up new rules to suit our fancy. In fact, one of the rules that we have changed is the fact that we really do not want to age! And in our heads, we're not. Hence the saying "50 is the new 30".

Matt's presentation was so enjoyable that I even forgot to drink my second cup of morning coffee. It sat there on the table getting cold, as I turned my back to it - really not like me at all! But Matt had us all captivated, and we laughed as we realized that the reason what he was saying was so funny was because it was so true!

I just went online and ordered his new book at BarnesandNoble.com. Thought you might want to do the same. Should be a good read, and I know that if you are in business, chances are you are marketing to the boomers and the information in this book should be very helpful.

Enjoy!
June Bisel

How to use Content Campaigns to increase Conversions

2010-11-11T12:16:00.004-05:00

As consumers spend more and more time online, businesses are looking to increasingly connect with them (and promote their products and brands) through online content campaigns.

How exactly do content campaigns work? And how are consumers interacting and sharing this content?

Surveys show that adults consume plenty of content online and often share that content with friends and family members in the following ways:

Consumers who read and share online content: 75%
Nearly half of consumers who share on a weekly basis: 49%
Main route for content sharing for consumers over age 35: Email
Main routes for content sharing for consumers ages 18-34: Email and Facebook

For marketers to benefit from content campaigns, they need to understand how to first attract customers, and then what happens after a person receives a shared content item.

If you want people to read and share your content, make sure it's interesting, useful, educational, or amusing. This will not only capture their attention, but prompt them to pass it along. For all surveyed populations, email (86%) leads as the chief form of content sharing while Facebook comes in second (49%). Consumers share content because they find it interesting (45%) and believe their friends and family will have a similar reaction.

Generally, when consumers receive information via social network channels like Tell-a-Friend or Twitter, click-through rates tend to be higher than for email. However, it's important to remember that emails contain all of the information necessary to understand a discounted offer while a Twitter user must click through to get this information. It's also important to know that conversions, the goal of an online marketing campaign, are higher for email shares than for shares that stem from social networks. If you really want to measure the return on investment of a content campaign, then look at conversions.

FOR IMMEDIATE RELEASE

2010-11-05T19:06:00.004-04:00

Press Releases and the Media Attention They Bring... Or NOT

Do you have pie-in-the-sky expectations of what a little PR can do? Does this sound like something that might come out of your mouth? "I'm looking for someone to send out a press release announcing my new product to every media contact in the nation. All I need to do is get on the Today Show or Oprah and this product will take off like gang-busters."

Aaaah, if it were only that easy.

Similarly, many people just don't really understand that editors won't publish press releases that aren't of particular interest to their readership.

If you have a story that you think people will truly be interested in, you will need to write a press release that is short, concise, and to the point. Make sure your email subject line gives the proper information to catch the editor's attention. And only send to the publications that have a particular interest in your production, service, or cause.

Editors receive hundreds, even thousands, of emails everyday. Make them want to open yours, and then glad that they did. Don't waste their time.

Then, after you send the release.... follow up.... follow up .... follow up.

If you repeatedly miss opportunities to send out press releases about your business, you are missing a valuable opportunity. PR is time-consuming and when your business is on the line, it's often best to hire a professional who has on-staff copywriters and relationships with the media.

If you're a small business, or a non-profit who is going it on their own.... Good luck! And keep these tips in mind.

June

To Tweet or Not to Tweet

2010-09-20T09:09:00.001-04:00

Twitter. Facebook. Social media. Terms once banter among teenagers, techies, and Internet fanatics are suddenly making their way into the board room. Everywhere you look – on business cards, letterhead, even email signatures – someone is asking that you follow them or their business on Twitter, and join their Facebook page.

Why? read more

Sunset Cruise on Classic Harbour's 80' Schooner

2010-09-01T22:54:00.004-04:00

Last night my boyfriend Vinny and I had the opportunity to sail aboard 'The Adirondack', an 80' Schooner that is a part of the Classic Harbour Line at Chelsea Pier. Thanks Meghan!

We couldn't have asked for a more beautiful evening! The sunset was stunning and since it's been getting darker a bit earlier lately (something I've been regularly complaining about until last night) we had the opportunity to enjoy the Manhattan skyline from the Hudson as the sun set and the lights illuminated the sky.

Captain Jim, a native New Yorker, could answer any question we threw his way, and has spent his life sailing. Once the sails were up, the crew kept busy getting everyone drinks throughout the cruise. Wine, beer, soda and water were all available throughout the evening. And although they didn't serve food on this particular cruise, you could bring a bag lunch, or snacks. Many people brought cheese and crackers, grapes, hummus, etc.

Everyone on our cruise were adults - I would guess the range is age was from about 20-60. The thing that struck me as SO funny was that all the "under 40s" sat around outer edge of the boat in what I consider the really "cool" seats. I always envisioned I would sit there. But, as we boarded the boat, I found myself immediately heading for the "safer" seats with full backs to them. And about halfway through the cruise, as I was observing everyone on the boat having such a great time, I realized that the more comfortable, "safe" seats with backs were being used by those of us who are a bit more mature, and I thought "when did I become this person who chooses back support over doing something really cool?" LOL!

But, back- support or no back-support, this experience was Really Cool! I can't imagine one person on that boat not considering for at least one minute how very lucky they were to be there.

For those interested in taking a cruise for themselves, contact Classic Harbour Line. Their web site is www.sail-nyc.com. Tell them June sent you - and enjoy!

Good, Clean, Country Fun at the Dutchess County Fair

2010-08-30T07:50:00.003-04:00

As I sat at the Joe Nichols concert Saturday night at the Dutchess County Fair, I took the time between entertainers to just look around me and take everything in... the lights, the sounds, the people, the animals, the smell of that food I just love and only allow myself to have on special nights like this, the stables and horse paddocks to my right. Two young ladies had brought their horses out for some late-night grazing and a run around the field.

Just being there makes me happy. And after sitting in hours of traffic to get there, I didn't think being happy would be possible. I was pretty cranky by the time I parked my car, but my mood changed pretty quickly as I walked through the main gate and entered the fair. As I sat on the Grandstand taking everything in, I couldn't imagine anywhere else I would rather be. And I couldn't help but think how very lucky we are, here in the Hudson Valley, to have such a great county fair every August.

My family and close friends actually plan our vacations around the fair, because none of us want to miss it. So if you've never gone, or haven't been there lately, make sure you mark your calendars for next year. Bring your family and your friends and have a day of good, clean, country fun at the Dutchess County Fair!

2010-08-12T21:55:00.012-04:00

6th Annual heirloom Tomato and Music Fest
W. Rogowski Farm plans biggest tomato celebration ever on the Black Dirt

Everyone will be seeing red, and tasting it too, at the 6th Annual Heirloom Tomato and Music Festival on the W. Rogowski Farm on Glenwood Road in Pine Island on Sunday, August 22nd. "We're planning a bumper crop of family fun from 11 a.m. to 6 p.m.," says Cheryl Rogowski, 2nd generation farmer at the Rogowski's Pine Island farm in the Black Dirt region.

Since the farm grows over 250 varieties of produce each season, crop-tasting will be high on the menu with the heirloom tomato in the spotlight as the special of the day. Tomatoes will be a main ingredient, but not the only one, in the culinary demonstrations taking place throughout the festival.

No matter how you slice it, this celebration will include far more than just pleasures of the palette alone. Cheryl says there will also be arts and handcrafts exhibits, agricultural workshops, raffles for baskets and prizes along with other entertainment like pony rides and face painting.

Musical accompaniments for the festivities will include performances by local musicians, such as Marty Koppel, Mike Sinatra, Project Mercury and Uncle Shoehorn. The Black Dirt Dance Company is planning a special performance.

Tickets are $3 for adults (two adults for $5). There is no admission charge for children under 15 years. Each ticket entitles the bearer to a free raffle ticket and a tomato tasting.

“We live in a rural community, but many people aren’t familiar with their local farms or with farming practices in general,” says Cheryl. “This is a chance to understand what goes into growing our food and why it makes a difference to buy locally,” she adds.

The W. Rogowski Farm is family-operated and proudly shares old-fashioned family values. The family also is progressive, utilizing ecologically friendly and environmentally sound practices to provide healthy, wholesome, nutritious food to the Hudson Valley and beyond.

For more information, contact Deborah Garry at 845.695.1880, or the W. Rogowski Farm at 845.258.4574.

Working with people you like

2010-05-19T13:51:00.004-04:00

We hear it time and again, business is all about relationships. People work with people they like. This could not be more true in our business. As important as it is for our clients to know that we are marketing savvy, and will spend their advertising dollars wisely, it is also very important that they genuinely like us -- that our personalities complement each other.

It is also much easier (and rewarding) to do great work for clients or customers that you really like. People who treat their staff and their customers with respect. People who treat you with respect. Honest, hard-working people.

I am happy to say that I work with lots of those types of people. I brag about my clients all the time, because I believe in what they do, I know they really care about doing the best job that they can, and I know that they are honest, good people. That being said, I must take this opportunity to brag about Homewood Suites by Hilton at Newburgh's Stewart Airport . I have never seen a hotel that is more devoted to customer service and to making everyone feel so welcome and comfortable. They strive every day to out-do themselves. Their recent Quality Assurance rating of 97.3 from Hilton is what has inspired me to write this blog.

There are people and companies out there who are in it just for the money. Unfortunately, it is those types of companies that make us wary in business dealings. So, when we do find businesses that are exceptional in their offerings and in their character, we should take the time to tell others and to brag about them.

People DO like working with people they like. And they also are more likely to work with someone if they come through a referral.

So, take some time today, and brag about someone you enjoy working with. Someone who is honest, hard-working, and you know will do a great job. Hopefully, they will return the favor some day.

Diversity in Advertising

2010-05-17T13:48:00.003-04:00

Recently an article in the Times Herald Record noted how local business owners in Ulster County were calling for a change in direction in how their county's tourism dollars were being spent. Cannot say I blame them in asking for diversity – funneling all your funds into one media is rarely a good idea.

Tourism Marketing, like just about every other industry, requires an integrated approach. Travelers and tourism consumers aggregate their information from multiple channels – both online and offline. And though our Hudson Valley depends heavily on revenue generated by out-of-towners, we can't forget our local audiences, whose dollars help drive and support the $46 billion spent state-wide in 2009, the $13 billion generated in state and local taxes, or the 660,000 direct industry jobs sustained by visitors to the state.

Given that our local counties are working within budgets of varying sizes, some Hudson Valley tourism offices may be in a better position than others to implement all the tactics mentioned below. But with judicious planning, a strong in-house team, and the support of an experienced agency resource, most should be able to plan and put into practice an integrated program.

How to build a solid Tourism Marketing Toolbox

Leverage Public Relations for cost efficiency.

- amplify your print, radio, TV, and internet presence

Integrate Social Media.

Use the web wisely.

– advertise online, selectively

– have great content on your site
– make it easy for people to find the information they need, plan a trip, take advantage of a package, and share about their experiences

Package seasonal attractions and build partnerships to maximize promotional opportunities.

Utilize FAM tours to drive group and international tour business, and publicity.

Integrate local, regional, and national high impact media. You can't be everywhere, so make where you are count.

If you can, participate in key trade shows. Partner up to save money.

Do not be afraid to think outside the box.

If you would like to hear more about our ideas for marketing your tourism venue or destination, give us a call! We would be happy to help. 845-695-1880

Grant Opportunities for Ag Marketing

2010-05-17T13:45:00.002-04:00

Last week, BBGG coordinated an Information Meeting to facilitate an opportunity for Valley farmers and agricultural producers to learn more about the funding opportunities available through the USDA Value-Added Grant (VAG) program. We all gathered at the offices of Dutchess County Tourism, generously offered for use by Mary Kay Vrba, Director.

The USDA VAG program provides funding for the "soft" costs associated with marketing agricultural products through Planning and Working Capital Grants.

Planning Grants can be used to develop business operating plans, develop marketing plans, and obtain legal advice and assistance related to the proposed venture.

Working Capital Grants can be used to implement a marketing program, pay for advertising, web site design, packaging design, or pay operating costs (such as salaries, supplies and supplemental raw product costs) of the value-added enterprise.

Gary Pereira of Rural Development, USDA, presented on the requirements of the program and the basics of the application process to those attending.

In a nut shell, these USDA grants are appropriate for:
- bringing new products to market, or
- bringing existing products to a new market

Gary explained that agricultural products qualify as value-added if they:
- have experienced a change in physical state – such as dicing tomatoes, processing milk into cheese or grapes into wine.
- are produced in a way that enhances their value – organic production, grass-fed beef, eggs and meat from free-range chickens.
- are locally-produced or raised and marketed within 400 miles.

Although held in Dutchess, farmers at the meeting came from Orange, Columbia, Ulster, and Dutchess Counties. Interest was high, and Gary emphasized the importance of starting early on the application process. It will take time, he counseled, and he advised on beginning the process as soon as possible. FarmNet, the Cornell Cooperative Extension, and the Hudson Valley Agribusiness Development Corporation all have programs and services in place to assist producers in putting together the business plans and feasibility studies necessary to pursue a Working Capital Grant.

For our part, we'll continue to connect farmers and producers with the USDA and other services that can help them, and facilitate as many Hudson Valley farmers as possible to pursue these grants. We can assist in writing the narrative piece of the application.

Please feel free to contact me, Deborah Garry, at 695-1880, or Gary Pereira directly at (315)-736-3316, x129

In Advertising, We Cannot Afford to Assume Anything

2010-04-26T16:03:00.003-04:00

Recently, I was presenting at a Marketing Conference for the local Equine Industry. We were discussing the importance of clear communication, when one of the attendees mentioned that for years she has had a sign out on the street stating simply “Lessons”.

Recently, she replaced the sign with a new sign that reads “Riding Lessons”. To her surprise, a neighbor said to her “I never knew you gave riding lessons.”

Wow, what a HUGE lesson to the marketer in each of us.

So often, we assume that people will know what we are selling and we leave out really important information. We talk in our industry lingo. We use abbreviations and acronyms. What we fail to do is to put ourselves in the place of our audience and realize that they don’t necessarily know everything that we know about our product or service.

Now lets get back to the horse farm sign. We now know they offer riding lessons, but I can’t help but wonder what type of riding lessons are available. Do they teach english or western riding? Can I learn how to jump? Or maybe I would rather learn how to do barrel racing like in the rodeo. Do they have horses there that I can ride, or do I need my own horse? Do they teach beginners or advanced? They are still assuming a lot. Maybe they are assuming that I will just stop by and ask all these questions … but I’m a pretty busy person. And, I’m not even sure it would be OK to just stop by.

The reaction of the horse farm owner was “We are a horse farm, what kind of lessons did she think we give?” The fact is, she probably just didn’t think. Chances are, she did not care enough to put much thought into it. People are bombarded by marketing messages every day, at every turn. Most of them, we do not even notice. It is the job of the marketer to provide information in a manner that is appealing, that is easy to understand, and that is informative.

Do not waste your money on marketing messages that are ineffective. Put yourself into the shoes of your audience. Give them the information they need. Give them a reason to choose you! Do not assume they know why they should.

June Bisel

BBG&G Advertising, Inc.

Visit us on twitter at BBGGadv

Coffee Lovers Take Small Steps to Make a Big Difference

2010-02-13T10:42:00.004-05:00

Did you see the recent article (February 1) in the Hudson Valley Business Journal - www.hvbj.com - titled "Coffee that's for the Birds"? Up to a few months ago, I had never heard of Birds & Beans coffee, or even knew what "Bird Friendly" certification meant. I had no idea that rainforests are being cleared to grow coffee.

Who knew that what coffee I drink can make such a difference to the songbirds I love to watch in my gardens and at my bird feeders every spring and summer? In fact, on warm summer mornings, I love sitting out on my deck - cup of coffee in hand - listening to the birds and enjoying the peacefulness of the morning.

Bird Friendly® coffee, I have recently learned, protects our North American songbirds. Grown on family farms, under the most stringent environmental requirements, Birds & Beans coffee is 100% shade-grown, protecting and providing 92% of the rainforest habitat. It is also 100% organic, Fair Trade and/or Rainforest Alliance. Other coffees labeled shade-grown, by the way, may contain as little as 30% shade-grown beans. Only Bird Friendly® coffee is 100% shade-grown.

As it turns out, the birds I love to watch in the spring and summer spend their winters in Latin and South America – coffee country. If they find no habitat down there, or habitat that is sub-par, they may not be able to make the 3,000 - 6,000 mile trip back up north. We have already lost about 40% of our songbird population over the last 30-40 years.

By making educated and conscientious choices, we can make a difference. We are increasingly seeing the difference that building green, recycling, using alternative energy, as well as using environmentally friendly cleaners can make. That list could go on and on. So, here's another way we can make a minor change that could make a big difference in the future.

Birds & Beans coffee can be found at Nature's Pantry in Newburgh and Fishkill, the Cornwall Community Co-op, Near & Natural Cafe in Bedford Village, Otto's Market in Germantown. Or you can order direct online at www.birdsandbeans.com.

My friend has formed a buying group. A number of us order every month and share the flat shipping charges, so shipping comes down to pennies per bag. Contact me if you're interested.

June Bisel

BBG&G Advertising

(845) 695-1880

Insight@bbggadv.com

www.twitter.com/BBGGadv

Targeting the Bridal Market

2010-02-07T17:31:00.004-05:00

I just returned from the Bridal Expo at Anthonys Pier Nine in Newburgh and have to say I was a bit disappointed. I hate to be negative, but I just have to share a couple of things that I think we can all learn from.

If you are in the market for a DJ, then the Expo was the place to be. With 81 vendors there, 21 of them were DJs and 15 of them were photographers! That really does not leave much room for variety in other areas.

The other thing that was disappointing was the Fashion Show, which was put on by Bella Couture in Newburgh (one of only two bridal shops I saw there). A little variety would have been nice. My daughter and I actually left after about 10 or 15 minutes because every single gown looked the same ... literally. Now, I know that strapless gowns are really in fashion now, but certainly there must be some variety ... no?

If I had to pick "Best in Show", I would vote for Ranita Productions of Chester. While I could not tell you exactly every service they provide (even from looking at their brochure), I can tell you that their display was beautiful and that they would bring a uniqueness to every wedding. They are not a florist, but work with you to create table displays that are personalized for each couple. They even had a unique way of displaying the table seating chart. If I were to get married, Annabelle would be one of the first people I would call to help set the stage for a beautiful and special day.

Another cool thing, if you are a bride or wedding planner looking for elegant accommodations and safe travel for your guests, Homewood Suites/Newburgh and West Point Tours have a package that is perfect. If you call them at 845.567.2700, they will customize a package just for you!

The recession has had an impact on wedding planning. Heck, the recession has had an impact on almost every industry. But if your business in any way caters to the bridal market, this is a marketing investment you should have made. This was your chance to spend an entire day in front of your target market. Invest some money in marketing materials to hand out - it doesn't have to be a huge investment. Create a display that is eye-catching. Have personable, knowledgeable people working the show. Hold a raffle so you can collect names, addresses, and email addresses. Then continue your investment and make sure the time is taken to follow up with the attendees. If you make the investment of time and money, it will pay off. Trade shows are still a very effective form of marketing, especially a very localized, targeted trade show like the Bridal Expo.

If your business can benefit by marketing to brides and wedding planners, and you are located in Orange County or the Hudson Valley, make sure you have a presence at next year's Bridal Expo. The brides will be looking for you!

June Bisel

BBG&G Advertising and Public Relations

Insight@bbggadv.com

A Lesson to be Learned

2010-02-01T19:30:00.004-05:00

As a marketing person, sometimes I feel like I am repeating the same messages over and over. And, each time, I try to communicate in a different manner, say it in a different way -- all in an effort to get my messages across about the importance of customer service, going above and beyond what is expected, creating a strong brand and living up to it, building strong working relationships with other local companies (sometimes even those who you feel may be your competitors).

While many companies do a few of these things, very few do all of them. So, when I see a company that is doing everything right, I cannot help but applaud.

I spent last night at Homewood Suites by Hilton over at Stewart Airport. The hotel is beautiful. Just a few years old, and really designed well. We stayed in a one bedroom suite, and after being there about a half an hour, we were joking about selling our house and moving in.

But all joking aside, the place is just great. All the comforts of home, without the hassles of home. The staff were so friendly and helpful, you felt like you were coming home to family -- well, the kind of family you would want to come home to :)

The artwork throughout the hotel was purchased from local artists. From speaking with the sales staff, we learned that they shop locally whenever possible. The management is amazingly savvy when it comes to marketing and building win/win relationships.

Carrying the name Hilton brings with it certain expectations. The parent company has created a strong brand that stands for quality. We all know that sometimes these expectations are not met and we are disappointed. That happened to me about ten years ago with another hotel chain (who's name I will withhold - not sure why). But, that was certainly not the case this time.

In fact, our stay at Homewood Suites in Newburgh, NY strengthened my loyalty to the Hilton brand. It was more than I expected. We're talking about making this a tradition. And, we are making reservations at the Homewood Suites down in Florida for our vacation next month.

Now, there's a company that is doing everything right. That's what branding is all about -- carrying that brand through to everything you do.

Kudos to Homewood Suites, Newburgh!

June Bisel

Partner

BBG&G Advertising, Inc.

New Media: Changing What Consumers Want

2010-01-29T16:38:00.001-05:00

New media, such as Facebook, Twitter, blogs, Flickr, YouTube, online games, and mobile devices, along with web sites and email, has enabled consumers to have a voice more than ever before and to feel that they have an effect on business and corporate responsibility. In fact, according to the 2009 Cone Consumer New Media Study, an online survey by Opinion Research Corporation, 62% of users polled believe they can influence business decisions by voicing their opinions online.

Consumers are using new media to research products and the corporations that make those products, and are making buying decisions based on what they read. Positive information leads to sales, while negative information leads to consumers switching brands and even boycotting certain brands or products. This is particularly true of issues concerning the environment, health and wellness, safety, ethics, and human rights. It wasn’t that long ago, if you recall, that a large number of consumers were boycotting all products made in China because of the safety issues with several children’s products made there.

New media is giving consumers a voice, and a way to share information in real time.

They want to know what is in products and how they are made. They are interested in the community involvement of corporations, their philanthropy, and even in the way they treat their employees. For the most part, they trust what they are reading through new media channels and feel confident that companies who engage in conversation through new media outlets are being honest and transparent.

Companies can utilize new media to build trust with consumers, to find out what is important to them and to make changes as needed. New media is forcing corporations to be more responsible members of the community at large.

If you haven’t joined in the conversation yet, now is the time to get started. Social media should be a part of your 2010 Marketing Plan. It is expected that 59% of businesses will be adding social media to their marketing mix this year.

Once you’ve started, utilize traditional media on a regular basis to generate interest and lead consumers to the online conversation. Then, keep them engaged.

June Bisel

BBG&G Advertising, Inc.

Take time to Listen

2009-11-24T11:35:00.003-05:00

We are all interested in using Social Networking to benefit our business. Business owners ask me every day "how can I get started? what can I write about". They too often tell me they feel social media does not lend itself to their business. But I don't agree.

We are people. We are social creatures. Every business decision is made by a person. Every purchase decision is made by a person. Therefore, every business does, in some way, lend itself to social networking. Sometimes you just have to be creative in your thinking... other times, you just have to listen.

Not sure just how to get started? Not sure how social networking can benefit you? Then take the first step, go to your favorite search engine or to Twitter or Facebook or LinkedIn and search. Search for your prospects. Search for your competitors. Search for products or services you offer. Search for new trends within your industry...

Just search. Listen to what people are saying. Get ideas. Find out what is of interest to your prospects. What keeps them up at night. What makes them ecstatic. What makes them laugh. What makes them mad. What would they find useful? Is there a void you can fill?

Just listen.

And do it regularly. Even if you decide to never take the plunge and become involved in the conversation (which I feel would be a terrible idea) ... at least listen. Your business will depend on it.

June Bisel

BBGG Advertising and Public Relations

Twitter: BBGGadv

Simplicity Rules

2009-11-23T08:14:00.003-05:00

Simplicity has always been key in advertising — hence, the KISS method (keep it simple, stupid). Oftentimes, it is this concept that I find most difficult to convey, and as I look through our local publications each day, it is evident that many of our local businesses fall into the same pattern — trying to fit everything they do into one ad.

So I thought this would be a good opportunity to share some rules on developing a good ad. I call them my Simplicity Rules.

- Know your audience

- Advertise where the majority of your audience is likely to see it

- Pull readers in with a catchy headline

- If using a graphic, make sure it is relevant

- Copy content should be direct and to the point

- Hone in on the benefits of your product or service

- Keep plenty of white space

- Do not forget the Call to Action

- Provide contact information

- Do not clutter the ad

Lets face it, we are all on information overload. If advertising is not presented in a manner that is invited and enticing to our audience, no one will read it. Cluttered ads are stressful and will be overlooked.

Simplicity truly does rule! Try it out.

June Bisel

BBG&G Advertising and Public Relations

BusinessCardContacts.com

Twitter: BBGGadv

Coupons Make a Comeback

2009-11-18T09:28:00.004-05:00

Great article here decitica.com/ talks about the changes in consumer behavior due to the recession.

The increased use of coupons is what spurred BusinessCardContacts to begin offering coupons through our site.

I hope you read the article Decita Marketing Strategy and Research and then visit our downloadable coupon section for great savings.

June Bisel

BBG&G Advertising & Public Relations

BusinessCardContacts.com

Visit me on Twitter - BBGGadv

Which name do you like?

2009-11-10T20:57:00.006-05:00

When my partner, Deborah Garry, and I started BusinessCardContacts a couple of years ago, we did so because we saw a need that was not being met right here in our own community. As owners of BBG&G Advertising in Middletown since 1997, we have our fingers on the pulse of the business community as it relates to marketing. We support our community, we buy local, and we encourage others to buy local.

We developed BusinessCardContacts to provide Hudson Valley businesses of all sizes a place to affordably and effectively reach their target audience using the web. As the Hudson Valleys Net Neighborhood, we provide businesses in our community a chance to promote themselves and tell their story. It provides the consumer in all of us the chance to find and research our local businesses online before making a buying decision.

BusinessCardContacts is a rolodex, so to speak, of businesses in the Hudson Valley. But it is also a site that encourages buying local. You can get to BusinessCardContacts two ways:

www.BusinessCardContacts.com

www.ThinkLocalFirst.biz

We just can not decide which one we like best, so we are having a vote.

Let us know which name you prefer. Leave a comment below, or vote via Twitter at http://twitter.com/BBGGadv

Taking the Mystery out of Social Media

2009-10-18T19:40:00.001-04:00

I had the privilege of being a co-presenter with my friend Rosemarie Monaco of Group M at a recent Rockland Business Association Womens Forum. The topic of the day The Basics of Social Media. Our presentation reviewed the very basics of Facebook, Twitter, Blogs, LinkedIn, and YouTube. We reviewed what we consider to be the Top 5 Social Networking sites as they relate to business from a branding and public relations standpoint.

The event was held at the Comfort Inn and Suites in Nanuet, and the room was full of both men and women with a large variation of knowledge in social networking. Our presentation format was conversational and very open to audience interaction. In retrospect, I am not sure that was a great idea, because Rosemarie and I probably only got about halfway through our presentation when it was 5pm and we had to call it a day.

It is amazing to me how many people want desperately to know about social networking, but are apprehensive to dive in. They know that they should get involved in it for the sake of their business, but their instincts tell them to be cautious.

Then there are those of us who have adopted social media as a way of life. It is a part of our every day routine. We take pictures and upload them to our Facebook to share with family and friends. We have renewed friendships with college and high school buddies. We blog regularly about our passion. We tweet words of wisdom. We check out YouTube to stay current on recent events, our favorite celebrities, or the latest scandal. We text. We chat. We download apps. We write on walls.

There is often some fear or hesitation in the unknown, and especially when that unknown often receives such bad press. Fears of identity theft, Facebook scandals, Facebook stalkers, personal information being out there for the world to see. Questions about followers, networks, friends, privacy, comments on blogs, comments on walls ... the list goes on and on.

It is true. Social media can be a bit intimidating. It is a whole new world. But it is also fun. And, for many businesses, it is an essential element for growth and success.

So, I urge everyone who is apprehensive to put aside your fears and just do it. Spend the time necessary to become familiar with the networking sites I have indicated. Find and read blogs on topics that are of interest to you. Comment on the blogs. Get involved in the conversation. And once you become more familiar and comfortable with the process, start a conversation of your own.

Because when it comes right down to it, that’s all social media is. It is a conversation. It is a way to be social and interact on the internet. It is not scary. It’s fun! That is why so many people are doing it.

If you are interested in learning more about Social Media as it relates to your business, contact me at Insight@BBGGadv.com

By the way, if this blog seems very formal today, it is because it is being very finicky and has decided it does not like apostrophes. So I have been forced to remove them in an effort to remove html jibberish. If I have missed any, I apologize!

June Bisel is a founding partner at BBG&G Advertising and Public Relations in Middletown, New York. Follow her on Twitter

Join Forces for Impact

2009-10-13T16:53:00.003-04:00

It's not easy for a small business to make a big impact these days. And as we all try to advertise a little here and a little there, the message gets lost among the clutter.

It is often the case where I will tell you "less" is "more".

To the woman sitting behind me in church - less perfume, please. To the two little girls in my life who I adore - less screaming, please. To the car dealers on the radio - less screaming, please. To the businesses who try to cram every benefit or feature of every product into one little ad - less info, please.

When it comes to ad size, however, it is often the case that "less" is just "less". And small ads often go overlooked. With an increase in businesses trying to get noticed on a small budget, the papers are jam-packed with small ads that, in fact, go unnoticed.

So what's a small business to do? Join forces and advertise together. There are many ways to do this, with formal or informal arrangements. And, it's getting easier every day, thanks to forward-thinking people who are organizing these types of collaborations.

BBG&G Advertising, through BusinessCardContacts.com, is providing opportunities for small businesses in the Hudson Valley to join forces and get noticed.

If you are interested in advertising on the web, on the radio, and in the newspaper, BusinessCardContacts now has MultiMedia Packages that do just that!

Check it out!

Target Reinvigorates the Staycation

2009-09-23T14:48:00.001-04:00

Many cash-strapped consumers cut back on their vacation plans this summer and took their "staycations" to the extreme by just staying home and not doing much of anything. Now, it's early autumn, the weather's been pretty great, and the natives are restless!

Well, if you are a regular reader of my blogs, or even the articles I write for the Hudson Valley Business Journal, you already know that there are loads of amazing things to do here in the Hudson Valley.

Supermarket retailer, Target has taken notice of the staycation trend and has begun sponsoring art and culture events in cities including NYC, Boston and Miami. Their sponsorships range from free Friday night attendance at the Museum of Modern Art to the Oklahoma City Arts Council's Twilight Music series. Going out to art museums and performing arts events for day trips are a great way to find excitement when a larger scale vacation just doesn't fit the budget.

This is another example of how local sponsorships can prove to be a strong asset to your business and help enhance the community. Take a page out of Target's book and sponsor local youth and arts events. People are looking to get out and find fun, low cost things to do and they will remember your company for being the one that sponsored the event that allowed them to do it.

June Bisel
BBG&G Advertising, Inc.
junebisel@bbggadv.com
845-291-7399
Visit us on Twitter: http://twitter.com/BBGGadv
BBGGadv.com

R U Twittering?

2009-09-03T12:47:00.001-04:00

Many people still do not know what Twitter will do for online marketing in the future. Whether it will be a powerful online marketing tool, or become a passing fad, has yet to be realized.

There seems to be a divide between ad-folk and the average consumer over the future of Twitter. Advertising insiders are more likely to think that Twitter can amount to something big, while 70% of consumers surveyed said that they didn't even know enough about Twitter to predict how effective it can be. So that begs the question: How useful can an online medium be if 70% of consumers don't even know what it is?

Twitter is still very young, and there is the ever-present generational divide of the internet that must also be accounted for. Twitter is used and recognized most by younger audiences and 1 in 5 advertising professionals think it will stay that way. Even among industry professionals, those under 50 had the most faith that Twitter would grow quickly within the next 5 years.

If your tweets can be interesting and useful to others, I believe that Twitter has a future in the online world. If you are considering using Twitter as part of your marketing, remember that its usage is highest among younger age groups, so craft your tweets accordingly but make sure you don't talk down to this audience.

I twitter. Do you? Click on the link below to see my twitter page.

June Bisel
BBG&G Advertising, Inc.
junebisel@bbggadv.com
845-695-1880
Visit us on Twitter: http://twitter.com/BBGGadv
BBGGadv.com

Elant Polo Picnic

2009-08-31T16:01:00.003-04:00

I have had the pleasure, this past year, of working with the dedicated staff and the members of the Polo Picnic Committee for Elant, Inc. a not-for-profit, community-based organization that provides nursing home care, assisted living, adult day care, home health care, and rehabilitation services throughout the Hudson Valley.

I have mentioned, in past blogs, the importance of becoming involved in your community. I have volunteered my time in what seems like a past life, when I was the leader of a 4H Club (The Cantering Clydesdales). Our group would regularly visit with the residents of the Arden Hill Life Care Center, which is now a part of the Elant family. Our club members were involved with horses and dogs, and would bring some of the more obedient pups to visit with the residents. What great memories!

Now, years later, my company BBG&G Advertising, donated our time to create the first Elant Calendar, which was distributed at the Polo Picnic yesterday. We worked with Barbara George, an Elant board member and a member of the Polo Picnic Committee, as well as members of the Elant staff, and we put together a beautiful calendar which included artwork from residents.

I wanted to write about this today, because I wanted to share the fact that when, in fact, you are giving to your community, it is often the case that you get much more in return. The Hudson Valley is such a wonderful place to live and work. I urge you all to get involved. Donate your time and your expertise to the community - your rewards will be great!

June Bisel
BBG&G Advertising and Public Relations
Visit me on Twitter
www.BBGGadv.com
Insight@bbggadv.com

Creating the At-Home College Workspace

2009-08-28T13:14:00.001-04:00

Back to school time is here. I know firsthand how much kids hate the audacity of marketers pushing back-to-school season earlier and earlier in the summer. Wal-Mart had back-to-school supplies fully stocked and displayed shortly after July 4th. At Wal-Mart, Independence Day meant just the opposite to students just beginning to enjoy their summer vacation.

For college-bound kids, back to school season means something very different than their younger counterparts. For many, it means moving out of the house again and back into the textbook jungle. This, like nearly everything else about our lives has become slightly soured by the recession. In fact, more students will be opting to stay home and commute to school this year. If a student is looking to save money, cutting out housing costs is a great way to do it.

This is an opportunity for retailers to profit by showing students that they understand what they are going through. I see an opportunity for businesses to allow students to Create Their College Workspace. Many students' bedrooms at home haven't been updated for a long time and are lacking the workspace function that would suit their current collegiate needs. Therefore, businesses can still sell desks, chairs, lamps, and organization materials that these young adults will need to create a college environment in their bedroom at home.

June Bisel
BBG&G Advertising, Inc.
Insight@bbggadv.com
845-291-7399
Visit us on Twitter: http://twitter.com/BBGGadv
BBGGadv.com

Ladies Night Out a Huge Success

2009-08-21T14:15:00.003-04:00

Last night, I spent a good part of my evening enjoying dinner, drinks, and shopping with some friends. And I was not alone!

The event, which I believe was organized by the Warwick Chamber of Commerce, brought out hundreds of women. We enjoyed music, appetizers, refreshments, and lots of good bargains. The stores stayed open late and they were filled. The best part, was that it was also a fundraiser for Orange County Safe Homes.

Partnering with other local businesses is always a good idea. I say it all the time. It is a great way to market your business and a win/win for all involved. Especially when a local non-for-profit can also benefit.

Join your local chambers, rotaries, and your industry-related groups. Get to know the other businesses in your area -- even your "competitors". Good relationships are key to every business. That doesn't just mean relationships with your customers. It includes ALL relationships.

I'd love to hear about organized events that you have held, or other ways that you have collaborated with local businesses to attract customers.

June Bisel
BBG&G Advertising and Public Relations
Insight@bbggadv.com
Visit me on Twitter

Hotels Expected to See Decrease in Revenues

2009-08-20T11:03:00.003-04:00

Findings in two recent studies indicate that challenges are ahead for the hotel industry.

Reports from Smith Travel Research and Cornell University's Center for Hospitality Research show that the demand for rooms is on the decline and the amount of rooms available are increasing. The challenges for the industry may include price wars, increased competition, and difficulties with contract renegotiations.

With a decrease in travel expected through 2010, the continued pressures of profitability will force some hotel operators to rethink their strategy and increase their marketing efforts.

Here are a few suggestions for hotel managers who strive to exceed the projected 55.1% average occupancy rate in 2010:
- develop beneficial partnerships
- improve loyalty programs
- keep an eye on new leisure or travel trends

Try your best not to get caught up in the price war. Offer good value and give your guests more than they expected.

June Bisel
BBG&G Advertising and Public Relations
Insight@bbggadv.com
Visit me on Twitter

Universities Revamping Recruitment Methods for the Facebook Generation

2009-08-14T10:00:00.000-04:00

There is a wave of social media marketing coming from colleges and universities seeking to market to teens. College marketing through social networking and other online media platforms is a great fit to the developing social marketing landscape. Teens spend a reported 31 hours per week online. They are active users of online media, downloading podcasts, reading blogs, and Twittering, Facebooking and Googling.

Colleges are already using social networking to communicate with and recruit high school seniors. Still, the question remains of how colleges will engage this hyperactive teenage market. Teenagers are hip to marketers' usual games. They expect to get letters in the mail. They expect emails. They expect banner ads. College bound teenagers will be receptive to colleges and universities who use the digital space in conjunction with traditional recruitment platforms to connect with them.

This means that using radio, TV, and direct mail are not obsolete, but integrating them with a smart digital engagement will bring the best ROI for recruiting colleges and universities. An online presence that really grabs teenagers attention and engages them will make your institution stand out from competing colleges.

June Bisel
BBG&G Advertising and Public Relations
Visit me on Twitter
845-291-7399
Insight@bbggadv.com

Really Cool Renovation Blogs

2009-08-10T09:00:00.001-04:00

During this recession, consumers have been holding off on large, expensive remodeling projects in favor of smaller projects that add personal touches to their living spaces. I discussed this trend in a March post, and since then, I have found some very cool blogs where people show off some of their home renovations, share inspirations, and provide how-to's online.

The first post that stopped me in my tracks was a project that I stumbled upon on Designsponge.com. The project was a woman named Lori's painted sun room floor. This was just such a beautiful, fresh take on painting a floor that I had to share it. Most times you see a painted floor, it is done on the outside to bring some color to a boring wooden patio, but this one has made me think twice about the idea of a painted floor.

Some other great sites for great home decorating ideas that I've come across are Remodelista, and http://www.budgetdesigner.blogspot.com/. Remodelista is a website that I have found great inspirations from. The designs are more upscale, but they provide good ideas that can be emulated on a budget. Budgetdesigner.blogspot.com offers very helpful and insightful advice on making decor renovations on a budget.

I found these sites to be very helpful and inspiring. If your business caters to the home improvement sector, you should be sharing ideas like this. Do you have a web site? Do you have a blog? Do you see where you're missing out? Get on the social media band wagon now. You'll be glad you did.

June Bisel
BBG&G Advertising and Public Relations
Visit me on Twitter
845-291-7399
junebisel@bbggadv.com

Do You Know What PR Stands For?

2009-08-04T11:08:00.003-04:00

So often, I find that people think PR stands for press release. But PR is so much more than that.

Public relations is a form of marketing that goes well beyond a simple press release. In fact, many PR campaigns don't even include press releases.

The goal of PR is to improve relations and communication with your public - your clients or prospects, the community in which you are located, the community you serve, your stake holders, your vendors, your employees. There are times when press releases are effective in reaching your public. But more often than not, it is just a piece of the puzzle.

So the next time you think PR, think beyond the press release. And remember, actions speak louder than words.

June Bisel
BBG&G Advertising, Inc.
junebisel@bbggadv.com
845-695-1880
Visit us on Twitter: http://twitter.com/BBGGadv
BBGGadv.com

Rain, Rain Go Away ... please

2009-08-03T13:55:00.002-04:00

I just returned from a one-week camping trip up in the Adirondacks. I really can't complain too much about the weather, but there was a bit more rain than I would have liked (imagine that). Truthfully, I probably would have been fine if it hadn't poured the entire last day. That just kind of put me over the top.

But, always with the mind of a marketer, I couldn't help but think, as I was driving home over the weekend, how all this rain we've been having has really increased the need for particular products and services.

The store at the camp certainly passed their Marketing 101 classes, and offered everything a camper may need to help stay dry: ponchos, umbrellas, tarps, dry wood, you name it. Other products that would be popular for homeowners would be sump pumps, drainage pipes, maybe even roofing supplies.

And I can't help but think how busy the basement waterproofing companies must be right now.

My point is, if you have the potential to sell a service or product that will help people through this crappy weather we've been having, then do it! If you're in a retail environment, make sure you keep the products in a highly visible area. For products and services alike, advertise like crazy. This is your chance to really profit.

June Bisel
BBGG Advertising, Inc.
junebisel@bbggadv.com
845-695-1880

Drink Birds & Beans Coffee and Save Birds

2009-08-03T13:31:00.001-04:00

It probably does not come as much of a shock to anyone that Americans drink one-third of the coffee produced worldwide. Whether you prefer Starbucks or Dunkin Donuts, iced or hot, dark or light, organic or not, there is no doubt about it: Americans need their daily caffeine fix, and they get it from coffee. For me, personally, the thought of that first cup of coffee is what helps get me out of bed every day, and I'm not embarrassed to admit it either :)

So what is your first thought when you take your first sip of that morning coffee? It probably is not, “I wonder if I am endangering species of birds and destroying the rain forest with every sip I take of this coffee?” Yet, that is exactly what most of us are doing as we wake ourselves up with a cup of Joe each workday.

Now besides being a coffee lover, I also happen to be a big bird lover, and I was amazed to have learned this. The good news is an up-and-coming coffee company – Birds and Beans – provides us with an option to drink an organic cup of shade-grown coffee -- saving the rain forest, and saving the birds.

Birds and Beans will soon be offering their products in the Hudson Valley, New York, but if you are interested and do not live in the area, visit their web site at birdsandbeans.com

I think this is a wonderful product and a great cause. What do you think?

June Bisel
BusinessCardContacts.com
BBGG Advertising, Inc.
junebisel@bbggadv.com
845-695-1880

A Good Time to Upgrade Your Web Site

2009-07-23T16:04:00.000-04:00

I came across a recent study on customers' satisfaction with their web shopping experience which shows it has dropped in recent years. Standards for the web are rising, and your business needs to keep up. Many of the top web retailers, including Apple, saw many consumers dissatisfied with their online shopping experience.

Let's face it. We all have higher expectations for web stores than we do for brick and mortar stores. We expect websites to be updated regularly and for the technology to be improving quickly. We are pretty impatient. And the more advanced technology gets, the most demanding we get!

As recently as May, Netflix and Amazon were #1 and #2 respectively in consumer satisfaction. Web sites with accompanied brick and mortar store chains, like Kohls.com and Target.com also saw improvements in customer satisfaction. Experts expect companies like these to incorporate in-store pickup into their web offerings.

Diversifying your web presence is important to consumer interaction. Increase the number of touch points between your business and consumers. Give your web developer a call to discuss all the options available through social media and advancements in technology.

June Bisel
Partner, BBG&G Advertising and Public Relations
BusinessCardContacts.com
SmartStrategies@BBBGGadv.com
845-695-1880

A Lesson in Green

2009-07-16T17:00:00.002-04:00

I have written quite a few posts about different ways that environmental initiatives effect business. I will likely continue to write posts on the subject, because consumers are consistently showing us that they are thinking and buying green despite the economy.

A new study published by the Grocery Manufacturers Association and Deloitte delivers a mighty wake-up call to grocery retailers. The study shows that 95% of shoppers are considering buying green products (isn't that great?). Sixty seven percent actively looked for green products in trips to the grocery store. However, only 22% of consumers actually bought green products. Why only 22%? A large part of the reason is because many couldn't find the green products they were looking for.

The morale of the story? Know what your customers want - and give it to them! There is a considerable missed opportunity when half of the consumers thinking about buying green products don't now where to find them. And this rings true for any business in any industry. Know your customer and give them what they want. Then, of course, make sure you let them know where to find it.

June Bisel
Partner, BBG&G Advertising and Public Relations
BusinessCardContacts.com
845-695-1880
smartstrategies@bbggadv.com

Panera in Fishkill, NY introduces lobster products!

2009-07-16T12:28:00.005-04:00

The Panera Bread in Fishkill, NY is introducing lobster sandwiches and salads! To celebrate, a lobster will be parading on Route 9 Friday, July 17 - Sunday, July 19. Come see the lobster Friday and Saturday from 11 a.m. - 2 p.m., and on Sunday from 12 - 2 p.m.! Show your love for lobster products and Panera Bread by coming to the Fishkill Panera Bread this weekend!

Carry over Your Socialization Skills to the Web

2009-07-02T14:18:00.011-04:00

Salons and day spas have always been a great benefactor of word of mouth advertising. Spas become popular when we tell our BFFs about a particular spa. Word of mouth is an incredibly effective marketing tool within this industry.

Typically, hair dressers, nail technicians, and other salon workers are very social by nature. Most people in the business know how important socializing is to their success. Now, salons and day spas need to recognize the strength of socializing online. In a recent survey, 57% of 18 to 24 year olds and 48.5% of 25 to 34 year olds say social media influenced their choice of a hair salon/barber or day spa.

Find fun ways to get into the online discussion. Send clients 'friend requests' on Facebook. Keep in mind, however, that most social media is not for making promotional pitches. Your online friends will quickly begin to ignore you.

Come up with something interesting to talk about on Twitter and offer your clients to follow you. Make sure that your subject matter has legs and can last more than just a few tweets. Post photos of your salon on sites like Photobucket, videos of make-overs on YouTube. Keep clients up to date by uploading photos of different hairstyles that ladies can come in and try. Anything that can be personal to your salon or spa that will keep potential clients interested will help your business.

June Bisel
BBG&G Advertising & Public Relations
SmartStrategies@BBGGadv.com
(845) 695-1880

The "I've just gotta have that" mentality

2009-05-07T15:45:00.002-04:00

In a weak economy.., consumers tend to only buy what they need. If consumers feel that they can do without your product/service — whether that's actually the case or not — your business is going to be significantly impacted.

Since 2006, many household products previously regarded as necessities have been placed in the luxury category by consumers. Microwaves, clothes dryers, air conditioners, and televisions all took a hit and have been dropping in sales.

Granted, this can be partially attributed to emerging technologies. For instance, there are now a variety of ways for consumers to watch TV — on their computers, mobile phones, and other little hand-held gadgets. And speaking of mobile phones, that's one industry that hasn't been hit by this economy. In fact, just as many consumers who felt that they needed a mobile phone in 2006 feel the same way today. (Read the report at http://pewresearch.org/pubs/1199/more-items-seen-as-luxury-not-necessity)

All is not lost if public opinion is saying that your product is no longer a necessity. People are still purchasing these products. College students will always need a microwave, and it will be interesting to see how many people feel that air conditioning isn't a necessity when the real summer heat hits.

Oftentimes, all it takes is the right marketing angle to show customers that they do need your product. If you feel that consumer opinion is placing your product in the luxury category because of this recession, let's talk. Or, better yet, talk amongst yourselves. I would LOVE to see the Hudson Valley business community come together and start doing some collaborative marketing. I always like to find the good in things. If one good thing comes out of this recession, it will be that our business community comes out stronger than we went in.

June Bisel
BBG&G Advertising and Public Relations
BusinessCardContacts.com
845-695-1880
smartstrategies@bbggadv.com

We Still Love our Cars!

2009-05-06T14:35:00.002-04:00

In my first April post, I flashed a beacon of hope for realtors that there was still hope and that people were still planning to buy homes (http://www.businesscardcontacts.com/2009/04/realtors-homebuyers-are-still-out-there.html). So, it is only appropriate that in one of my first posts of May that I flash another beacon of hope. This bit of encouragement is for those in the business of selling cars.

According to an online survey conducted by R.L Polk & Co., more than half of consumers in the U.S are planning to purchase a car within the next two years. Although many consumers are wary of buying from American automakers, this is still a good sign for auto retailers.

The percentage of people looking to purchase varies among regions. The survey results show the Great Lakes as the region with the lowest percentage, but even they have 51% looking to buy cars within 2 years.

So, for car dealers in the Hudson Valley, and even those looking to sell their own car, the auto market is not frozen. More than half of consumers are still shopping for cars and planning to make this purchase within the next two years. Make sure that you have the kinds of cars that they are looking for in their inventory. They want reliable, affordable, efficient vehicles. And the Eco-friendly trend is here to stay.

June Bisel
BBG&G Advertising and Public Relations
BusinessCardContacts.com
845-695-1880
smartstrategies@bbggadv.com

Mothers Want Fun Foods for their Children

2009-05-05T15:20:00.001-04:00

While there are different ways to market your products to children, the most effective seems to be through us Moms. Yes, it's true .... us mothers control the majority of household spending and make key decisions on what our children eat.

Studies are showing that mothers favor healthy choices in their children's diet, but also look to choices that our children find fun and tasty. 86% of mothers surveyed said that the highest priority for their food choices is nutrition. 82% said that the food should establish good eating habits. Although health is unsurprisingly a top priority, the survey also shows that mothers are trying to strike a balance between health and convenience. Amazingly, 80% cited that a high priority when making food purchases is simply that it "fills them up". Having two teen-age boys, I can totally understand that!

There is a fine line that food manufacturers must walk between nutrition and convenience. Each is a highly desired characteristics for mothers, but we certainly don't want to succumb to buying unhealthy processed foods for the sake of convenience.

We mothers are very busy, but still want food that will promote healthy eating habits in our children. If your business sells healthy foods that can help us moms find that balance between healthy and fun, make sure you let us know about it. It will benefit everyone!

June Bisel

BBG&G Advertising and Public Relations

BusinessCardContacts.com

845-695-1880

smartstrategies@bbggadv.com

Facebook Success Story

2009-05-04T13:23:00.000-04:00

Up until recently, I hadn't even heard of "Toasted Heads". But, success stories in Social Media just fascinate me and I am eager to share them with you whenever possible.

Toasted Heads is a premium wine brand, which has recently become an unlikely success story in social media. They created a profile page on Facebook and increased their stated fan base from under 1,000 to 3,334 Facebook fans as of today.

More than tripling their their fan base on Facebook was not expected because of the exclusivity of the fan base. However, this serves as a lesson to everyone that effectiveness through online social networking media is not just for the Pepsi's, CNN's and Ashton Kutcher's of the world.

If you're considering establishing a presence online, look at what these brands have in common. For one, branded content is very important to your web presence. Toasted Heads uses brand related gigs like the "burning question of the week" and tips to "fire up your life." Ashton Kutcher became the first person with a million Twitter followers with a publicity stunt promising to punk CNN owner Ted Turner if he could reach a million followers before the cable news station.

Toasted Heads also reached out to its own informal friends list, which then created the opportunity for the fan base to spread through word of mouth. Then it was coupled with targeted marketing efforts to drive people to sign up as fans on its Facebook page. Follow the patterns that made these companies successful on social media platforms and use online resources like Facebook, Twitter and BusinessCardContacts.com to their fullest extent to make your web presence effective.

June Bisel

BBG&G Advertising and Public Relations
BusinessCardContacts.com
845-695-1880
smartstrategies@bbggadv.com

Recession Chic Hits the Teenage Demographic

2009-05-01T10:00:00.000-04:00

Teenage girls are turning into little Recessionistas as the average spending on clothes in the 12-18 year old crowd is down nearly 20%. But while spending on clothing is down, the same demographic is spending about 10% more on both shoes and accessories. The psychology of teenagers can be so confusing sometimes.

As an fan of TLC's What Not to Wear, I know that a solid wardrobe is built around pieces that you can accessorize to create several different outfits. Teenagers and their parents are being more selective, price conscious, and value-driven in their clothing purchases. So, while overall teen spending is down 14%, they are still looking to get the most out of each article of clothing they own and purchase.

If you market to teenagers in this sector, then this is a figure you cannot ignore. Make sure you offer accessories to these buyers and increase the value of each purchase they make.

June Bisel

BBG&G Advertising and Public Relations

BusinessCardContacts.com

845-695-1880

smartstrategies@bbggadv.com

Stop and Smell the Paint

2009-04-30T14:44:00.000-04:00

Ingenuity is something that I talk about quite often in my blog. So it should be no surprise that a story about a new line of paint by Dutch Boy caught my attention. Dutch Boy is launching the first paint ever designed to remove odors from a room. I can't imagine how it works ... but having a house full of pets, I'm lovin' the idea!

Dutch Boy Refresh, as it is called, is such an innovative product. Why buy a plug-in air freshener when I've got four walls of odor elimination? They are using TV and online banner ads to promote the new product, but my favorite part is the interactive portion of their marketing effort.

Their promotion, called "My House Stinks: Rate the Rooms" is allowing consumers to upload pictures of rooms in their house that they believe would be a good candidate for the worst smelling room in America. Consumers can also rate other peoples' rooms. My dog, Dandelion would not be happy to hear this, but I may post a picture of her little condo in the basement on this website.

This interactivity is what makes the modern internet, or Web 2.0 so great. Use it to get customers involved with your brand. It will make them feel like they have a more personal relationship with your business.

June Bisel
BBG&G Advertising and Public Relations
BusinessCardContacts.com
845-695-1880
smartstrategies@bbggadv.com

Feel Good Spending Will Boost Drive-Ins

2009-04-29T15:17:00.000-04:00

In a post that I wrote two weeks ago called A Snickers for Your Troubles, I talked about how the success of candy manufacturers during economic downturns can be attributed to people's willingness to purchase things that make them feel good.

The entertainment sector is also poised to benefit from this "feel good spending", which I've heard being called the Tootsie Pop Bump. Consumers are planning to spend either the same amount or more compared to last year on music, video games, and trips to the movie theater.

Seventy-three percent of consumers surveyed said that they are planning to spend the same as last year or more on movie tickets. This number is up from 66% in the previous year.

This is great news for the Drive-In movie theaters of the Hudson Valley. The growth of this market coupled with the beautiful weather makes for a blockbuster opportunity for drive-ins, who can also benefit from the boost in candy sales from the Tootsie Pop Bump.

We are so lucky to still have drive-ins here in the Hudson Valley. Many of our neighboring communities witnessed their local drive-ins close years ago. So, I hope they have a GREAT year, and many more to come. And if you're looking for something fun to do with the kids this summer, take them to a drive-in ... they are good, old-fashioned fun!

June Bisel
BBG&G Advertising and Public Relations
BusinessCardContacts.com
845-695-1880
smartstrategies@bbggadv.com

Warm Weather Brings an Increase in Outdoor Activity

2009-04-28T18:28:00.003-04:00

This week in the Hudson Valley, we saw the first really hot days of the spring, which felt more like a flash of summer to me. The first extreme break in the weather has brought everybody outside to bask in the sun after the long winter. So what will be the most popular outdoor activities that people will be participating in this spring and summer?

Bicycle riding, hiking and exercise walking were among the top outdoor activities in 2008. This year, they are all expected to increase in popularity. Hiking is expected to have the largest increase at 19%, bicycle riding with 11.4% and then exercise walking with 7.6%. And 9.2% more people are expected to exercise with gym equipment than in 2008 will exercise.

With an increase in outdoor activities, this is a great opportunity for all of the sporting goods shops in the Hudson Valley, as well as businesses that sell athletic or hiking shoes, or outdoor equipment retailers. Weather like the 80-plus degree days that we saw this week will be sure to make consumers think about outdoor purchases for the warm months.

What will you do to take advantage of the outdoor spirit that this fresh weather brings to the consumers?

June Bisel

BBG&G Advertising and Public Relations

BusinessCardcontacts.com

Green Initiatives Making Progress

2009-04-27T12:27:00.000-04:00

Last week we celebraed Earth Day, and I can't help but notice that each year, that seems to mean a little bit more, as green initiatives become "the norm". I hope that everyone took the time to appreciate our planet on that special, rainy day and that you took special notice of the steps many businesses are making to be more Eco-friendly. Hopefully, everyone is doing their best to be "green", but we can always get good ideas from the leaders in the green revolution.

One thing I'm so happy to see is that venture capitalists are making investments in green technology even amid this recession. According to what I've read, in the first quarter of this year, 59 deals were made in green technology valued up to $836.1 million. Forty three percent of those investments made were in solar power, 15% were in battery/energy storage, 10% were in the automotive sector, 11% were in bio fuels and 7% was in wind energy.

If the investments in environmental technology continue at this pace, investments could be up to $3.3 billion by the end of this year. If you are in any way involved in efforts to advance environmental technology, make sure to spread the word throughout your community. There may be volunteers willing to help out, or investors willing to help fund your advancements.

June Bisel

Partner, BBG&G Advertising and Public Relations

BusinessCardContacts.com

845-695-1880

Who's Still Spending?

2009-04-23T11:28:00.012-04:00

No consumer is immune to the effects of this "economic event" that we are trudging through. I've mentioned in my blog earlier that consumers are actively cutting back on impulse buys, expensive food purchases, and vacations.

But not all consumers are impacted in the same way. I have come across some research indicating that while the behavior of the Baby Boomer generation and Generation X(ages 25-34) is actively changing in response to this economy, the behavior of other age segments is being impacted less by the trials and tribulations of the economy.

Higher income seniors and Generation Y (consumers ages 18-24) aren't making large changes to their buying behavior. Generation Y consumers have the least financial obligations of all of the groups and the higher income seniors generally have more of a savings cushion than any other group, which could lead these groups to feel more comfortable living their normal lifestyle.

Individually, these two consumer groups represent a small segment of total consumer spending power -- seniors at 14% and Generation Y at a mere 5%. However, if these age groups are your business's main revenue stream, then it is very important for you to know that although everybody is cutting back to some extent, the purchasing behaviors of these two groups are impacted the least by the down economy.

June Bisel
Partner, BBG&G Advertising and Public Relations
BusinessCardContacts.com
SmartStrategies@bbggadv.com

Mother's Day is coming!

2009-04-22T15:45:00.002-04:00

I just love Mother's Day. We have a tradition in my house that every year my kids help me plant my annuals on this special day. Gardens surround my house, and I have quite a few planters on my deck, so this is no easy task. But, year after year, my kids help me with no complaint, which is really the most amazing part. And at the end of the day, the place looks just great.

As I mentioned in my post from last Thursday, holidays give businesses the opportunity to have fun and be creative. Yes, spending may be down a bit, but people are still going to buy gifts for their Mommies. Flowers will still be the most popular gift; card sales will still be strong; and restaurants still expect the day to be the busiest of the year. What consumers will probably be buying less of this year are gifts for women who aren't their mother -- like for aunts, godmothers, and family friends.

Four out of five Americans are still going to celebrate the holiday, so think outside of the box about how your company can put its unique stamp on Mother's Day. Will your store give out roses to women? Will your restaurant have live music?

Let us know what your business is doing to lend some ideas for consumers on this special day. And to all you Moms out there ... have a great day!

June Bisel
Partner, BBG&G Advertising and Public Relations
BusinessCardContacts.com
845-695-1880

An After School Marketing Opportunity

2009-04-21T14:56:00.000-04:00

As a mother, I know the troubles that working parents face in considering what to do at the end of their kids' school days. Who's going to pick the child up? Do we want to pay a babysitter? Do I want my child to walk home on their own?

Issues like these are the reasons why after school programs are very important to the vast majority of parents. According to the findings of the Afterschool Alliance in fall 2008, 89% of consumers felt that after school programs were important. Seventy six percent found after school programs a necessity for the community and that funding for such programs should be increased.

This sentiment about after school programs presents a great sponsorship opportunity for local businesses. Think about a way that your business could coordinate with a local school to create or sponsor an appropriate after school program. A partnership of this nature would give your company a great advantage with brand recognition from parents and children alike.

... just something to think about.

June Bisel
Partner, BBG&G Advertising and Public Relations
BusinessCardContacts.com
845-695-1880

Developments in Small Joint Replacements on the Rise

2009-04-20T15:51:00.000-04:00

As we all know, baby boomers, representing the largest segment of the American population are aging. This aging segment is one most commonly seeking surgeries for bone and joint replacement, which is causing a new trend in this sector of the medical community.

Hip and knee replacements have established a strong presence in the medical device market with powerful companies being Zimmer and Johnson & Johnson. Now, with the maturity of the hip and knee replacement market, the medical community is seeking forge developments in smaller bone and joint replacement devices.

This has already created new competition among developers to make the best implants, replacements, and other devices that doctors will use to help those suffering from hand, foot, elbow, and ankle problems. The medical community will ultimately benefit from the medical advances forged by this influx in competition.

Hospitals in the Hudson Valley will be watching these new developments closely, as they are working hard to successfully compete against their city counterparts for the trust of the Hudson Valley residents. What is equally as important is that local healthcare facilities take the time to educate all personnel on the newest technology and that everyone communicates these new advancements to current and potential patients -- both verbally, and through marketing material.

As hospitals in the Hudson Valley are well aware, patients will turn elsewhere to seek out the most advanced technology available.

June Bisel
Partner, BBG&G Advertising and Public Relations
BusinessCardContacts.com
(845) 695-1880

Soda Usage Fizzing Down

2009-04-17T14:04:00.000-04:00

Earlier this week, we discussed the current trend of Americans using more olive oil in their diets in order to eat healthier. What I've also noticed is the consumption of soda is declining as part of this same trend.

Consumers are turning away from soda over concerns about weight loss, adverse health effects from high fructose corn syrup and from the use of other artificial sweeteners. Thirty-four percent of beverage buyers say that they have turned from soda to bottled water for these reasons. Personally I still love my Diet Pepsi. What do you drink?

In the past five years, energy drink consumption has nearly doubled and a recorded 11 million adults have started drinking sports drinks. Tea and coffee have also found success in the decline of soda usage. Retailers should make sure that you carry a good mix of these different drinks. While consumers will still buy soda, the shift in demand is one that you cannot ignore.

June Bisel
Partner, BBG&G Advertising and Public Relations
BusinessCardContacts.com
845-695-1880

The Simplest Things Bring Opportunity

2009-04-16T11:23:00.006-04:00

I try, in my blogs, to give businesses ideas and information they can use in promoting their product/service in order to successfully navigate through the current economic times. And I truly believe that with insight and innovative thinking, the best of us will come out of this stronger than we went in.

If you're a regular reader of my blogs, or if you keep track of the industries who are benefiting from this recession, you already know that the fast food restaurants are doing well. One reason, of course, is that they offer value. The other reason is that they continue to use innovative thinking and smart strategies to secure as much of their market as possible. And, they don't miss out on ANY opportunities to market themselves.

Taco Del Mar, Cinnabon, MaggieMoo, Chick-fil-A, McDonald's, TGI Friday and Papa John's are some examples of fast food restaurants who capitalized on tax day. Free tacos with coupons generated via online registration; free Classic Bites, again with online registration; buy one get one free promotions; "tax relief dinner certificates"; McCafe customized postage stamps ... these are just some of the innovative promotions that were in place yesterday as so many Americans scrambled to get their taxes done in time. And when you think about it, who has time to cook dinner? Fast food is the perfect combo with Tax Day.

I'm wondering how many local businesses thought to capitalize on this. I know my local pizzeria didn't, because I was there. But perhaps next year they will.

If your company ran a special promotion for Tax Day, please share it with us. And, don't forget... Earth Day is coming up, Cinco de Mayo, Mother's Day, Father's Day, Memorial Day, 4th of July... it just never ends. Be creative, have fun! Think about your customer and what you can offer them that will make their life easier, more fulfilling, a little happier... and, don't forget, coupons are very big right now. People just love them. And if you can collect information for your database while offering your customers a discount, then all the better!

June Bisel
Partner, BBG&G Advertising and Public Relations
BusinessCardContacts.com
smartstrategies@bbggadv.com

Americans Want Olive Oil

2009-04-15T14:46:00.000-04:00

Healthy living is an topic that is prevalent on the minds of many American today. People are less concerned with dieting for weight loss, and are seeking healthy eating alternatives in an effort to live longer and healthier.

With this trend, olive oil is becoming more common in the American diet than ever before. Olive oil has received a lot of media attention in recent years for its versatility in the kitchen and positive effects on the body, creating a booming demand for the product. Its sales are expected to reach $1.3 billion by 2013.

Consumers want to use olive oil. It is more expensive than butter and vegetable oil and other dressings, but American consumers don't mind paying the higher price for the unbeatable health benefits.

This is an opportune time for local restaurants, markets, and whole food retailers to educate consumers on the use of olive oil in their diet. Provide recipes that utilize olive oil with their purchases. Feature olive oil in your marketing communications. Provide free samples of delicious dishes cooked in olive oil.

June Bisel
Partner, BBG&G Advertising and Public Relations
BusinessCardContacts.com
(845) 695-1880

The Clever Oral Hygiene Industry

2009-04-14T14:15:00.003-04:00

The oral hygiene industry isn't usually thought of as one that can show heavy growth. People will buy toothpaste routinely and they already use mouthwash and breath mints.

But in recent years, this industry has used constant product innovation and solid marketing efforts to push their sales from $9.1 billion in 2008 to a projected $10.9 billion in 2014. Teeth whitening products, dissolvable breath strips and invisible braces are gleaming examples. The oral hygiene industry is a great example of how strategic marketing can bring substantial revenues to products.

Dentists, as well as local drug stores/pharmacies, will benefit by keeping up-to-date on the latest trends in the oral hygiene industry. Stay ahead of the curve so that you can profit when these trends build momentum. This could also be an opportunity for dentists to partner with local retailers by providing coupons or vouchers for oral hygiene products.

BusinessCardContacts.com is in the process of organizing a program that includes radio or print advertising to members who feature exclusive coupons on our site. Call or email me for details. It's a GREAT opportunity to affordably market your business.

June Bisel
Partner, BBGG Advertising and Public Relations
BusinessCardContacts.com
(845) 695-1880

A Snickers For Your Troubles

2009-04-13T14:07:00.006-04:00

There's nothing like comfort food when times are bad. And candy, especially chocolate, is one item that people have always turned to for a "lift-me-up".

The candy industry has always been a sweet spot for a sour economy. During the Great Depression, the sourest of all sour economic times, Tootsie Pops and Snickers made a name for themselves. With just a small investment, candy can provide a large emotional benefit and give people a much-needed immediate gratification.

Retailers who sell candy should be sure to display their sweet treats prominently, in an optimum "impulse buy" location, like near the registers. And if you're not currently selling candy, but you do own a retail store where candy sales could help your profits, then this is a good time to seriously consider cashing in on this growing market.

Non-sugarcoated businesses should use the success story of the candy industry to discover ways they can provide their customers with low-cost solutions that fulfill a need. That is the real reason this industry has flourished in tough times.

June Bisel
Partner, BBG&G Advertising and Public Relations
BusinessCardContacts.com

Advertising During The Recession

2009-04-10T16:02:00.000-04:00

There are two very distinctive marketing strategies for dealing with recession. One is to focus on the bare necessities to keep your company out of the red. The other is to take advantage of the fact that the competition isn't spending and use the opportunity to bump up your advertising.

For the companies that are taking the aggressive route, there is one thing that you must keep in mind. When increasing the spending on advertising, do not solely increase your dollars spent on placements and frequency. Make sure that you are investing on fresh creative advertising ideas that are targeted to your most profitable customers. Make certain that the creative is something that is going to compel your prospects to take action. Speak to their needs.

History shows that companies who do spend during a downed economy come out of the slump ahead of the competition. Any business looking to invest in your advertising during this recession need to consult an advertising agency to keep your advertisements fresh and relevant to consumers.

June Bisel
Partner, BBG&G Advertising and Public Relations
BusinessCardContacts.com

Product Labels and Your Business

2009-04-09T12:44:00.000-04:00

A new study has unveiled that consumers consider product labels to be the most important source for information when shopping for healthy and organic foods. This is more proof that consumers want information in the quickest, most convenient ways possible (Why do you think Snapple Facts are so popular? Worldly facts right under the cap of your Mango Madness).

When deciding on what healthy foods to purchase, consumers are looking on the product packaging to find the information they desire. But they're looking for more than just nutrition facts on the labels. They want to know the company's story. Is this product made by a local small business? Does the company use energy efficient means of production?

The point of this research goes far beyond aisle 5. No matter who your audience is, nobody wants to look too hard to find out about your company. All materials coming from your business should have the company's personal brand stamp on it. Put your tagline on your business cards or in the bottom of your email signature. Put the company logo on folders that you hand out at events.

Use your BusinessCardContacts.com profile and get a banner ad on the site to tell the Hudson Valley about your company's personality.

June Bisel
Partner, BBG&G Advertising and Public Relations
BusinessCardContacts.com

Acquiring Charitable Contributions in a Sluggish Economy

2009-04-08T14:26:00.011-04:00

With incomes hurting, and bills and responsibilities mounting, both businesses and individuals have less money for their own expenses. This, in turn means that they will have much less money to give to others. These are facts that most nonprofit organizations are wrestling with in this harsh economy. And, unfortunately, one-third of consumers are planning to give less to charity in 2009.

One method to keep contributions coming your way is to use fundraisers with very specific purposes and to communicate these purposes to the public. Sixty percent of people prefer to give "designated gifts" to non profits as opposed to simply giving money to an organization in general. Let the public know that you are raising funds to build a 4H Park, to feed the hungry, or buy new medical equipment for a free clinic. Whatever the purpose of your fundraiser is, make sure it is clear, specific, and worthwhile to potential donors.

Use the internet to your advantage, as well. People who use social networks to follow their favorite charities are commonly the most engaged. The majority of them specifically discuss charitable causes, which usually means good word of mouth for your non profit organization.

Use your listing on BusinessCardContacts.com to spread the word about your latest fundraising effort to potential business donors in the Hudson Valley.

June Bisel
Partner, BBG&G Advertising and Public Relations
BusinessCardContacts.com

More thoughts on coupons

2009-04-07T14:24:00.000-04:00

While social media is currently attracting the most industry attention, it is not the only way for businesses to target younger people online. And, it still has not proven itself to be a profitable means for advertisers to target and engage consumers. A new study from Information Resources, Inc shows that online coupon offers are still a very effective means of prompting young consumers to make purchases.

Half of 18 to 24 year olds reported that they would be very likely to use online coupons. Older age groups reported only up to 40 percent that would take advantage of online coupon offers. Newspaper coupons were reportedly dominant than their internet counterparts among all age demographics, the biggest margin being in demographics of 25 and over.

I still want to caution you on the consequences that moderate to heavy reliance on coupons can have on consumer perception of your company. Your product offerings must bring value to younger consumers in order for your online coupons to bring lasting profitability to your business. (Read the downfalls of frequent coupon usage in my March 12 post, http://www.businesscardcontacts.com/2009/03/other-side-of-coin.html).

Use coupons sparingly. Only with the proper implementation can internet coupons boost your sales to younger audiences and bring long term benefits to your business.

June Bisel

Partner, BBGG Advertising and Public Relations

BusinessCardContacts.com

Take Your Time When Planning For Crisis

2009-04-06T12:10:00.013-04:00

I read a blog today by Kevin Eikenberry that spoke about the need for companies to be wary of the negative effects that working too fast can have on their business (http://www.kevineikenberry.com/blogs/2009/04/speed-kills-five-situations-where.asp). Some of his lessons stated that "Speed kills problem solving," "Speed kills planning," and "Speed kills dialogue." This insight of how businesses rushing through things is often counterproductive reminded me of my March 27 post on planning for a crisis.

Crisis management needs to be well thought out. It takes more than one sitting to assess the different scenarios in which something can go wrong and to develop a plan to address them. When a crisis happens, it is true that companies need to respond quickly. However, a quick response unaccompanied by a well thought out plan runs the high risk of not effectively addressing the problem.

June Bisel

Partner, BBGG Advertising and Public Relations

BusinessCardContacts.com

A Strategic Plan for Surviving this Economic Crisis

2009-04-02T16:40:00.003-04:00

The good news is, the stock market has been doing well the past couple of days. But the reality of the situation in our recent economy is that we have no idea what tomorrow will bring. And if your business is like most, you need to take a serious look at your strategic plan for the next year and make some serious adjustments.

While decrease in earnings can cause panic for some, and will most certainly be a challenge for most, the shift in our economy can present opportunities that may actually end up making our businesses more profitable in the long run.

Lets face it, change is not easy. And most of us do not make change happen unless we are really forced to. But sometimes change is a necessary evil. Sometimes the processes we have adopted over the years cease to be effective. Or, the slowing of business may necessitate layoffs. Job descriptions may need to be adjusted in order to adapt.

With technology constantly changing, there may be equipment available today that was not available a couple of years ago, equipment that may be able to increase productivity and cut costs at the same time.

Maybe it is time for your business to set aside a day for a planning retreat and start to take a serious look at the way you are doing things. I bet there is not one of us who cannot find ways to seriously cut costs and become more efficient and more profitable.

June Bisel

Partner, BBG&G Advertising and Public Relations

BusinessCardContacts.com

Realtors, Homebuyers Are Still Out There

2009-04-01T13:59:00.008-04:00

Most people agree that the housing market was a major catalyst that sparked the recent economic downturn. However, there is good news for realtors.

According to a new study conducted by The Move research group, a total of 23% of Americans are still planning on buying a home within the next five years -- 12.8 percent of those within the next two years. Of those people, more than half are first time homebuyers.

Americans have been cutting back and postponing many major purchases for some time now, and those postponing home purchases will soon have a good incentive to take the plunge in '09. The recent stimulus package offers an $8,000 tax credit for homebuyers. That is going to be very tempting to homebuyers.

While many are still unaware that the credit even exists, realtors can benefit greatly from advertising the incentive and helping homebuyers sort through the details.

Potential home buyers are out there! Realtors, it is up to you to be proactive in encouraging them to choose you over your competition and to convince those that are still on the fence that this is the perfect time to invest in a home.

June Bisel

Partner, BBG&G Advertising and Public Relations

BusinessCardContacts.com

A Wise Word About the Easter Bunny

2009-03-30T16:16:00.009-04:00

Like most categories of spending this year, Easter spending is set to be down this year. Last year, consumers spent an average of $135 on Easter items. This year, according to NRF's 2009 Easter Consumer Intentions and Actions Survey, the the average consumer will spend a projected $117 on flowers, candy, clothes and food for the holiday.

Many people still view Easter as the official kick-off to Spring. So, with total spending expected to reach over $12 billion, there are still plenty of consumer dollars to go around. And since Easter is coming three weeks later than it did last year, it gives you some extra time to get consumers in your stores for Easter spending.

The "buy local" movement is also picking up speed just in time for the Easter holiday season. Local businesses need to take advantage of this opportune time and advertise their Easter/Spring sales to get their share of the Easter spending season.

A Tip on Organic Advertising

2009-03-30T12:53:00.002-04:00

I have had a profile on Facebook for some time now and one thing that I have noticed is that the ads are as organic and ever-changing as my profile itself. In fact, the ads are always changing, and offering me things that seem to coincide with my interests as outlined in my profile. This is no accident. Facebook places ads that are specifically targeted to me. This is part of Mark Zuckerberg's plan to make Facebook profitable.

So, how does Mark Zuckerberg's plan influence your business? I'm not telling you to go out and buy Facebook ad space, unless that is part of your marketing plan. It is still not certain how well this type of advertising in the social media space works.

A lesson that you can learn from the college-boy wonder is to get to know your consumers. Read industry research. Read this blog. Utilize customer surveys. Ask customers questions. Then create marketing programs that address what the consumer wants.

June Bisel

Partner, BBG&G Advertising and Public Relations

BusinessCardContacts.com

Planning for Crisis

2009-03-27T11:49:00.003-04:00

If there's one thing you can always count on, it is the fact that something, somewhere, at some point is going to go very wrong.

A lawsuit, an employee acting inappropriately, an accident, a major product flaw, a fire, a bomb-threat ... you name it. No business is exempt from the possibility of a crisis.

How you manage yourself and your business in the first hour or two of a crisis, is critical. Yet most of us don't have any idea what we would do and instead of putting a plan into motion, we just react. Unfortunately, our first reaction may not necessarily be the best course of action.

It may seem like a stretch, but planning for a crisis situation really is a part of marketing and public relations, because it has to do with the way the public views your company.

So, sit down today and jot down some of the likely crisis situations that you may face in your industry and discuss a plan of action for each. Also, think about who you should contact and include their names and contact information in your Crisis Management Plan.

Hopefully, you'll never need it. But, if you do, it will be time very well spent.

June Bisel

Partner, BBG&G Advertising & Public Relations

BusinessCardContacts.com

Who Do Consumers Trust?

2009-03-26T14:19:00.006-04:00

New studies done by JupiterResearch are reaffirming a long-standing, well-known fact -- consumers trust each other much more than they trust you. They understand that businesses who want to turn profits may have a bit of a hidden agenda, while fellow consumers do not.

What is new about this finding is the effect that this consumer attitude has on shopping in this digital age. With consumers looking to reduce their spending, 45% looked at 3 or more web sites to research their latest purchase. About one in five used internet resources to help them decide where to make a purchase. They are taking advantage of the community aspects of the internet and looking to user ratings and reviews, other third party sources, and online forums to help them make their purchasing decisions.

Collect good consumer testimonials and include them on your web site. Invite appropriate third parties to review your business services and include those on your web site. All of these trust-building elements can be added to your BusinessCardContacts.com profile.

June Bisel

Partner, BBG&G Advertising and Public Relations

BusinessCardContacts.com

Who Are You? Brand Your Business

2009-03-25T16:02:00.004-04:00

Successfully marketing your business starts with figuring out who you are and what your story is. What is the personality of your business? Your business’s brand should be the core of your marketing messages, because those businesses with a clear brand are most remembered by consumers.

Too many businesses operate without telling their story to consumers. Branding isn’t a concept just for big corporations. Small businesses can benefit just as much from branding if not more, because small businesses have a more concentrated consumer base.

For example, if you run a pizza shop, do you take pride in serving the best deep dish? Does your pizza shop have a genuine Italian atmosphere? Is your store the hippest place for high schoolers to stop by with friends and grab a slice?

Work on defining the personality of your business and let the brand personality permeate through each sale, product development, and decor choice. This will set the stage so that when you are ready to create an ad, or to hire an accomplished agency to make ads, then they will be unique and memorable.

June Bisel

Partner, BBG&G Advertising & PR

BusinessCardContacts.com

Relationships, Relationships, Relationships

2009-03-24T15:55:00.008-04:00

Sometimes, the key isn't who you know, but if the people you do know trust you and respect you. A key ingredient to success in business (so important that I had to say it 3 times in the title) is your ability to develop positive relationships with people. For those in retail settings, the first step is showing consumers that they are of great value to you.

But the importance of relationships transcends your company's dealings with customers. It's people that make businesses tick, and your company's relationship with those people can either help or hurt your business.

It is important to your business that positive relationships are kept between your company and its vendors, manufacturers, and any other entities that your company has contact with along the supply chain. When the economy is as bad as it is now, many businesses are looking to cut costs. If your clients trust you and feel that they are valued by you, then your company is less likely to be cut when budgets tighten.

Find ways to establish trust and credibility to your corporate relationships such as making calls to ensure quality or being insightful in your offerings of new services. Don't make others feel that you are offering a different service just to fill some type of quota for the month, but rather because they will actually benefit from it.

And enjoy your business relationships. After all, if you're like most of us, you spend a good amount of time doing business.

June Bisel

Partner, BBG&G Advertising & PR

BusinessCardContacts.com

Professional Networking Opportunities Rise in Social Networking

2009-03-23T14:26:00.009-04:00

According to the newest Nielsen Company online social media study, the fastest growing segment in social networking media in 2008 was in the 35-49 year old demographic. Facebook, the dominant player in the global social networking media world added twice as many 50-64 year old users as they did users under 18 in 2008. This is an indicator that the user makeup of social networking media is changing.

This means that more businesspeople will be on Facebook, Twitter, and on blogs. This trend can open up Facebook to professional networking opportunities, in addition to the social aspects that the social networking sites have already established.

Think about adding clients as friends on Facebook, inviting them to your companies' Facebook groups, or following their tweets on Twitter. Professional interaction can become much easier and more personalized through these social networking media means if it is used properly.

Are you on Facebook? We are! Look for Businesscardcontacts.com on facebook today.

June Bisel

Partner, BBG&G Advertising & PR

BusinessCardContacts.com

New Love for Twitter

2009-03-20T16:32:00.003-04:00

I have to admit, at first I just didn't get the whole Twitter craze. Why do I care what someone else is doing right now? And, more importantly, why would anyone else care what I'm doing?

For those of you who are unfamiliar, Twitter offers a 25 words or less format for "tweets". It allows users to stay connected to those they choose to follow; and, with followers of your own, it allows you to stay connected. Twitter, combined with the ability to put the internet in your pocket with Blackberries and iPhones, opens up grand new possibilities in the social networking media landscape.

Here's an example of just how cool it can be. One of the people I follow is Terry Moran, Co-anchor of Nightline. Just this past week, Terry was in the courtroom while AIG CEO Edward Liddy testified on Capitol Hill about the controversial bonuses given to executives. No electronic devices were allowed in the courtroom, so Terry would sneak out to the hallway as often as possible to keep his followers informed. Connect with Terry at http://twitter.com/terrymoran

WeFollow.com provides an excellent complimentary service to Twitter. It is a directory of people who post on Twitter. Using WeFollow, you can find people who are knowledgeable in different interesting fields and learn from them through their tweets. I tweet about advertising from BBG&G's twitter page, http://twitter.com/bbggadv.

Any followers?

June Bisel

Partner, BBG&G Advertising & Public Relations

BusinessCardContacts.com

Home Improvements Still Create Value

2009-03-19T11:44:00.003-04:00

According to the 2008 AOL Real Estate Survey, 69% of homeowners in the US agree that home improvements will help increase their home's value... even as home values decrease.

And where do people want to invest their money? It's no big surprise -- kitchens, bathrooms, and master bedrooms.

In fact, a recent trend, caused as a result of the decline in the housing market, is that many people who had planned to move are now staying put and adapting their homes to better meet their needs. This could include elderly who are investing in a kitchen that is more "user-friendly", or installing a chair lift to second floor bedrooms. It includes couples who are adding on bedrooms for a growing family. It includes recent empty-nesters, like me, who always wanted a jacuzzi in the bathroom, a sun room out back, or a master bedroom large enough to fit a king-size bed and have a walk-in closet.

There are plenty of opportunities if you're in the business of home improvement. Like every other industry, you have to know your customer -- who they are, where they are, and what's the best way to reach them. You have to know what's important to them, and you have to give them more than they expected. Make the experience of working with you so easy, and so pleasant, that they wouldn't even consider working with anyone else. Deliver quality. Deliver on time. And deliver it with a smile.

June Bisel

Partner, BBG&G Advertising & Public Relations

BusinessCardContacts.com

Make the Most out of Home Improvement Season

2009-03-18T15:19:00.002-04:00

A couple of weeks ago, I wrote about the increasing popularity of home food gardening brought on by a tough economy. While consumers are getting their hands dirty outside in their gardens, inside the home, they are increasingly putting off home improvement projects. (The exception to this trend, I will talk about tomorrow).

Between 2007 and 2008, home improvement sales dropped from $337 billion to $325 billion. This trend is likely to continue to decline this year with consumer's fiscal confidence continuing to decline.

If you are in the business of selling home improvement products, perhaps you should provide homeowners with tips on home improvement projects on a shoe-string budget. Smaller projects that they can afford can make a big difference in the look of their home. Painting a room, installing new handles on kitchen cabinets, or putting new slip-covers on old couches can improve one's outlook on their space.

Businesses should support consumers with good advice. Sometimes, helping your customers make the right choice, may mean a smaller sale for you now, but in the long-run they will remember your honesty and your good advice. Then, when they feel like they're ready for the big overhaul that they've been holding off on, they will be more inclined to give you a call.

June Bisel

Partner, BBG&G Advertising & Public Relations

BusinessCardContacts.com

Use Email and Go Green for St. Paddy's Day

2009-03-17T18:00:00.000-04:00

Being it's St. Patrick's day, I thought it would be appropriate to write about something green! Green, meaning environmentally friendly, of course.

In the world of marketing, email is an eco-friendly alternative to using paper to print direct mailers and newsletters. In addition to its positive environmental values, email is a very powerful communications tool for businesses looking for a way to integrate the internet into their marketing efforts.

An article written by BBG&G Advertising President, Deborah Garry, which was published in the Hudson Valley Business Journal in '08 spoke about the power of email as a marketing tool. (http://www.bbggadv.com/EMail_Not_Dead.htm).

Enjoy the read.... and enjoy your St. Patrick's Day. And use this day to think GREEN!

June Bisel

Partner, BBG&G Advertising & PR

BusinessCardContacts.com

Preparing for St. Patrick's Day

2009-03-16T15:58:00.004-04:00

I recently read an article about a bank who has taken to handing out biscuits to their customers. They are promoting a product line they call "Biz Kits" (get it, biz-kits, biscuits)... pretty clever!

Anyway, handing out Scones and Irish Soda Bread isn't a part of any product line here at BBG&G, but it is part of our Irish Hospitality here on St. Patrick's Day. So, anyone lucky enough to have an appointment tomorrow, or anyone who just happens to stop in for a visit, will be offered a cup of coffee or tea with some Irish fixins'.

Every year, I get phone calls and emails leading up to the big day, asking me for my scones recipe. So, here it is for any last-minute bakers.

June's Scones

2 cups unbleached, all-purpose flour (I prefer King Arthur's)

1 cup Stone Ground Whole Wheat Flour

1 TBS baking powder

1/2 tsp baking soda

1/2 tsp salt

8 TBS butter, room temperature

8 TBS sugar

1 cup buttermilk

1 tsp vanilla

1 egg

1/2 cup chocolate chips (of course, you can use raisins, but soak first in hot water and then drain)

Preheat oven to 400 degrees. In large mixing bowl, blend dry ingredients. With two knives, cut in the butter until the mixture looks like bread crumbs. Stir in buttermilk, egg, vanilla and chocolate chips or raisins.

Turn the dough out onto a well-floured board and, with well-floured hands, knea the dough very gently 8 to 10 times... just enough to bring it together. Sprinkle on more flour as you need, to keep the dough from sticking (and it will!).

Divide dough in half, making two pie-shaped pieces. Cut into 8 pieces each (as if you were cutting a pie). Place onto greased cookie sheet, folding thin end over top. Sprinkle with sugar.

Bake for 12-15 minutes, until golden brown. Makes 16 tea scones.

Now, here are some options I've heard about, but haven't tried yet: Using ALL unbleached flour will make scones lighter, but not as healthy as using the whole wheat -- like scones with whole wheat flour are healthy by any stretch of the imagination!

OR substitute 1/3 cup cocoa powder for 1/3 cup unbleached flour -- can't believe I haven't tried that yet.

That's it... I hope you like them. Please let me know if you've tried the recipe and how they came out.

Have a Happy St. Patrick's Day!!!

June Bisel

Partner, BBG&G Advertising & PR

BusinessCardContacts.com

A Lesson to be Learned

2009-03-13T16:48:00.000-04:00

Wow, I haven't heard so much talk about peanuts since the Carter administration.

The salmonella outbreak that was traced back to peanut product manufacturers has had a widely publicized impact. The products that were tainted by the outbreak were recalled, plants that distributed the tainted products were investigated by the federal government, and some plants were closed down.

The damage, unfortunately, is still being done. Many consumers are unclear as to what peanut products were affected. Is it safe to buy peanut butter? What about Reese's peanut butter cups? Better safe than sorry, right? ... maybe I'll just stay away from peanut products altogether for awhile... just to be safe.

Unfortunately, this is the mentality that has caused peanut butter companies to experience their lowest sales numbers in years, even though peanut butter was not at all affected by the outbreak. It's a harsh lesson in what bad publicity can do and how important it is to counteract bad publicity with all of your strength and might.

Businesses need to create a flow of positive publicity and community outreach on a regular basis to ensure their reputation in the public is, well... positive. By keeping communication open and honest with the public, they have established credibility and have created a relationship that will make crisis management easier to manage if a similar event happens to them.

Being involved in the good of your community, sponsoring community events, joining committees, or serving on local non-profit boards is a great way to ensure that the public's introduction to your company name is a pleasant one. It is also a good way to let your community know that you are not just in it for yourself, but that you are committed to the community as a whole.

What have you done for your community lately?

June Bisel

Partner, BBG&G Advertising & PR

BusinessCardContacts.com

The Other Side of the Coin

2009-03-12T11:02:00.005-04:00

Yesterday we talked a bit about the value of coupons during tough economic times. Today, I thought we should discuss the long-term dangers.

While two-for-ones, discounts, and enticing coupons may keep your customers buying your products or walking through your doors, let's think about the buying habits you are creating and the damage you may be doing for the long-term equity of your brand.

Once consumers get accustomed to using coupons, two things happen: 1) they start thinking that in all reality, your product/service was overpriced to begin with, and 2) it may be very difficult for you to restore a full-price mentality to your shopper's buying habits once the economy recovers.

So, what is the best way to proceed? Perhaps it is all in the way you present the discount offering. Show your customer that you are offering the discount because we're all in this together. For many local businesses, you will actually be taking on some financial burden yourself in order to make this offer to them.

Why will you do this? Well, when it comes right down to it, it's because you want to stay in business. But let's remember why you started this business in the first place. It's most likely because you knew you had a product or service that would be of value to your customers. And, if you've stayed true to your vision and to your commitment to your customers, then it most likely is of value.

Whatever marketing route you decide to take, be true to your customers. Be honest. Offer them value. Put them first. And let them know how much you appreciate them. Maybe it's with coupons - maybe it's not.

June Bisel

Partner, BBG&G Advertising & PR

BusinessCardContacts.com

Coupon Value Increases As Dollar Decreases

2009-03-11T13:36:00.015-04:00

Although it is not a marketing tactic we often recommend at BBG&G, there's no denying that coupons can successfully increase business during tough economic times. Considered 'responsive tactics', coupons are designed to trigger consumers to choose your brand. Coupons and similar cost-saving promotions are also a way to let your customers know that you care about saving them money - and consumers are responding well.

A customer who walks into a store with a coupon has the full intention of purchasing at least one item. Once they're there, it is up to you to entice them to make multiple purchases. This can be done through strategically displaying your merchandise, through in-store point-of-purchase displays, through excellent customer service, and by simply knowing what is important to your customers -- what do they want? what do they need?

Dining out is often one of the first luxuries to be cut from the budget when people's pockets are hurting. Ruby Tuesday's, the national restaurant chain, experienced a drop in sales in fiscal 2008. Using newspaper inserts with coupons, coupled with television commercials and in-store promotions, they are successfully attracting diners to their "two for one" promotions and other cost-saving specials. It's still too early to say for sure, but it seems to be working.

Your small business may not be able to afford full-page newspaper inserts, but there are plenty of local newspapers that offer very affordable advertising rates for small businesses. And, this is a perfect opportunity to integrate the internet into your marketing plan, if you're not already doing so. If you have a company web site, you can offer downloadable printable coupons there. If you don't, or if you want something a bit easier to manage, BusinessCardContacts.com provides paid members a platform to upload coupons and other marketing material for a low annual rate -- and you don't have to be a programmer to use it.

If you're a consumer, and looking for national brand coupons, check out

http://printable-coupons.blogspot.com/ .

Do you know of any other web sites where businesses can upload coupons, and consumers can download? I know there are a lot out there. What's your favorite?

June Bisel

Partner, BBG&G Advertising & PR

BusinessCardContacts.com

As One Doors Closes, Another Opens for Small Businesses

2009-03-10T14:10:00.014-04:00

Now that the Circuit City has closed its doors in the Town of Wallkill, an opportunity for smaller electronic stores has presented itself. With Circuit City going belly-up, the estimated sales opportunities for businesses nationwide is in the billions of dollars. Although all evidence points towards Best Buy and Wal-Mart as the two dominant companies that will profit from the end of Circuit City's 60 year run, your small electronics business can carve out its own share of the potential profits.

One tactic that is sure to sway consumers your way is to give them the better deal. 40% of consumers said that price was the main reason they chose Wal-Mart or Best Buy over Circuit City.

Shoppers have been changing the way they shop. They are expecting the same quality for less. This was a trend that began establishing itself well before the recession. Give them better prices on products. Offer consumers a free laptop inspection. Brainstorm to discover new ideas to bring former Circuit City customers to your doors.

It is not always easy to beat Wal-Mart on price, but you can compete on knowledge. Use your sales staff to establish your business as viable source of information on electronics. Yes, Best Buy is known for its knowledgeable staff and their television advertisements boast this. But when the customer is in the store, does their brand promise carry through? Does the high school kid in Best Buy always have an answer for your electronic questions? Or can you always find a sales associate?

Give yourself the advantage and make sure that your sales staff is more knowledgeable than those at Best Buy and Wal-Mart.

Research-The Unsung Hero of the Marketing Program

2009-03-09T16:25:00.004-04:00

Research s key to any successful marketing program. Often it's also the main reason behind why other programs fail. We've all heard the phrase, "What you don't know won't hurt you." And as we all know, this phrase is usually used by someone trying to avoid telling you something that is going to hurt you. The same applies to marketing.

Read my latest article published in the Hudson Valley Business Journal describing ways to make the most out of your marketing program through smart research strategies.

http://www.bbggadv.com/Research-Hero_of_Marketing.htm

June Bisel

Partner

BBG&G Advertising and Public Relations

Customer Relations Build Brand Loyalty

2009-03-06T10:23:00.003-05:00

Your devotion to your customers is becoming one of the most important influences of what makes consumers love you and continue to come to you - or abhor you, and take their business straight to the competition.

This increase in demand for value is not just a by-product of a bad economy. Excellent service has always made customers likely to return. Who doesn't want to go to a bar where everybody knows your name? Companies need to consider brand loyalty marketing, to let the customer know that they are appreciated.

Customers want a heating company that will inspect a broken heater before charging for repairs or a store that will offer to bring their heavy bags out to the car.

Developing new ways to assist the consumer is a prime opportunity for a company to differentiate itself and become memorable to the consumer.

The concept of offering different services to consumers also applies to the internet. Midas provides tips and advice about a car's exhaust and brake systems to help educate the consumer. Furniture giant, Ikea, lets consumers design a bedroom through their web site.

Use your marketing communications and service offerings to show your customers that you are devoted to them. Research proves it will pay off for you in the long-run.

June Bisel

Partner, BBG&G Advertising & Public Relations

BusinessCardContacts.com

Got a Green Thumb?

2009-03-05T14:54:00.003-05:00

Food prices continue to rise. The economy continues to decline. So what is an average American to do? Grow your own food!

The National Gardening Association's most recent survey findings are indicating that growing numbers of people (including myself) are planning to grow their own fruits, vegetables and herbs. In fact, gardening is expected to increase by $7 million in 2009. And 54% of those surveyed said that they are turning to gardening in order to save money on food bills. Another 48% are interested in growing food that they know is safe from pesticides and growth hormone products.

This is an opportunity to thrive! In 2008, consumers spent $2.8 billion on home food gardening and in 2009 it is expected they will spend considerably more. You can be sure that this is a trend large retailers, like Lowes and Home Depot, will capitalize on. But if you're a smaller business that sells gardening tools, soil, seeds, fencing, or other gardening-related products, make sure to reach out to your customers and benefit from this new trend.

BusinessCardContacts.com offers an affordable method of marketing for businesses large and small. Sign on as a member and let us assist you in having a successful 2009!

June Bisel

Partner

BBG&G Advertising & Public Relations

BusinessCardContacts.com

The Internet's Social Networking Movement

2009-03-04T10:52:00.011-05:00

We all know that the Internet is the newest incarnation of the wild western frontier and that marketers are desperately trying to figure out how to strike gold on it. One thing that you smart businessmen and women can do to see where the Internet is going, is to ask your kids how they spend their time online. When they tell you that most of their time online is spent on Facebook or Myspace or Twitter, it is an indicator that the Internet is quickly moving towards social networking media.

Consumers appreciate companies that use their websites as more than just an opportunity to talk about themselves. Creating dialogue between businesses, among consumers, or between the company and its consumers are important ways to make an impact through the web.

Skittles is creating a substantial buzz with their new web interface, turning their company website into a social networking portal, with its Facebook page as the homepage and links to its, YouTube and Flickr pages. Besides generating an incredible buzz on the web and among those in the industry, the benefits of this experimental move have yet to be determined. But we do know that word of mouth is one of the pillars of Marketing, and starting dialogues on the Internet is one of the most innovative ways to get people talking. Use BusinessCardContacts.com to start a conversation about your services, or to give advice to the BusinessCardContacts community, and explore the newest frontier of the Internet.

Wedding Day Memories

2009-02-27T13:10:00.004-05:00

Planning a wedding? Or perhaps you own a business within the bridal industry... either way, here's some interesting information on how the recession is changing how brides are choosing to spend their wedding budgets.

A recent study conducted by Modern Bride magazine showed that many of us are not reducing our wedding budgets, but instead, are shifting how we're divvying up those precious, hard-earned dollars.

And, no big surprise to me, people are choosing to invest in items and memories that are long-lasting -- specifically, big diamond rings, quality photography, and great honeymoons.

Hey, I'm right there. While really big weddings are fun for guests, if you are the bride and groom it's so stressful to organize, and the day goes by so fast it seems like a blur.

Give me a decent ring (doesn't even have to be new -- could be an heirloom), some good photos to look back on, and a week or two away with my honey accompanied by a simple day of celebration with close friends and family. That is what would make me happy.

What do you think? If you're planning a wedding now, we'd love to hear from you.